题目内容

When you go shopping, you may not be aware of all the thought and planning which has been put into the design of products. The only aim of all this thought and planning is to make us __1__ as much of our money as possible.
Packaging is a very important area in product __2__. Some companies even hire psychologists to make __3__ or do experiments on packaging. In one __4__ experiment, some psychologists wanted to find the best __5__ for a new soap powder. They decided to test the colours blue and yellow. Three different boxes were designed. Some boxes were blue, some were yellow and some were a __6__ of blue and yellow. The same powder was out in all three boxes, a group of women was given the new soap powder in order to __7__ it.
The results were very interesting. The powder in the yellow packet was said to be much too __8__. However, the women thought that the powder in the blue box was much too weak. They felt the powder in the __9__ box to be the best powder. So we had better remember never to judge goods by their packaging! We must not allow ourselves to be __10__ into spending more money than we can afford.
小题1:
A.earnB.saveC.spendD.gain
小题2:
A.assemblingB.sellC.manufactureD.design
小题3:
A.suggestionsB.examplesC.modelsD.efforts
小题4:
A.newB.famousC.physicalD.complicated
小题5:
A.shapeB.colourC.materialD.box
小题6:
A.separationB.collectionC.resultD.mix
小题7:
A.buyB.promoteC.tryD.use
小题8:
A.powerfulB.expensiveC.tinyD.cheap
小题9:
A.brightB.bigC.traditionalD.brand new
小题10:
A.cheatedB.trickedC.persuadedD.dropped

小题1:C
小题2:D
小题3:A
小题4:B
小题5:B
小题6:D
小题7:C
小题8:A
小题9:A
小题10:B

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小题2:
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小题4:
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  I don't know what's your opinion about mountains.
  It was only in the eighteenth century  people in Europe began to  that mountains were beautiful.  that time, mountains were feared by the people on the plain, especially by the city people, they were wild and  places  one was easily  or killed by terrible animals.
  Slowly, however,  people  comfortably in the towns began to grow  them. They began to feel  looking for wild excitement, as their attention turned from the man-made town to the country; and to places  dangerous and wild. So high mountains began to be  for a holiday.
  Then, mountain-climbing began to grow popular  To some people, there is something  about getting to the  of a high mountain: a struggle against nature is finer than a battle  other human beings. And after a difficult climb, what a  reward it is to look down on everything within sight.
  36.A. when     B. which     C. that      D. and
  37.A. regret    B. seem     C. hope       D. think
  38.A. After     B. Before    C. During     D. At
39.A. lived     B. living     C. to live     D. who living
  40.A. whom     B. for whom   C. with whom   D. to whom
  41.A. danger     B. dangerous   C. dangerously   D. dangerless
  42.A. that      B. which     C. where     D. in where
  43.A. lost      B. missed     C. found     D. searched
44.A. many     B. much     C. many the    D. a lot
  45.A. that living           B. who were living
     C. that were lived          D. who living
  46.A. tiring with   B. tiring of    C. tired with    D. tired of
 47.A. interesting   B. interest in   C. interested    D. interested in
  48.A. untouched   B. touched    C. untouching   D. touching
  49.A. where was           B. which were
    C. which that was          D. which it was
50.A. excited     B. expensive    C. popular    D. terrible
  51.A. for sport            B. as a sport
    C. with a sport           D. like a sport
   52.A. pleasure            B. pleased
    C. pleasant            D. unpleasant
53.A. top          B. middle  C. bottom    D. foot
  54.A. about          B. for   C. without    D. against
  55.A. disappointed           B. satisfied
    C. satisfactory           D. disappointing

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (品牌) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装)in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”
64. Which of the following may trick a shopper into buying a product according to the text?
A. The cost of its package.    B. The price of the product.
C. The colour of its package. D. The brand name of the product.
65. The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.
A. attracted the customers strongly         B. had weak effects on the customers
C. tricked the customers into shopping      D. caused the customers to lose interest
66. Which of the following is the key to the success in product sales?
A. The way to promote goods.            B. The discovery of a genius.
C. The team to produce a good product.      D. The brand name used by successful producers.
67. Which of the following would be the best title for this text?
A. Choice of Good Products              B. Disadvantages of Products
C. Effect of Packaging on Shopping        D. Brand Names and Shopping Tricks
Rarely have I experienced a reaction like that which came about following the idea of banning private education. One of those who contacted me to disagree with the idea was 17 year old Anirudh Mandagere. He got 10 A*s at GCSE and is currently studying English, French, Math and History at a private school in Manchester. Here is his response:
For me, the idea that all private schools should be banned is not only ridiculous and unrealistic, but goes against the idea of liberty. We must have the freedom to choose between state-funded and privately educated schools. If parents pay taxes, surely they should be able to choose whether they send their children to a state-funded or a privately-funded school.
