题目内容

19.Grandfathers,fathers and sons belong to three different generations.

分析 祖父、父亲和儿子属于三代人.

解答 答案是generations.本题考查语境中选用恰当的词;generation n.代;根据句意,祖父、父亲和儿子属于"三代人",故答案是generations.

点评 首字母填空必须在对语境整体理解的基础上抓住指向答案的关键线索、固定句型或搭配等,并联系首字母,同时注意所选词的形式变化.

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3.A bargain is something offered at a low and advantageous price.A more recent definition is:a bargain is a dirty trick to force money out of the pockets of silly and innocent people.
    The cost of producing a new---for example---toothpaste would make 80p the proper price for it,so we will market it at£1.20.It is not a bad toothpaste,and as people like to try new things it will sell well to start with; but the attraction of novelty soon fades,so sales will fall.When that happens we will reduce the price to£1.15.And we will turn it into a bargain by printing 5p OFF all over it.
    Sometimes it is not 5p OFF but 1p OFF.What breathtaking rudeness to advertise 1p OFF your soap or washing powder or whatever!Even the poorest old-age pensioner ought to regard this as an insult(侮辱),but he doesn't.A bargain must not be missed.People say one has to have washing powder (or whatever) and one might as well buy it a penny cheaper.
The real danger starts when unnecessary things become‘bargains'.Many people just cannot resist bargains.Provided they think they are getting a bargain they will buy clothes they will never wear or furniture they have no space for.Once I heard of a man who bought an electric saw(电锯) as a bargain and cut off two of his fingers the next day.But he had no regrets:the saw had been truly cheap.
    Quite a few people actually believe that they make money on such bargains.A lady once told me:"I've had a lucky day today.I bought a dress for£120,reduced from£400; and I bought a beautiful Persian carpet for£600,reduced from£900."It will never occur to her that she has actually wasted£720.She feels as though she had made£580.She also feels,I am sure,that if she had more time for shopping,she could make a living out of it.
    Some people buy in large quantities because it is cheaper.Once a couple bought enough sugar for their lifetime and the lifetime of their children and grandchildren.They thought it a bargain not to be missed.When the sugar arrived they didn't know where to store it-until they realized that their toilet was a very spacious one.So that was where they piled up their sugar.Not only did their guests feel rather strange whenever they were offered sugar to put into their coffee,but the toilet became extremely sticky.
    To offer bargains is a commercial trick to make the poor poorer.When greedy fools fall for this trick,it serves them right.
28.What does the underlined word"novelty"in Paragraph 2 probably mean?D
A.Good quality.
B.Low price.
C.Curiosity.
D.Newness.
29.Which word best describes the language style of the passage?C
A.Polite.
B.Foolish.
C.Humorous.
D.Serious.
30.How does the author feel about 1p OFF a product?B
A.It's a gift for poor people.
B.It's an insult to shoppers.
C.It's a bargain worth trying.
D.It's a real reduction in price.
31.Which statement will the author probably agree with?D
A.Bargains are things people don't really need.
B.Bargains are often real cheap products.
C.Bargains help people make a living.
D.Bargains play tricks on people.
7.Taste is such a subjective matter that we don't usually conduct preference tests for food.The most you can say about anyone's preference,is that it's one person's opinion.But because the two big cola companies-Coca-Cola and Pepsi Cola are marketed so aggressively,we have wondered how big a role taste preference actually plays in brand loyalty.We set up a taste test that challenged people who identified themselves as either Coca-Cola Classic or Pepsi fans:find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi,Diet (低糖的) Coke,or Diet Pepsi.These were people who thought they'd have no trouble telling their brand from the other brand.
We eventually located 19regular cola drinkers and 27diet cola drinkers.Then we fed them four unidentified samples of cola one at a time,regular colas for the one group,diet versions for the other.We asked them to tell us whether each sample was Coke or Pepsi,then we analyzed the records statistically to compare the participants'choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test,but not too tough,we thought,for people who believed they could recognize their brand.In the end,only 7out of 19regular cola drinkers correctly identified their brand of choice in all four trials.The diet-cola drinkers did a little worse-only 7of 27identified all four samples correctly.
While both groups did better than chance would predict,nearly half the participants in each group made the wrong choice two or more times.Two people got all four samples wrong.Overall,half of the participants did about as well on the last round of tasting as on the first,so tiredness,or taste   burnout,was not a factor.Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.

28.It is implied in the first paragraph thatC.
A.the purpose of taste tests is to promote the sale of colas
B.the improvement of quality is the chief concern of the two cola companies
C.the competition between the two colas is very strong
D.blind tasting is necessary for identifying fans
29.According to the passage the preference test was conducted in order toA.
A.find out the role taste preference plays in a person's drinking
B.reveal which cola is more to the liking of the drinkers
C.show that a person's opinion about taste is mere guess-work
D.compare the ability of the participants in choosing their drinks
30.The word'burnout"underlined in Paragraph Five,refers to the state ofD.
A.being seriously burnt in the skin
B.being unable to burn for lack of fuel
C.being badly damaged by fire
D.being unable to function because of excessive use
31.The author's purpose in writing this passage is toA.
A.show that taste preference is highly subjective
B.argue that taste testing is an important marketing strategy
C.emphasize that taste and price are closely related to each other
D.recommend that blind tasting be introduced in the quality control of colas.

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