题目内容

IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs.Born in Sweden in 1926, Kamprad was a natural businessman.As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community.When Kamprad was 17, his father gave him some money as a reward for his good grades.Naturally he used it to start up a business—IKEA.

IKEA’s name comes from Kamprad's initials (I.K.) and the place where he grew up (‘E’and ‘A’).Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning.Rather, IKEA sold all kinds of miscellaneous goods.

Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

IKEA first began to sell furniture through a mail-order catalogue in 1947.The furniture was all designed and made by manufacturers near Kamprad’s home.Initial sales were very encouraging, so Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

In 1953 IKEA opened its first showroom in Almhult, Sweden.IKEA is known today for its spacious stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues.Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it.This led to increased sales and the company continued to thrive.By 1955, IKEA was designing all its own furniture.

In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport.Kamprad was inspired.The man had given him a great idea: flat packaging.Flat packaging would mean lower shipping costs for IKEA and lower prices for customers.IKEA tried it and sales soared.The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA.Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency.This image has done wonders for the company, leading to better sales and continued expansion.

Today there are over 200 stores in 32 countries.Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company.In 2004 he was named the world’s richest man.He currently lives in Switzerland and is retired from the day-to-day operations of IKEA.IKEA itself, though, just keeps on growing.

1.The author states in Paragraph 6 that flat packaging___________.

A. needs large space to assembly furniture

B. is a business concept inspired by Kamprad

C. helps reduce transportation costs

D. makes the company self-sufficient

2.What is the main idea of the passage?

A. Ingvar Kamprad is the richest man in the world.

B. IKEA is the world’s largest furniture retailer.

C. The advantage of IKEA’s furniture is dissembling.

D. Ingvar Kamprad established IKEA and led it to great success.

3.What is the author’s attitude towards IKEA’s future according to the last paragraph?

A. Indifferent B. Optimistic

C. Doubtful D. Pessimistic

4.The passage is developed primarily in terms of ___________.

A. order of events

B. analysis of a process

C. examples that illustrate(阐释) a problem

D. comparison and contrast

练习册系列答案
相关题目

Drinking alcohol is a socially acceptable behavior in many parts of the world.Some medical experts say light drinking may even be good for your health, especially for the heart.But they say such health benefits should be compared to the many health risks connected with alcohol use.

Some research suggests that having one to two drinks of alcohol a day may offer some health benefits.Several large studies have shown that this type of moderate(适量的) drinking may lower the risk of heart disease and other diseases.

A study last year suggested that drinking small amounts of red wine may help lower the risk of breast cancer in women.Researchers at Medical Center in California studied 36 women.Each woman drank a glass of red or white wine every day for almost a month.Researchers collected blood samples from the women two times a month to measure their hormone(激素) levels.The next month the women who drank red wine were told to drink white wine instead.The white wine drinkers were told to drink red wine.The researchers found that the women who drank red wine had lower levels of the female hormone than the white wine drinkers.They said red grapes have chemicals that may help to lower the risk of breast cancer.

However, recent studies suggested that even small amounts of alcohol may generally increase the risk of breast cancer in women.They found that women who drink four small glasses of wine a week increase their risk of breast cancer by 15 percent.

Many studies have examined the harmful effects of alcohol use on the body.Alicia Ann Kowalchuk serves as medical director, saying “Healthy use for adults --- that's men under age 65 --- is no more than 4 drinks in a day and no more than 14 drinks in a week.And for women of all ages, it's no more than 7 drinks in a week and no more than 2 drinks in a day.” She says too much alcohol use has been linked to liver diseases, and many other cancers.

1.How did the researchers carry out their study?

A. By following an example.

B. By listing facts.

C. By collecting information worldwide.

D. By comparing tested objects.

2.Which of the following is the most beneficial to women with breast cancer?

A. A glass of white wine per day.

B. A glass of red wine per day.

C. Small amounts of alcohol per day.

D. Four small glasses of wine per day.

3.Which of the following shows the structure of the passage?

4.What is the best title of this passage?

A. Drinking alcohol is popular in many parts of the world

B. Alcohol drinking can be both good and bad for you

C. Drinking alcohol a day may give your health some benefits.

D. Alcohol drinking may do harm to your health

A new genera tion addiction is quickly spreading all over the world. Weboholism(网瘾), a twentieth century disease, affects people from different ages. They surf the net, use e-mail and speak in chat rooms. They spend many hours on the computer, and it becomes a compulsive habit. They cannot stop, and it affects their lives.

Ten years ago, no one thought that using computers could become compulsive behavior that could affect the social and physical life of computer users. Such behavior has seriously affected teenagers and college students. They are likely to log(写日志) on computers and spend long hours at different websites.

They become hooked(着迷) on computers and gradually their social and school life is affected by this situation. They spend all free time surfing and don’t concentrate on homework, so this addiction influences their grades and success at school. Because they can find everything on the websites, they hang out there. Moreover, this addiction to websites influences their social life.

They spend more time in front of computers than with their friends. The relation with their friends changes. The virtual life becomes more important than their real life. They have a new language that they speak in the chat rooms and it causes cultural changes in society.

Because of the change in their behavior, they begin to isolate themselves from society and live with their virtual friends. They share their emotions and feelings with friends who they have never met in their life. Although they feel confident on the computer, they are not confident with real live friends they have known all their life. It is a problem for the future. This addictive behavior is beginning to affect all the world.

1.The main idea of the passage is about__________.

A. the cause of weboholism

B. the advantage of weboholism

C. the popularity of weboholism

D. the effect of weboholism

2.We can infer from the passage that_______.

A. weboholism has the greatest effect on teenagers

B. students can hardly balance real and virtual life

C. people are addicted to games on the Internet

D. virtual life is more vivid and attractive than real life.

3.Which of the following is NOT true of weboholism?

A. It contributes to the development of the web.

B. The chat room language may change social culture.

C. The problem will be getting more and more serious later.

D. People addicted to the web often become inactive in real life.

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Many people admit that they aren't prepared financially for life's unexpected challenges and emergencies. If your New Year's decision is to become more financially prepared for a“rainy day” the following tips are helpful for you to save,

Start saving now.

Set specific savings goals and break them down to a set dollar amount to save each paycheck. 1. Save at least a small portion of each paycheck and remain committed to saving, and then look for ways each month to increase the amount.

2.

One of the simplest ways to find money to put toward your rainy day fund is to keep a close eye on where your money is being spent. For two or three months, try keeping track of every expense, including small ones. Once you have a better idea of where your money is going, make a budget that includes a spending and savings plan. 3.

Make saving automatic.

4. If your goal is to save $5,000 this year, calculate the amount you'll need to save from each paycheck, then arrange to have it automatically saved into your savings account each time you get paid. Visit your bank branch and ask a banker if you can set up automatic transfers into your savings account.

Go on a spending diet.

Avoid spending any money on non-essentials for 30 days and challenge yourself to save as much as you can to put toward your rainy clay fund. 5. Then make a list and determine not to spend on these items for one month,

A. Track your spending.

B. Put your savings to work.

C. Do remember: Actions always speak louder than words.

D. The important thing is to start saving now, no matter how little.

E. Treat your rainy day account like you'd treat any other financial obligation(债务 ).

F. Review your budget at the end of every month and determine if your spending is in line with your p1an.

G. Review your budget and identify extra or non-essential expenses, such as eating out, shopping. entertainment, etc.

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网