The economic impacts of abolishing private education are vast. Banning private schools would obviously contribute to a great transfer to state schools. Many state schools are already overburdened; do they really need more pupils? Abolishing private education would lead to higher taxes for taxpayers since more money would be needed to educate the 7% who were previously private educated. In the times of economic crisis, should the taxpayer need to fork out more money to pay for their education? There would also be a great rise in unemployment of the staff who works at private schools.
It is noted that, in general, private schools have better grades at GCSE and A level than state schools. Yet, why do people view this as a bad thing? The higher private school grades eventually force the government to endlessly improve state education so that the middle-classes do not totally abandon state education for private education. This competition creates reform and progress within state schools and eventually promote them! If the private schools did not exist, where would be the impetus for state school improvement?
Government should not simply ban a system which produces results. It should learn from it and use the private education model as a basis for the state education model. Abolishing a successful system will not help anybody, learning from a successful system will.
小题1:In the eye of Anirudh Mandagere, parents have the right to ______.
A.criticize state-funded schools
B.pay taxes for the promotion of private schools
C.choose the way their children receive education
D.advocate the competition between state schools and private ones
小题2:According to the passage, banning private education will ______.
A.obviously contribute to lower taxes
B.not cause the state schools to be overburdened
C.force the government to boost state education
D.lead to many people losing their jobs
小题3:The underlined word “impetus” in the fourth paragraph probably means ______.
A.motivationB.preventionC.participationD.assessment
小题4:Compared with state schools, private ones ______.
A.educate a little fewer students B.conduct better than all state ones
C.are better received by the publicD.are more competitive on the whole
小题5:Which of the following statements will Anirudh Mandagere agree with?
A.His wonderful performance results from the education his private school offers.
B.Without the existence of private schools, state ones wouldn’t get improved much.
C.Private education is a good system to make students successful in life.
D.Private schools are supposed to be sponsored more than state ones.
         Social rules or laws on marriage vary widely between countries.Some countries, still do not have a legal minimum age for marriage, which makes child macriages are very common, there.
In the Western Christian countries, a 13 -year -old is still considered a child.Even getting married in one* s late teens is not usually encouraged because married life is likely to interfere with a young woman' s education and consequently restrict opportunities in later life.And there are also physical dangers in giving birth so young.  
In Muslim countries such as Saudi Arabia, Iran and Pakistan, the age of puberty(青春期)at around 13 or 14 is the legal age for marriage, but in Turkey it is 15, and in Egypt and Tunisia, 18 the same minimum age as in many Western countries.It is argued that by allowing, earlier marriages, Islamic law is promoting stable relationships, while Western laws are encouraging promiscuity among young people.
In many countries, the trends of urbanization and education for girls have seen a drop in the number of child brides.However, early marriages continue to occur in poor rural areas.In India, for example, the legal age of marriage for a girl is 18 and to a boy, 21.Yet, according to government statistics, 18 percent of ten to fourteen-year old girls in the poor, rural state of Rajasthan in the northwest of the country are married.It is clear, then, that child marriages are connected with poverty, lack of education, rural customs as well as religion.So there don't tend to be any child marriages in urban or rich areas.
57.The underlined word "promiscuity" in the third paragraph means ____.
A.permanent partnership                  B.firm partnership
C.diverse relationship                     D.single relationship
58.According to the text, which of these women are married lastest?
A.Women from less educated background.  
B.Women from poor rural areas.
C.Women from Islamic countries.            
D.Wonf
eri from cities.
59.Child marriages are NOT related to ____ according to the passage.
A.social communication                B.rural customs
C.poverty and lack of education           D.religious beliefs
60.According to the passage, getting married early leads to all of the following EXCEPT____.
A.reducing a young woman's education    
B.limiting a young woman's chances
C.causing baby death                    
D.doing harm to a young woman's health
If you’re not making mistakes, you’re not trying hard enough.
It’s good to make mistakes. That’s not a typo, folks, and I have not lost my mind. It is good to make mistakes, and here’s why.
