B In 1939 two brothers , Mac and Dick DmcDonald , started a drive –in restaurant in Sna Bemadino , California . They carefully chose a busy corner for their location . They had run their own business 题目和参考答案——青夏教育精英家教网—

题目内容

In 1939 two brothers , Mac and Dick DmcDonald , started a drive –in restaurant in Sna Bemadino , California . They carefully chose a busy corner for their location . They had run their own businesses for years , first a theater , then a barbecue restaurant , then a barbecue restaurant , then another drive-in . But in their new operation , they offered a new , shortened menu: French fries , hamburgers , and sodas . To this minimal selection they added one new concept : quick service , o waiters or waitresses , and no tips .

Their hamburgers sold for fifteen cents . Cheese was another four cents . Their French fries and hamburgers had a remarkable uniformity (相同性) , for the brothers had developed a strict routine for the preparation of their food , and they insisted on their cook’s sticking to the routine . Their new drive-in became incredibly (非常地) popular , particularly for lunch . People rove up by the hundreds during the busy noontime . The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened ; they were content with this small success until they met Ray Kroc .

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake mixing machines . He quickly saw the unmatched appeal of the brother’s fast food restaurant and bought the right to franchise (出售特许权) other copies of their restaurants . The agreement signed included the right to copy the men , the equipment , and even their red and white buildings with the golden arches .

Twenty years after the day Ray Kroc watched people rush up to order fifteen –cent hamburgers , McDonalds had over $ 1 billion in total sales a year . today McDonalds is a world famous name . Its first twenty-two years is one of the most incredible success stories I modern American business history .

59．Mac and Dick McDonald had experience in managing all of the following business except .

A．a theater B．a drive –in C．an ice-cream shop　　D．a barbecue restaurant

60．What is this passage mainly about ?

A．Ray Kroc’s business abilities .

B．The development of fast-food service .

C．The business careers of Mac and Dick McDonald .

D．How McDonalds became a billion-dollar business .

61．How did the McDonald brothers keep the uniformity o f the hamburgers ?

A．They asked help from Ray Kroc .

B．They allowed other copies of their restaurant .

C．They had strict rules for the preparation of the food .

D．They added a new concept to the selection of the food .

62．We can conclude from this passage that .

A．Ray Kroc was a good businessman

B．forty years ago there were a lot of fast-food restaurants

C．Mac and Dick McDonald never became wealthy because they sold their idea to Ray Kroc

D．The location the McDonalds chose was the only source of the great popularity of their

