题目内容

Jin Hanmiao,a first grader from China,received a reply letter from Buckingham Palace1.(recent) after writing to introduce the China-Britain express railway service.

The letter is based2.the 19-day journey of the first China-U.K.freight(货运)train.3.(see) the news of its return to Yiwu,Jin's mother encouraged him to write about it and then send the letter to Queen ElizabethⅡ.

In his letter,Jin introduced4.(he) and Yiwu,as well as his hope5.the Queen would appreciate6.(tradition) Chinese culture.He also expressed his interest in the U.K.,after mentioning some British famous persons and places including Isaac Newton,Charles Darwin,and the British Museum.He then sent his letter to the Queen.

Jin's mother helped translate the letter into English,and sent both the original letter and the translation to London on May 8.Two months7.(late),a reply from Buckingham Palace8.(receive).The letter talked about the living and working conditions of the Queen at9.early age,and included a detailed10.(introduce) of the Palace.

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Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

1.Parachute Coconut Oil vs. V.V.D. Gold

Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

2.Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

3.Pepsi vs. Coca Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

4.Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

Comparison of the past and the present

In the past

A technique mainly used for offering_________

At present

A trick used as a means of unfair _______

Unhealthy trend of the _______ of advertisement

_______

Products

Wrong _______

V.V.D. Gold

No product of the kind could _______it.

Captain Cook

Captain Cook stressed on their “free flow” when their product was put into a container.

Tata Salt

Tata salt warned consumers to be_______.

Pepsi

Too much advertisement on TV seemed to say that Pepsi was the cricketers’ _______.

Complan

Complan claimed that their product was much

_______in ingredients.

Solutions

●Only products of their own are allowed to be ________ in the advertisement.

●Stricter laws should be made to protect every producer’s and consumer’s benefits.

This may be music to your ears.

Researchers P Jason Rentfrow and Samuel Gosling gave 3,500 people a personality quiz.Then they asked them to name their favourite kind of music.“We found that the musical styles people like are closely linked to their personalities,”Gosling says.

RAP/HIP-HOP

Known for their quick speech,some rappers can say more than 700 syllables (音节)a minute!

If you like rap/hip-hop,you are energetic(精力充沛的)and have a way with words.You_put_a_fresh_spin_on_things,whether it's new moves on the dance floor or your hip style.

CLASSICAL

In the 18th century,classical musicians were like rock stars.Beethoven and Mozart,for example,played to packed concert halls.

If you like classical,you are open to new ideas and like debating with friends.Creative and imaginative,you can easily spend many hours scrapbooking,writing or painting.

COUNTRY

Country music came from the folk songs of English,Scottish,and Irish settlers of the southeastern United States.

If you like country,you express your opinions well,which makes you the ideal class president or team captain.Traditional and loyal,you enjoy spending time with your family.

POP

Pop music is designed to appeal to(吸引)almost everyone,and it does.Each year,the industry brings in about 30 billion dollars!

If you like pop,you are attractive to your friends.You can make big things happen,like planning for a huge party or inspiring your team to victory.

ROCK/ALTERNATIVE

In the 1950s,rock music created a brand-new culture.Teenagers,for the first time,had an identity(身份)separate from adults and children.

If you like rock/alternative,you are a risk-taker who never accepts no for an answer.You rise to any challenge,like doing very well in a big exam or in the school play.

If these personality profiles don't match you,that's OK.These are just for fun.

1.What does the underlined part “You put a fresh spin on things” mean in the passage?

A. You can express your idea in a clever way that makes it seem better than it really is.

B. You have the ability to attract other's attention.

C. You are always willing to communicate with others.

D. You are willing to express your thought to others all the time.

2.If you like pop music,________.

A. you are traditional and prefer to stay with your family

B. you are easy to accept new ideas

C. you are welcome and your friends all like to be with you

D. you have a quick speech and can say 30 words in a minute

3.We can know from this passage that ________.