First of all, mistakes are a clear sign that you are trying new things. It’s always good to try new things because when you are trying new things you are growing.  If you never try anything new, how can you improve? How can you expand? How can you innovate? The simple answer is, “You can’t.” Look around you. With very few exceptions, either everything you see in your physical world or every single detail of every single thing is the result of someone trying something new.
Another good thing about mistakes is this, when you are making mistakes, you are learning. Consider this: Edison failed 10,000 times before he perfected the light bulb. When asked how he felt to fail that many times, he remarked that he hadn’t failed 10,000 times, but rather had learned 10,000 things that didn’t work.
Finally, when you make a mistake you are that much closer to success. Why? Because when all is said and done, you will have tried some finite number of things before you succeeded. Every time you made a mistake you eliminated(消除) one of those things and are one step closer.
But this all doesn’t mean that you should forge ahead with disregard for the consequences of a mistake. Quite the contrary, when you try something new you have to be willing to set some reasonable limits so that, in the event that it doesn’t work out the way you want it to, you will be in a position to try again.
We all have limited resources in the form of time and money, so don’t blow them all on one approach to a problem. Realize that it probably won’t be perfect the first time and allocate these resources appropriately so you can learn, modify, and try it again. Only by embracing and using your mistakes in this way can you make significant advances in your business and your career.
There is an old axiom that goes, “If you’re not making mistakes, you’re not trying hard enough.”
So go forth and make mistakes. And learn. And grow, And prosper.
59. Which of the following isn’t suitable for the passage?
A. Mistakes suggest that people are trying something new.
B. People can draw lessons from their mistakes.
C. Mistakes mean that people are getting closer to success.
D. People can afford to make mistakes as long as they limit them.
60. The underlined word “typo” means ___________.
A. printing mistake B. computer error         C. poor handwriting    D. bad typing
61. It’s good to make mistakes as long as _________.
A. people use them positively             B. people avoid them quickly
C. they help people get well               D. they don’t have side effects
62. What does the writer mainly tell us in the passage as far as mistakes are concerned?
A. Don’t be afraid of making mistakes. They are unavoidable.
B. Try your best to make fewer mistakes. They are expensive.
C. Don’t be afraid of making mistakes. They are beneficial.
D. The more mistakes you make, the more advances you’ll make.
What is eBay? The simple answer is that it is a global trading platform where nearly anyone can trade practically anything. People can sell and buy all kinds of products and goods, including cars, movies and DVDs, sporting goods, travel tickets, musical instruments, clothes and shoes — the list goes on and on 
The idea came from Peter Omidyar, who was born in Paris and moved to Washington when he was still a child. At high school, he became very interested in computer programming and after graduating from Tuft University in 1988, he worked for the next few years as a computer engineer. In his free time he started Bay as a kind of hobby, at first offering the service free by word of mouth. By 1996 there was so much traffic on the website that he had to upgrade (升级) and he began charging a fee to members. Joined by a friend, Peter Skill, and in 1998 by his capable CEO, Meg Whitman, he has never looked back. Even in the great crashes of the late 1990s, ebay has gone from strength to strength. It is now one of the ten most visited online shopping websites on the Internet 
Ebay sells connections, not goods, putting buyer and seller into contact with each other. All you have to do is lake an e-photo, write a description, fill out a sales form and you are in business.  The world is your market place. Of course for each item, eBay gets a percentage and that is a great deal of money. Every day there are more than sixteen million items listed on eBay and eighty percent of the items are sold.
42. We learn from the text that eBay provides people with _________.
A. a way of buying and selling goods 
B. a place to show their own photos
C. a website for them to upgrade
D. a chance to buy things at low prices 
43. Why did Peter create eBay after graduating from university? 
A. For fun                                     B. To make money 
C. For gathering the engineers                            D. To fulfill a task of his company 
44. From “he has never looked back” in Paragraph 2 we learn that Peter _________.
A. did not feel lonely                             B. was always hopeful 
C. did not think about the past                             D. became more and more successful 
45. How does eBay make money from its website? 
A. By bringing sellers together.                             B. By charging for each sale 
C. By listing items online                             D. By making e-photos.  
Neatness and personal cleanness have been around for ages and have become an important part of everyone’s daily routine. You might think that all modern societies would have the same neatness and personal cleanness practices. After all, doesn’t everybody take baths? Most people do recognize the need for cleanness, which is the basis for health. Neatness practices include all the little things people do to make themselves look their best, such as combing their hair and putting on makeup. However, while most modern people agree that these things are important, people in different cultures take care of themselves in different ways.