drive-in

【小题1】C

【小题2】D

【小题3】C

【小题4】A

练习册系列答案

相关题目

A plane crash in Western Russian killed Polish President Lech Kaczynski and the other 96 political and military officials on board on April 10. The accident has led to huge national mourning in Poland. But it may provide an opportunity for reconciliation (和解) between Poland and Russia, countries that have a troubled relationship.
Many from the political elite were lost in the crash. Beside the president, the dead include the army chief of Staff, the head of National Security Bureau, the national bank president, the deputy foreign minister and other members of parliament.
The Polish delegation was heading to Russia to mark the 70 th anniversary of the Katyn Massacre (屠杀) when the accident occurred. In 1940, about 22,000 Polish soldiers, intellectuals, and officials captured after the Soviet Army invaded Poland in 1939, were killed secretly by Soviet police in the forest of Russia’s Katyn.
The Katyn Massacre had been a sensitive topic between the countries. The former Soviet Union always denied responsibility for the massacre. It was not until 1992 that Russian released archived documents about the killing.
Katyn is merely a short chapter in Poland and Russia’s long and troubled history. In the 18 th century, along with Prussia, (then an important part of Germany) and Austria. Russia participated in three carve – ups of Poland. In 1795, after the third carve – up, the country was erased from the map of Europe. It was in 1918 that Poland regained its independence. But in 1939, at the beginning of the World War II, it was invaded by Germany and the Soviet Union under a secret pact. After the war, Poland became a communist country with close ties to the Soviet Union.
In 1989, Poland switched to capitalism and pursued a pro – West position. The most recent tension between the two countries was in 2008. That year, Poland decided to have a US missile shield (导弹防御系统) on its soil, while neighboring Russia threatened to aim missiles at Poland.
But the plane crash has created a chance for reconciliation, with Russia sharing the sadness of Poland. Russia has declared April 12 a day of mourning for the victims. Flags flew at half – mast in Moscow. And earlier on April 7, Russia Prime Minister Vladimir Putin became the first Russian leader to mark the anniversary of the massacre.
“I think it should improve relations between the two countries, as Russians feel our grief,” said Radek Sikorski, Pland’s foreign minister.
66．Put the following events in order of time.
①The Katyn Massacre
②Poland switched to capitalism.
③Russia divided Poland with Austria and Prussia.
④Poland became a communist country.
⑤Poland was invaded by the Soviet Army.
A．③①④⑤② B．③⑤①④② C．①③⑤④② D．①⑤②④③
67．After the accident, which of the following did Russia do to share the sadness of Poland?
A．Flags were lowed to half – mast in the capital city of Russia.
B．Russia threatened to aim missiles at Poland.
C．Russia declared the day when the accident happened a day of mourning for the victims.
D．Vladimir Putin marked the anniversary of the massacre.
68．Which of the following is TRUE according to the passage?
A．The Katyn Massacre was the very beginning of Poland and Russia’s trouble relationship.
B．In 1939 about 22,000 Polish soldiers, intellectuals, and officials were killed by Soviet police in the forest of Russia’s Katyn.
C．Altogether 96 political and military officials were killed in the accident.
D．The relationship between Poland and Russia has not always been tense since the three carve – ups of Poland in the 18 th century.
69．It can be conclude from the article that .
A．the relationship between Poland and Russia will be even tenser than before
B．Poland will cancel its plan to mark the anniversary of the Katyn Massacre
C．no Russian leaders have marked the anniversary of the massacre before, though Russia released the truth in 1992.
D．Poland will forgive Russians, for they showed great sympathy after the accident.
70．What would be the best title for the passage?
A．The troubled relationship between Russia and Poland.
B．Poland and Russia united by tragedy.
C．The 70 th anniversary of the Katyn Massacre.
D．A plane crash killing Polish president.

There’s no danger of 88-year-old Harry Ward forgetting his wife Doris’s Valentine’s Day card – the couple still use the same one he bought her 70 years ago.

When 17-year-old Harry Ward presented Doris with a Valentine’s Day card as he boarded a train to join the wartime effort on February 14, 1941, he must have been fairly confident about his affections(钟爱). After all the couple had been dating since they met in a café three months earlier.

But little can he have imagined that 70 years on, not only would he still be happy about having married Doris, but that every year she would present him with the very same card he gave her that Valentine’s Day. “I bring it out of the cupboard and put it on our mantelpiece（壁炉台）every Valentine’s Day,” she said. “It’s a special to me now as it was 70 years ago. Harry has never bought me one since, because I have this one every year.”

They first met in a café. “Harry was in the café drinking and he said hello. He asked me my name and we got talking happily. He offered to walk me to the bus stop but when we got outside, a bombing raid（突然袭击）had started and we had to run to a nearby air-raid shelter（防空洞）,” Doris said.

Mr. Ward said,“I knew Doris was the one for me the moment I met her. I gave her the Valentine’s card then and she is still my Valentine now.” Mrs. Ward’s card is not the only thing that has endured the passing of time.

“Harry is quite romantic and we are as still in love as the day he first gave me this card,”Dorris said.

1.When did the couple first meet?

A. In 1940. B.In 1939. C. In 1941. D. In 1942

2.Why does Mrs. Ward always use the same Valentine’s Day card?

A. She is an environmentalist.

B. She can’t afford a new one.

C. She values the card very much.

D. She doesn’t want to waste money.

3.What do we know about the 70-year-old Valentine’s Day card?

A. It was first given to Doris on a plane.

B. It is usually kept in their cupboard

C. It was made by hand by Mr. Ward.