Question

Making an advertisement for television often costs more than a movie．For example, a two-hour movie costs $ 6 million to make．A TV commercial can cost more than $ 6 000 a second．And that does not include cost of paying for air time(电视节目开始的时间)．Which is more valuable, the program or the ad? In terms of money--and making money is what television is all about  the commercial is by far the more important．

    Research, market testing, talent, time and money-----all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．

    And the ads work because so much time an attention are given them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies (识别) with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself

We laugh at commercials．We don't think we pay that much attention them．But facts show we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It's big, big business．And it's telling us what to think, what we need, and what to buy．To put  it simply, the TV commercial is a form of brainwashing．

TV commercials are more important than other programs to television because _______．

   A．they bring in great profits (利润)             B．they require a lot of money to make

C．they are not difficult to produce  D．they attract more viewers than other programs

The purpose of all the efforts made in turning out TV commercials is ________．

   A．to persuade people to buy the product      B．to show how valuable the product is

   C．to test the market value of the product     D．to make them as interesting as TV movies

From the rules set for making commercial ads, we can see that_________．

   A．the lower-middle-class buyer likes to work with his hand

   B．the more stupid the characters, the more buyers of the product

   C．ad designers attract different people with different skills

   D．an upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer

It is believed by the writer that_________．

   A．few people like to watch TV commercials

B．TV commercials are a good guide to buyers

   C．TV commercials often make people laugh

D．people do not think highly of TV commercials

Answer 1

【小题1】A

【小题2】A

【小题3】C

【小题4】D

解析:

【小题1】从文章整体来看，强调了商业广告的是重要的，目的是为挣钱．参看文章第一段最后一句话．

【小题2】题干强调的是电视商业广告的目的，很明显是让消费者购买．

【小题3】注意题干中有一词rules，可参看文章第三段．第二句开始讲述对不同阶层的人电视广告要采用不同的方法，其目的就是要吸引不同的人购买物品．

【小题4】阅读整篇文章不难看出人们对电视广告的态度并不是很好．A中few people不正确；B中good guide不正确；C中often不正确．