There used to be an old joke in America that people should take a bath once a week, whether they need one or not. In fact, though, Americans generally take a bath or more commonly, a shower every day. But in contrast to some cultures, most Americans get their shower in the morning so that they can start the day fresh. Americans are known for having very sensitive noses. In America, body smell is socially unacceptable. For that reason, Americans consider it a must to use special lotion (浴液) to prevent the smell. Ladies often add a touch of perfume. Men may spray on after – shave cream or manly – smelling perfume.
Some of the cultural varieties in neatness practices result from physical differences between races. Whereas many Asian men have little facial hair, Westerners have a lot. As a result, most American men spend some time each day shaving or tidying their facial hair to keep it nice. American women, on the other hand, generally prefer not to be hairy at all.
  Americans put great value on both neatness and personal cleanness. For some people, taking care of themselves has become almost a religion. As the old saying goes, “Cleanness is next to godliness.” Whether or not being clean and neat – looking brings one closer to God, it certainly at least brings one closer to others. Americans look down on people who don’t take care of themselves, or who let themselves go.”
68.We can infer from the first paragraph that          .
A.everyone takes baths daily to get a nice look.
B.people have the same neatness practices today.
C.neatness practices may be affected by cultures.
D.neatness means combing hair and doing makeup.
69.Americans have a bath in the morning to          .
A.begin an energetic day                                  B.refresh their sensitive noses
C.prevent their body smell                               D.style their hair at home
70.According to the author, physical differences between races can cause differences in       .
A.cultures                   B.locations                  C.religions                   D.neatness practice
71.The underlined phrase in the last paragraph means “       ”.
A.care much about themselves                      B.give loose to themselves
C.stay away from other people                       D.stay closer to other people
Quickly, the picture comes alive with hyperlinks (超链接), offering the names of the buildings, towers and street features that appear in the photo. The hyperlinks lead to information about the history, services and context of all the features in the photo. You have just hyperlinked your reality.
That might be a little unbelievable, but the technology exists and is no fevered imagination. This is not a cool small machine invented for the next James Bond movie; this is a working technology just developed by European researchers. It could be coming to a phone near you, and soon.
This, as the marketing types say, is a game changer. It develops a completely new interface (界面) that combines web-technology with the real world. It is big and fresh, but it goes much further and has much greater influence.
The development of the system is most outstanding because image recognition technology has long been pregnant with promise, but seemed to suffer from an unending labour.
Now MOBVIS has not only developed image recognition; it has also developed more applications for the technology; and it has adapted it to the world’s most popular technology: the mobile phone.
The MOBVIS system completely rewrites the rules for exploration and interaction with your physical environment. The system begins with panoramas (一连串景象). These panoramas form the basis of a city database. It can match buildings, towers, banners and even logos that appear in the panoramas.
A user simply takes a picture of the street feature, MOBVIS compares the user’s photograph to the panoramas and then identifies the buildings from the picture you take and the relevant links are returned.
Then you simply click on the links, using a touch-screen phone, and the MOBVIS system will provide information on the history, art, architecture or even the menu, if it is a restaurant, of the building in question.
67. Which is introduced in the passage?
A. A new game software.                                                 B. A popular mobile phone.
C. A cool small machine.                                              D. An image recognition system.
68. What can we learn about the new technology?
A. It can only be put into use on mobile phones.
B. It is a little unbelievable and just a fevered imagination.
C. It has taken an unending labor to bring the technology into our lives.
D. It will encourage the users to take more pictures of the street features.
69. What is the right order of the operation of MOBVIS?
a. A city database forms in the system.
b. MOBVIS recognizes the picture and links are returned.
c. A user touches the links on the phone screen.
d. A user takes a picture of the street feature.
e. MOBVIS provides information in question.
A. a; e; c; d; b;                        B. a; d; b; c; e            C. d; c; e; a; b                    D. c; a; e; b; d
70. From the passage, we can infer that _______.
A. MOBVIS has already been widely used all over the world
B. the writer is trying to promote the sales of the MOBVIS system
C. this new technology will soon be very popular in our lives
D. the sales of mobile phones will decrease as MOBVIS comes on market

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