A. in the 18th century,classical musicians were like pop stars

B. country music came from the folk songs of the Native Americans

C. pop music is liked by the largest number of people in the world

D. everyone can find his personality in this passage

4.What's the best title for the passage?

A. When music came into being.

B. What your favourite music says about you.

C. Some basic information about music.

D. How to like music.

If your child has mobile Internet access, it will be more difficult to monitor(监督) and control his or her Internet use. Kids are turning to the Internet for everything from hanging out with friends to shopping, which makes it harder for parents to keep track of their online activities. Fortunately, there are many choices for controlling what your kids see on their computers, laptops, and mobile devices.

Content blockers and filters are great tools to use for younger kids. They allow you more control over where they go and what they do online. A content blocker can block some unhealthy websites or limit a child's search to the kind of sites. A content filter can scan sites and pictures and block those sites that contain certain words, key phrases, or content.

Consider tracking software for older teenagers. This software enables you to see which sites your children have visited, tracking their paths online. This tool gives young people more freedom to explore the Internet, but it also allows you to check that they are using the Internet responsibly. Let your teenagers know that you trust them, but that you will be regularly checking that they are visiting appropriate sites online.

Even if you use content blockers, filters, and trackers, you know that a lot of kids figure out ways to get around these, so it's important to remain alert (警惕的). Remember that not all adult sites can be identified by blocker, filter, or tracker software. That's why it's important to talk to your kids about what to do when something inappropriate or scary comes up. Nothing can replace involvement and supervision (监督) by adults. Keep monitoring how your kids use the Internet on a regular basis without getting into the role of Internet traffic police.

1.What is the passage mainly about?

A. More and more kids have mobile Internet access.

B. Some choices for monitoring and controlling kid's Internet use.

C. It is difficult to monitor and control kid's Internet use.

D. Kids are turning to the Internet for everything.

2.How should parents monitor and control younger kids' Internet use?

A. With tracking software.

B. With tracking software and content blockers and filters.

C. With content blockers and filters.

D. With filters and trackers.

3.The 3rd paragraph is about

A. how to monitor and control older teenagers' Internet use

B. how to monitor and control younger kids' Internet use

C. tracking software

D. content blockers and filters

After years of heated debate, gray wolves were reintroduced to Yellowstone National Park. Fourteen wolves were caught in Canada and transported to the park. By last year, the Yellowstone wolf population had grown to more than 170 wolves.

Gray wolves once were seen here and there in the Yellowstone area and much of the continental United States, but they were gradually displaced by human development. By the 1920s, wolves had practically disappeared from the Yellowstone area. They went farther north into the deep forests of Canada, where there were fewer humans around.

The disappearance of the wolves had many unexpected results. Deer and elk populations — major food sources (来源) for the wolf – grew rapidly. These animals consumed large amounts of vegetation (植被), which reduced plant diversity in the park. In the absence of wolves, coyote populations also grew quickly. The coyotes killed a large percentage of the park’ s red foxes, and completely drove away the park’ s beavers.

As early as 1966,biologists asked the government to consider reintroducing wolves to Yellowstone Park.They hoped that wolves would be able to control the elk and coyote problems.Many farmers opposed the plan because they feared that wolves would kill their farm animals or pets.

The government spent nearly 30 years coming up with a plan to reintroduce the wolvers. The U.S.Fish and Wildlife Service carefully monitors and manages the wolf packs in Yellowstone.Today,the debate continues over how well the gray wolf is fitting in at Yellowstone.Elk,deer,and coyote populations are down,while beavers and red fores have made a comeback.The Yellowstone wolf project has been a valuable experiment to help biologists decide whether to reintroduce wolves to other parts of the country as well.

1.What is the text mainly about?

A. Wildlife research in the United States.

B. Plant diversity in the Yellowstone area.

C. The conflict between farmers and gray wolves.

D. The reintroduction of wolves to Yellowstone Park.

2.What does the underlined word “displaced” in paragraph 2 mean?

A. Tested. B. Separated. C. Forced out. D. Tracked down.

3.What did the disappearance of gray wolves bring about?

