题目内容

阅读下面材料,在空白处填入适当的内容(1个单词)或括号内单词的正确形式.

In London, there are many so-called pop-up shops(品牌游击店). Why they get such a name is that they are just temporary 1. (arrange).

Pop-up shops first appeared in the UK in ___2._ early 2000s. They were originally a way for small companies to rent small space in great locations. In 2008,many businesses had to shut down. Shops and some offices 3. (leave) empty when people stopped 4. _ (run) them. Smart businessmen occupied some of them quickly because they could start a business with much 5.___ (low) risk. The temporary nature of a pop-up __6.___ (real) gave them the opportunity 7.___ (test) a product and develop a customer base. Being small made _8._ easier for pop-ups to expand if they were successful.

Pop-up shops can take many different forms. They might be temporary shops in the high street or a shopping centre. They might be simple market stalls. According to a 2014 report made by the Centre of Economic and Business Research, the pop-up industry was worth £2.1 billion and it is expected to grow __9.___8.4% this year.

Almost anything 10. can be on a high street can also be a pop-up. In an age of fast changing habits, the pop-up idea might be here to stay.

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Valerie Jarrett, 58, is serving as a top adviser to President Obama and has been close to the first family since the early 1990s. Joe Heim from WashingtonPost had an interview with her.

Joe Heim: What do you think of a reporter who interviews you for 25 minutes, then later finds out his recorder stopped working and asks you to do the interview again?

Valerie Jarrett: That he's human. You could have just tried to pretend that it didn't happen.

Joe Heim: You're considered the president's closest adviser. Have you ever given him bad advice since he became president?

Valerie Jarrett: I'm sure that I have. I think one of the reasons why the president's management style is very effective is because all of his advisers feel very comfortable being open about their advice. Finally, there's only one decision-maker. And that's the president.

Joe Heim: What misunderstandings are there of you?

Valerie Jarrett: A little-known fact is that I started my life very shy and remained very shy well into adulthood. Painfully shy, I would call it. And I often share this, particularly with young people, because it's something I really had to work hard to overcome. And for all the shy people out there I say, you, too, can overcome it. But it took a lot of hard work on my part, and I discovered along the way that just because you're nervous and you have butterflies in your stomach doesn't mean that it has to show. My point in sharing it with you is that part of life is pushing yourself outside of your comfort zone (舒适区). And if you're going to grow, you have to learn how to take on new challenges that you might not be good at.

Joe Heim: Will you stay until the end of his term?

Valerie Jarrett: I serve at the pleasure of the president. If he wants me to stay, I will.

1.From the underlined words “That he's human”, we can learn Valerie Jarrett is _____.

A. warm-hearted B. broad-minded

C. well-educated D. strong-willed

2.Why does Valerie Jarrett share her shyness?

A. To show her hard way to success.

B. To prove shy people can also be great.

C. To show it is easy to overcome shyness.

D. To ask people to face challenges bravely.

3.In which part of a newspaper could we find this text?

A. People. B. Society. C. World. D. Culture.

阅读下面材料,在空白处填入适当的内容(不多于3个单词)或括号内单词的正确形式。

Sometimes your friends start to talk about a new video game or a new app they have downloaded. It sounds pretty cool, and your friends really seem to like it. You become so 1. (interest) in it that you want to buy it too. Has this ever happened to you?

In the US and in places around the world, there is a similar feeling of wanting the 2. (new), greatest tech gadgets (小玩意). There is a big 3. (attract) to getting the latest technology even though people may not need it. But why is this?

As to(关于) these technologies, there’s 4. initial (最初的) excitement that 5. (get) people’s attention, according to Richard Larson, a director at MIT, US. If there’s a big group of people 6. want these things, you want to be a part of the excitement too.

One of the major US 7. (company) that really take advantage of this is Apple. It comes out with a new iPhone with very small changes every year. But people still flock (涌入) to the stores even if they have just bought the previous phone.

However, 8. (buy)these things may not always be the best choice. You could be buying things that you don’t really need and 9. (spend) too much money just for the right to show it off to your friends.

Not only that, but our need to always be on your phones or playing video games takes 10. a lot of time in our lives. So is this excitement over technology a good or a bad thing?

John Smith was a very handsome young man but he was lazy. He had finished his education and was happy to sit in his room and listen to the radio all day long. In fact, he had been doing nothing for almost six months, which worried his father a lot. One day Mr. Smith decided that he had to do something. “Johnny, When I was your age I was working and supporting my ten brothers and sisters. I want you to go out and get a job.” So that was what he did. In fact, in the next three months, Johnny started ten jobs and was fired from ten jobs. He explained to his father.

“They wanted me to be at work at 8:00 a. m. and told me to do all sorts of unpleasant things.”

“I don’t care how you do it,” Mr. Smith said. “Either you earn some money or move out of the house. I gave you one week’s time.”

In the next few days Johnny began to change. He still stayed in his room all day, but spent his time writing letters and reading through the newspapers. More and more posts began to arrive for him. He bought a new suit for himself and invited his parents to the theatre and for dinner afterwards at the most expensive restaurant in town. When his proud parents arrived home after their evening hour, a policeman was waiting at the front door.

“John Smith,” he said as he handed him a piece of paper, “I’ll see you in the court tomorrow.”

When he got outside, Johnny told his parents everything. “When you told me to earn some money, I decided to put an advertisement in the newspaper saying, ‘New way to money fast! Send me $ 5 and I’ll tell you my secret.’ When I received the money I wrote back telling people to do as I do.”

