IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs.Born in Sweden in 1926, Kamprad was a natural businessman.As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community.When Kamprad was 17, his father gave him some money as a reward for his good grades.Naturally he used it to start up a business—IKEA.

IKEA’s name comes from Kamprad's initials (I.K.) and the place where he grew up (‘E’and ‘A’).Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning.Rather, IKEA sold all kinds of miscellaneous goods.

Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

IKEA first began to sell furniture through a mail-order catalogue in 1947.The furniture was all designed and made by manufacturers near Kamprad’s home.Initial sales were very encouraging, so Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

In 1953 IKEA opened its first showroom in Almhult, Sweden.IKEA is known today for its spacious stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues.Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it.This led to increased sales and the company continued to thrive.By 1955, IKEA was designing all its own furniture.

In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport.Kamprad was inspired.The man had given him a great idea: flat packaging.Flat packaging would mean lower shipping costs for IKEA and lower prices for customers.IKEA tried it and sales soared.The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA.Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency.This image has done wonders for the company, leading to better sales and continued expansion.

Today there are over 200 stores in 32 countries.Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company.In 2004 he was named the world’s richest man.He currently lives in Switzerland and is retired from the day-to-day operations of IKEA.IKEA itself, though, just keeps on growing.

1.The author states in Paragraph 6 that flat packaging___________.

A. needs large space to assembly furniture

B. is a business concept inspired by Kamprad

C. helps reduce transportation costs

D. makes the company self-sufficient

2.What is the main idea of the passage?

A. Ingvar Kamprad is the richest man in the world.

B. IKEA is the world’s largest furniture retailer.

C. The advantage of IKEA’s furniture is dissembling.

D. Ingvar Kamprad established IKEA and led it to great success.

3.What is the author’s attitude towards IKEA’s future according to the last paragraph?

A. Indifferent B. Optimistic

C. Doubtful D. Pessimistic

4.The passage is developed primarily in terms of ___________.

A. order of events

B. analysis of a process

C. examples that illustrate(阐释) a problem

D. comparison and contrast

People often say you never get a second chance to make a first impression, and that's actually quite true.1. After all, making a good first impression is all about making others feel good when spending time with them.The following tips will help you make a positive impression every time.

● Dress appropriately

2.That means dressing up or putting on nice, clean, situation-appropriate clothes for social situations.It isn't difficult and it doesn't have to cost you much, either.

● Be aware of your body language

Words express very little of what you say.Body language can tell someone a lot about your mood and confidence level.3.Eye contact is an easy way to make others feel comfortable, important and special.Nervous body language can make others uncomfortable and anxious.Try to be aware of your body language when communicating with others.

● Respect the opinions of others

Not everyone will have the same opinion with you, and friendly disagreements can be a gateway to a great conversation. Respect other people's right to have their own opinion.Respect the opinions of others even if you disagree with them.4.

5.

People love talking about themselves, but generally, you want to be careful of taking over the conversation.By listening carefully to what others are saying, you are not only making them feel important, but you can gather clues you need to keep the conversation going and bridge to new topics.

A.Be a careful listener.

B.Show an interest in every person you meet.

C.Smile especially when first meeting someone.

D.Make sure you look nice whenever you meet someone new.

E.Meeting new people and starting conversations is often challenging.

F.Others will want to be with you and help you make a good impression.

G.Don't force others to believe what you believe or to see things only as you see them.

Science Fiction The science fiction type of entertainment is considered by most to be fathered by Jules Verne (A Journey to the Center of the Earth and Twenty Thousand Leagues Under the Sea) and H.G.Wells (The Time Machine and The War of the Worlds).Sci-Fi, as it is commonly shortened, is a fictional story in which science and technology have a significant influence on the characters and plot.Many such works are guesswork about what the future holds and how scientific findings and technological advances will shape humankind.

Writing in the late 1800s, Jules Verne was remarkably successful in his 10 guesses about future technologies of air conditioning, automobiles, the Internet, television, and underwater, air, and space travel.Unbelievably, of all places from which to choose, Jules Verne guessed Tampa, Florida, USA as the launching site of the first project to the Moon, which was only 200 kilometers away from the actual 1969 location at Cape Canaveral, Florida.

