题目内容
【题目】阅读短文,按照题目要求用英语回答问题。
As any younger brother will tell you, having a big brother involves a lot of walking in someone else’s shadow, especially when you have a brother who is a typical example of “cool”. For years I wanted to do everything my elder brother Tyson did, but no matter how hard I tried, I was always the neglected (被忽略的) one. My legs just weren’t made to run like his. I could never play football or basketball well.
I probably would have continued trying to keep up with him for the rest of my high school career, but when my family moved, everything changed. Tyson left for college, so I had to start at a new school all by myself. This new start gave me an opportunity to redefine myself and discover an entirely new version of “cool”.
I don’t know what made me decide to try some new activities at the new school, but one day I chanced to show up for an after-school meeting of the Science Olympiad team. I had always been fascinated with chemistry, biology, and math, but since those interests hadn’t fit Tyson’s definition of “cool”, I had never pursued them. On this day, for some reason, I did.
As we organized teams, prepared resources and practiced answering questions, I felt more connected than I ever had to any sports team. I didn’t feel as though I needed to keep up with anybody else; I was finally with peers who understood me. It was so good to feel accepted for what I’m good at. For the first time in my life, I actually felt cool. Now I know who I am! I’m Tyson’s little brother, but that’s only part of my identity. I’m a cool guy in my own way, too. I’m relieved to know that “cool” has a much broader definition than what I used to think.
【1】How do you understand the underlined part in Paragraph 1? (no more than 8 words)
_________________________
【2】What changes offered a new start to the author after his family moved? (no more than 15 words)
_________________________
【3】According to Paragraph 3, what marked the turning point in the author’s growth? (no more than 7 words)
_________________________
【4】What does Paragraph 4 mainly talk about? (no more than 10 words)
_________________________
【5】What is your example of “cool”? Please explain why. (no more than 20 words)
_________________________
【答案】
【1】Receiving less attention than someone else.
Or: Being/Feeling less successful than someone else.
Or: Being/Feeling neglected.
【2】That his brother left for college and he changed schools.
Or: Tyson’s leaving for college and the author’s going to/attending a new school.
【3】Joining the Science Olympiad team.
Or: That he joined the Science Olympiad team.
Or: Discovering his true interests (in science).
【4】(How) the author discovered a broader definition of “cool”.
Or: He has discovered his own way to be cool.
Or: He found his own identity.
【5】Playing football well is cool because I can show how strong I am.
Or: Playing the piano is cool because it can give me joy.
Or: Helping the poor is cool because it can give them hope and bring me pleasure.
【解析】
这是一篇记叙文。文章主要讲述了作者一直活在哥哥泰森的阴影下,他的哥哥很酷,所以他总是被忽略。但当哥哥离开去上大学,他独自开始学校生活时,通过加入学校的Science Olympiad,他找到了真正的自己,也按自己的理解重新定义了”酷”。
【1】
词义猜测题。根据第一段的As any younger brother will tell you, having a big brother involves a lot of walking in someone else’s shadow, especially when you have a brother who is a typical example of “cool”. For years I wanted to do everything my elder brother Tyson did, but no matter how hard I tried, I was always the neglected one.可知,就像任何一个弟弟会告诉你的那样,有一个大哥哥意味着走在别人的影子里,尤其是当你有一个很“酷”的哥哥时。多年以来,我想做我的哥哥泰森做的一切,但是无论我怎么努力,我总是被忽略的一个。根据句意,尤其是I was always the neglected one可推测,划线部分的意思是“得不到关注/被忽略”。故填:Receiving less attention than someone else.
Or: Being/Feeling less successful than someone else.
Or: Being/Feeling neglected.
【2】
细节理解题。根据第二段的but when my family moved, everything changed. Tyson left for college, so I had to start at a new school all by myself. (但当我们搬家时,一切都改变了。泰森去上大学了,所以我不得不独自在一个新的学校开始)可知,搬家后,作者的哥哥去上大学以及作者独自开始新学校的生活给了作者他新的开始。故填:That his brother left for college and he changed schools.
Or: Tyson’s leaving for college and the author’s going to/attending a new school.
