题目内容
Making an apology is not the same as making amends. Sometimes we apologize just because it’s the easiest thing to do. What’s actually important is to identify where we go wrong, take full responsibility for our mistakes and , if possible, try to make up for them.
A recent case involving Hewlett-Packed, the US computer giant, shows the importance of presenting a sincere apology. The Chinese consumers who had bought notebook computers of certain models, which have been put on Chinese market since 2007, suffered a massive flash screen failures and overheating problems. Through investigation, Chinese AQSIQ(国家质检总局) identified these HP computers had quality problems and HP admitted this. HP made a proposal that they would extend the warranty period of such computers, but this could not satisfied the consumers. What they needed was a thorough description of the truth. HP has “sincerely” apologized. But the consumers remain angry, and say that only a product recall—as HP has done in the past—will prove that the apology is sincere.
Another apology that fell flat on its face was that of Thierry Henry, the famous French footballer. His deliberate handball in November 2009 created the goal which knocked Ireland out of the 2010 World Cup. The incident caused great anger in the football world, and eventually Henry issued and apology. Two days later, he wrote, “I’m not the referee…but if I hurt someone I’m sorry.” Better late than never, perhaps, but even then he passed the blame onto the referee!
Such high-profile cases, which attract a lot of publicity often under the spotlight, but similar incidents occur in our everyday lives. Stress caused by schoolwork and tiredness can sometimes result in outbursts of anger against friends and family. Have you ever lost your temper for minor reasons? After calming down, most people are quick to realize their mistake and apologize. But it’s just as important to identify what caused the error in the first place and take action to ensure it doesn’t happen again.
No one should hold a negative attitude to making a sincere apology. Empty words are easy to say, but they are as useless as they sound. A real show of remorse demands hard work and commitment to put error right.
46. What does the author intend to tell us in the case of HP?
A. A true apology needs sincere actions.
B. HP should recall all the faulty computers.
C. Good quality makes a good company.
D. A company should apologize and pay for their mistakes.
47. According to the author, when we do anything wrong we firstly __________ .
A. make an apology face to face honestly
B. admit we were wrong and try to make the wrong right
C. take the responsibility for apologizing to others
D. choose the easiest thing to do
48. We can infer from the case of Thierry Henry that ______________ .
A. It’s never too late to say “I’m sorry.”
B. Writing an apology is not a good idea.
C. Henry didn’t identify his fault.
D. The football fans were mad with Henry.
49. Which of the following can best explain the word “commitment” in the last paragraph?
A. decision B. promise C. agreement D. responsibility
50. What’s the best title of this passage?
A. What really puts things right
B. Don’t apologize easily
C. Making an apology—no one is out of exception
D. How to judge an apology—sincere enough?
46~50 ABCDA
【解析】略
Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $ 600 a second. 54 Which is more valuable, the program or the ad? In terms of money---and making money is what television is all about—the commercial is by far the most important.
Research, market testing, talent, and money—all come together to make us want to buy a product. 55 The sales of charm went up once the ads began. TV commercials actually buy their way into our head. 56
And the ads work because so much time and attention are given to them. 57 If you want to get a lower-middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell the products to an upper-class audience, make sure that the house, the furniture, and the hairstyles are the types that the group agree with . if you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay much attention to them. 58 The making of a TV commercial that costs so much money is not a kid stuff. It’s a big,big business. And it’s telling us what to think, what we need, and what to buy. To put it simple, the TV commercial is a form of brainwashing.
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A．No matter how bad we think a commercial is, it works. |
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B．And this does not include the cost of paying for air time. |
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C．We, in return, buy the product. |
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D．The purpose of all the efforts made in producing TV commercials is to show how valuable the product is. |
E. Here are some rules of commercial ad making.
F. TV commercials are a good guide to buyers.
G. But evidence shows we are kidding ourselves.