Question

Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $ 600 a second. 54  Which is more valuable, the program or the ad? In terms of money---and making money is what television is all about—the commercial is by far the most important.

Research, market testing, talent, and money—all come together to make us want to buy a product.  55  The sales of charm went up once the ads began. TV commercials actually buy their way into our head.  56 

And the ads work because so much time and attention are given to them.  57 If you want to get a lower-middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell the products to an upper-class audience, make sure that the house, the furniture, and the hairstyles are the types that the group agree with . if you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.

We laugh at commercials. We don’t think we pay much attention to them.  58 The making of a TV commercial that costs so much money is not a kid stuff. It’s a big,big business. And it’s telling us what to think, what we need, and what to buy. To put it simple, the TV commercial is a form of brainwashing.

A．No matter how bad we think a commercial is, it works.

B．And this does not include the cost of paying for air time.

C．We, in return, buy the product.

D．The purpose of all the efforts made in producing TV commercials is to show how valuable the product is.

E. Here are some rules of commercial ad making.

F. TV commercials are a good guide to buyers.

G. But evidence shows we are kidding ourselves.

 

Answer 1

【答案】

 B

 A

 C

 E

 G

【解析】

试题解析：

 由第一句话意思制作电视广告比制作电影花费的多可知是谈论花费问题故选B.句意是这还不包括电影或电视开始时间的花费。

 由后面一句广告又一次播出可知是谈论广告的播出是我们必须接受的。故选A。句意是不管我们认为这个广告是多么的糟糕，它都在播放。

 由TV commercials actually buy their way into our head.可知电视广告是为了促使我们购买他们的产品。故选C.句意是反过来，是我们购买产品。

 根据下文主要讲不同的广告有不同的制作目的,可知制作广告有一定的规则故选E.句意是这里有很多制作广告的规则。

 由下文讲电视广告不是一个骗人的事情，而是一个很大的生意，故选G.句意是很多迹象表明我们在欺骗自己。

考点：议论文的阅读。

点评：这是一篇议论文的阅读，这种题型主要是考察考生对上下文的理解与连接，要求考生较强的阅读能力，和理解分析能力。