【3】
细节理解题。根据第三段的I had always been fascinated with chemistry, biology, and math, but since those interests hadn’t fit Tyson’s definition of “cool”, I had never pursued them. On this day, for some reason, I did. (我一直对化学、生物和数学着迷,但因为这些兴趣不符合泰森对“酷”的定义,所以我从来没有追求过。这一天,出于某种原因,我参加了)可知,参加Science Olympiad队是作者成长的转折点,因为他选择不再做哥哥的“影子”。故填:Joining the Science Olympiad team.
Or: That he joined the Science Olympiad team.
Or: Discovering his true interests (in science).
【4】
主旨大意题。根据本段的主要内容,尤其是Now I know who I am! I’m Tyson’s little brother, but that’s only part of my identity. I’m a cool guy in my own way, too. I’m relieved to know that “cool” has a much broader definition than what I used to think.(现在我知道我是谁了!我是泰森的弟弟,但那只是我身份的一部分。按照我自的方式,我也是个很酷的人。知道酷的定义比我以前认为的要宽泛得多,我感到很欣慰)可知,本段主要讲述了作者找到了自己的身份以及自己对酷的定义。故填:(How) the author discovered a broader definition of “cool”.
Or: He has discovered his own way to be cool.
Or: He found his own identity.
【5】
开放性题目。只要回答出自己认为什么很酷,以及原因即可。故可填:Playing football well is cool because I can show how strong I am.
Or: Playing the piano is cool because it can give me joy.
Or: Helping the poor is cool because it can give them hope and bring me pleasure.
【题目】请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。
Electronic marketing is a form of product promotion and customer relation establishment conducted with the use of electronic media. With the development of technology, a new era in marketing has been created. Marketers have been quick to jump on subsequent (后来的) technological developments from radio to the Internet. Companies may market specially via electronic media or use a mixture of marketing media in order to reach a broad target audience. Marketing has a number of goals, including familiarizing people with companies and products, encouraging consumers to adopt specific products, and promoting a positive public opinion about a company, product, or service.
Electronic marketing is free to change its methods according to different circumstances. It allows companies to create targeted campaigns with broad reach. This form of marketing can also be very cost effective, making it possible for companies to reach lots of consumers at a small amount of the cost for other types of advertising.
In addition to media like television, radio, and the Internet, electronic marketers can use media such as phones for conveying advertisements. Talking ads mounted on bus stations and other public installations are another example. Electronic kiosks in locations like malls can also be used for marketing purposes. Marketers can create video brochures, insert ads in front of feature films, and find a number of other ways to reach the audience via electronic means.
Internet marketing in particular is rich ground for marketers. This form of electronic marketing can be generic (通用的), as in the case of banner ads placed on websites. It can also be remarkably specific, tailored to Internet use habits with the goal of reaching out to specific consumers. Marketers can serve different kinds of ads customize email marketing campaigns, and use other techniques to reach potential consumers on the Internet.
Some advertising firms specialize in electronic marketing services. They can help their customers organize effective campaigns and may also be involved in the carrying out of marketing campaigns. These firms keep up with the latest trends in marketing so that they can stay ahead with advertisements that will appeal and attract.
Companies must use electronic marketing with care. Some consumers may find such marketing upsetting, forcing companies to find creative ways to advertise that will arouse their interest instead of irritating them. It is also necessary to think about how advertising fits in with a company image and the ideals that a company wants to project. A company that prides itself on discretion(谨慎), for example, would probably not want to deliver an interruptive email marketing campaign based on browsing habits.
Passage Outline | Supporting details |
Introduction | ◆Electronic marketing is to 【1】products and establish customer relations by using electronic media. ◆As technology develops, marketers have 【2】 their focus of technological developments from radio to the Internet. |
Features of electronic marketing | ◆Electronic marketing is 【3】 and it allows companies to make targeted campaigns in a wide range. ◆It is 【4】 to use electronic marketing than to use other types of advertising. |
【5】 of electronic marketing | ◆Many kinds of advertisements can be used to help marketers 【6】 marketing purposes. ◆【7】 on specific Internet use habits, marketers can reach specific potential consumers on the Internet. |
◆Some advertising firms can help customers 【8】 and carry out marketing campaigns. ◆These firms follow the latest trends in marketing so that they can take a 【9】 position in the industry. | |
Conclusions | ◆Some consumers may prefer creative ways of advertising that won't irritate them. ◆It is also necessary to consider how advertising 【10】 the image of a company and its ideals. |