题目内容
One of the odd things about some business organizations is that they spend so much money attracting new customers but spend so little keeping them. It just doesn’t make sense. However, taking customers for granted is a routine in some business organizations.
Loyal customers are an organization's only protection against bankruptcy(破产), and losing them because of neglect or indifference is really wrong. Not only do satisfied customers continue to buy by themselves, but they often encourage others to buy. This is advertising that doesn't cost a penny. Although there are always problems in giving good service to customers, maintaining their business isn't all that difficult. It's a matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little more than you have to.
There are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there's many a slip: unreasonable delays in filling orders, shipping the wrong goods, failing to answer letters promptly, and so on. Sometimes these errors or failures can't be helped. For example, if you can't get parts because of material shortages or a transportation strike, customers may be denied the goods they've ordered.
No matter who is at fault, customers whom you value highly should generally be given the benefit of the doubt. The old saying that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally, get more attention than those who buy infrequently and have to be badgered to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise.
1.From the second paragraph, we can know that ____________.
A. satisfied customers should always be well serviced
B. devoted customers are lifelines of business organizations
C. companies can employ customers to advertise their products
D. it is hard for organizations to offer good services to their customers
2.Which of the following statements might the author agree with?
A. Only regular customers deserve good treatments
B. New customers are treated well in large organizations
C. Some errors and failures in business are unavoidable
D. Both an organization and their customers are responsible for certain errors
3. What does the author imply by saying “all customers should be treated alike is a myth”?
A. It’s not true that all customers are treated equally
B. It is an old story that customers receive equal treatment
C. It is possible that customers should enjoy the same treatment
D. It’s a rule that customers should share equal and fair rights
4. The main idea of the passage is best summarized as “_________”.
A. new customers are kings for business organizations
B. taking customers for granted is regulation in business organizations
C. maintaining customers is the most important thing to business organizations
D. business organizations need spend so much money attracting new customers