One of the best-known science fiction books is Nineteen Eighty-Four by George Orwell.Published in 1949, it was not meant as a prediction, but as a warning: Orwell was describing what he saw as the outcome of the ideas, trends, and emerging technologies of his time.Many invented terms from this novel have become common in everyday use, such as “big brother” and “doublethink”.Even the author’s name has been made into an adjective—Orwellian—and has become a warning descriptor for situations where privacy is lost and the individual becomes sacrifice under a totalitarian(极权主义)government.Nineteen Eighty-Four was translated into sixty-five languages within five years of its publication, setting a record that still stands.

What helps bring science fiction into being is usually a new discovery or innovation.The author creates an analysis of the potential influence and consequences and then wraps it in a pleasant story.For example, the beginning of space exploration was followed a few years later by the Star Trek television program and movie series.Advances in genetics(遗传学)cause fantasies of the end of disease, horrors of eugenics(优生学), and thrillers where creatures disappearing long ago are brought back to life.The science fiction author’s self-determined role is that of field glasses for humanity—searching the world of future possibilities upon the road which we are traveling.

1.What can science fiction offer to people?

A.A forecast of how a new discovery could influence mankind.

B.A thoughtful look at the present drawbacks of technology.

C.An analysis of why a new technology could be used to harm human.

D.A thoughtful look at the past and what brought us to this point in history.

2.Which of the following best summarizes the description of Nineteen Eighty-Four?

A. A prediction of future technologies

B. A warning of cruel and unfair ruling

C. The consequence of scientific findings

D. An imaginary perfect world of freedom.

3.From the passage we can learn that _____.

A. Nineteen Eighty-Four adopted some popular terms

B. H.G.Wells predicted the Internet in the late 1800s

C. Cape Canaveral was mentioned in Jules Verne’s fiction

D. Star Trek movie series were based on space exploration

4.According to the author, what is the role of science fiction in society?

A.A moral compass

B.A reference of technology

C.A record of science development

D.A consideration of possibilities

Twelve-year-old Leonardo was born in a poor family in Bambamarca in Peru. He knew how to read but he had never seen a book in his life. So he asked the new priest(牧师)in his village to give him one. But there was no electricity. So Leonardo borrowed candles from the church and sat up all night reading it. The next morning, he was at the door of the priest asking for another book to read.

John Medcalf, the priest,was moved. He also realised that people would love to read if given a chance. But he knew how difficult it was for Leonardo and those in his village to get books. And yet, no one can be taught to read and write without books. To make people in a poor, faraway area grow to love books,they have to be with them. So he thought the only way was to bring books to people.

But how could this be done? Mobile libraries or car libraries would be too expensive and difficult to continue in the rocky, hilly land of Peru. So what other methods could be used?

Medcalf got a new idea from the barefoot(赤脚)doctors of China. And that was how the barefoot librarians(图书管理员)first appeared in the villages of northern Peru,almost thirty years ago.

The librarians began by going from village to village, lending books to villagers. They helped start The Rura1 Library Network of Peru.

At first,they were teachers of the village schools which these faraway libraries belonged to. But the teachers were not very interested in the job because it meant a lot of hard work. So, village leaders took on the job themselves.

Today, there are 600 village libraries across Peru. The barefoot librarians who walk up to 15 hours a day with bags of books are their lifeline.

1.The first paragraph tells us that Leonardo ______ .

A. had a lot of books

B. bought candles from others

C. enjoyed reading books

D. lived in the church

2.The underlined word "this" in Paragraph 3 probably refers to “______ ”

A. to grow to love books B. to bring books to people

C. to read and write D. to build a new library

3.The passage doesn't mention ______.

A. when the barefoot librarians appeared

B. who worked as village librarians at first

C. where Medcalf met Chinese doctors

D. how many village libraries Peru has today

4.It can be inferred(推断)from the passage that ______.

A. the first church in Peru was set up by John Medcalf

B. car libraries used to be popular in Leonardo's village

C. teachers were interested in bringing books to villagers

D. the barefoot librarians are important to village libraries

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网