Johnny was fined $250 by the court and was ordered to pay all the people back. As he left the court house feeling very ashamed, a newspaper man came up to him, “Young man, would you like to tell your story to my newspaper for $2,500?”

1.Johnny was fired from the jobs because _______.

A. he liked listening to the radio

B. he had a big family to support

C. he spent a lot of time writing letters

D. he didn’t do the jobs well

2.Why was Johnny fined $ 250?

A. Because he was lazy.

B. Because he was out of work.

C. Because he cheated the people.

D. Because he didn’t pay for his new suit.

3.What would probably happen at last?

A. Johnny would get $2,500 from the newspaper.

B. The court would give $ 250 back to Johnny.

C. Johnny would continue to advertise in the newspaper.

D. Johnny would become a newspaper reporter.

4.Which of the following is NOT mentioned in the passage?

A. How did the parents feel when Johnny invited them to the theatre and dinner.

B. What’s Johnny’s secret.

C. What did the policeman want Johnny to do.

D. How much did Johnny have to pay all the people back.

In the early 1980s, one of our neighbors asked my mom if she would make a few gift baskets for her to give as gifts for the holidays. My mom agreed and news of the unique gift baskets my mum was making spread like wildfire throughout the neighborhood. My mum was busy throughout the holiday season, so she asked a friend to help her. When the orders continued after the holiday season for baby gifts, birthday gifts and more, it occurred to them that maybe this job could be turned into a business and they did it.

My mum went into her business because she had a creative idea. She got orders and filled orders. But there was no purpose and no real strategy(策略). In 1991, my mum' s partner got into financial trouble and there was not enough money to support either my mum or her partner.

So if you are led by your creativity or enthusiasm, make sure you ask yourself what you want out of your business. If you don't set goals, how will you know what direction to go in? Do you want to create jobs and growth in the economy? Are you looking for a hobby? You can't keep scores if you don' t know what game you are playing.

After my mom's partner gave up, she had to abandon(抛弃) her business to support herself. She swore(发誓)she would run a business again and do it differently the next time. However, there wasn't a "next time" for her. She passed away just after her 51st birthday. She never had someone tell her how important having a goal was. She never had an opportunity to be everything that she could be.

There are no right or wrong goals, only the ones that matter to you. Set them so that you can make progress and achieve success, whatever that may mean to you.

1.The author's mum started her own business after she ________.

A. got continuous orders with her friend

B. cooperated with one of her neighbors

C. advertised her products in the neighborhood

D. designed unique gift baskets for the holidays

2.Which of the following can best describe the author' s mum?

A. Ambitious.B. Imaginative.C. Poor.D. Innocent(天真的).

3.After the author' s mum failed in her business, she _________.

A. hoped to restart it after her 51st birthday

B. wanted to find a different partner

C. reflected on her failure

D. didn' t work any more

4.The author writes the text to stress the importance of _________.

A. creativityB. opportunitiesC. goalsD. partners

Often a nickname is a shortened form of a person's name, and it can also be a descriptive name for a place or a thing. Many American cities have nicknames. These can help build up an identity, spread pride among citizens and build their unity. Nicknames can also be funny.

Los Angeles, California is the second largest city in population, after New York City. Los Angeles has several nicknames. One is simply the city's initials, L.A. It is also called the City of Angels because Los Angeles means "the angels" in Spanish.

Los Angeles often has warm, sunny weather. So another nickname is City of Flowers and Sunshine. New York is called The Big Apple. So Los Angeles is sometimes called The Big Orange because of the fruit that grows in that city's warm climate.

The American movie and television industries are based in Los Angeles. So it is not surprising that it is called The Entertainment Capital of the World. Many films are made in the area of Los Angeles called Hollywood. Millions of people visit the area. No trip to Los Angeles is perfect without seeing the word "Hollywood" spelled out in huge letters on a hillside.

Many movie stars live in Los Angeles. The city is sometimes called Tinseltown. This nickname comes from the shiny, bright and often unreal nature of Hollywood and the movie industry.

Another nickname for Los Angeles is La-La Land, using the first letters of Los and Angeles. This means a place that is fun and not serious, and maybe even out of touch with reality.

A good place for watching unusual-looking people is Venice, an area on the west side of Los Angeles. A system of waterways designed after the Italian city of Venice has been built there. Many people love Los Angeles for its warm sunny weather, beautiful mountains and beaches, and movie stars. That includes Randy Newman, who sings about his hometown.

On the whole, Los Angeles is growing attractive just for its rich nicknames.

1.Choose the one that isn’t the function of a nickname of a place.

A. Uniting surrounding cities.

B. Entertainment.

C. Bringing pride to the locals.

D. Establishing characteristics.

2.Which of the following can best replace the underlined sentence?

A. Seeing the big letters "Hollywood" on a hillside means you've been really to Los Angeles.

B. Not seeing the word "Hollywood" on a hillside means you haven't been to Los Angeles.

C. If you visit Los Angeles you should first pay a visit to "Hollywood" s on a hillside.

D. Your trip to Los Angeles is not complete if you miss the big letters "Hollywood" on a hillside.

3.What’s the number of the nicknames given to Los Angeles?

A. 5.B. 4.C. 7.D. 6.

4.According to the passage, the true statement is “________”.

A. Los Angeles was built after the Italian city of Venice

B. Hollywood alone adds fame to Los Angeles

C. Los Angeles is most famous for its nicknames

D. All the nicknames increase the charm of Los Angeles

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