A. Damage to local ecology. B. A decline in the park’s income.

C. Preservation of vegetation. D. An increase in the variety of animals.

4.What is the author’s attitude towards the Yellowstone wolf project?

A. Doubtful. B. Positive. C. Disapproving. D. Uncaring.

Celeste Ng,a new writer,has gained recognition for her first novel,Everything I Never Told You.

Ng's parents came from Hong Kong,China in the 1960s.Ng was born in America and grew up in Pittsburgh, Pennsylvania,and Shaker Heights,Ohio,in a family of scientists.Celeste went to Harvard University and earned an MFA from the University of Michigan,where she won the Hopwood Award.

Although her novel is not about race,the characters are Asian.The main character is Lydia,a teenage girl,who is the favorite of three children born to a white mother and a Chinese-American father.The story is about Lydia's disappearance,and the emotions the family goes through as the mystery unfolds.The whole family deals with sorrow, regret,and exposed secrets as they search for their lost daughter.

Though the characters in this story are Asian,Ng says she didn't really want to include Asian characters.She was afraid people would think the story was about real people in her life.Because she grew up in America and doesn't speak Chinese,she was actually surprised that she included.Asian characters in the book.

The book has taken off,especially on Amazon,where it won the Editor's Pick for No.1 Best Book of the Year in 2014.Ng is still getting used to the attention,saying she is still amazed when people tell her they have read her book. With so many readers,it's safe to say this is a book you should read.But if you're looking for a simple mystery,this book might not be for you.Most readers warn that you should not read this book unless you're prepared to cry.

1.The novel Everything I Never Told You______.

A. focuses on a family with a missing child

B. discusses the ways to get rid of regret

C. exposes the secret of the American world

D. talks about the life of teenagers in America

2.Which of the following is TRUE according to Celeste Ng?

A. She wanted to help the Asian people.

B. She was surprised she wrote about Asian characters.

C. She was born in Hong Kong and grew up in America.

D. She wanted people to know the characters were real people in her life.

3.How do most readers probably find the book?

A. It's about race. B. It's a sad story.

C. It's a simple mystery. D. It has a surprising ending.

4.What is the text mainly about?

A. Celeste Ng and her family. B. The awards Celeste Ng won.

C. Celeste Ng's learning experience. D. Celeste Ng and her best-known novel.

Dazha Crabs from Yangcheng Lake

With the Mid-Autumn Festival coming, the time for crabs is around the corner! Dazha Crabs from Yangcheng Lake in China are believed to be the best freshwater crabs.

“They are delicious, because the bottom of Yangcheng Lake is hard and the crabs grow strong by walking on such a hard surface,” said one sales manager in Suzhou.

Li Lei, a crab lover from Beijing, said “It’s very delicious! But there are too many fake Yangcheng Lake Dazha Crabs”.

“Maybe the crabs from other regions can appear to be glistening green back, white belly after people wash them, but the golden fine hair on crab claws is still a point of pride and is exclusive to Dazha Crabs from Yangcheng Lake,” said the manager.

The best time for enjoying them is during September and October of Chinese lunar calendar. “When the season for crabs arrives, the Dazha Crabs from Yangcheng Lake are flown to various cities so that people’s appetites can be satisfied,” said the sales manager. “They are really expensive here, sometimes more than 320RMB/500g, 10% of my salary!” said Li Lei.

Dazha Crabs are usually steamed or boiled for within 20 minutes before they come on the dinner table. They are often enjoyed with vinegar mixed with minced ginger to add flavor and get rid of the cold. People who are particular about how they eat crabs also need to have high-grade Shaoxing rice wine to warm their stomachs.

There is much work required to eat crabs. So much shell!Most people use both hands and teeth while eating Dazha Crabs. “The eating way is not graceful or elegant,” said Huck. “However, some professionals of eating crabs can use tools to take all the meat out of the crab without damaging a single bite and the crab can be restored to its original shape if the empty shells are pieced together!” said Han Mei, another Dazha crab lover.

1.What do we know about Dazha Crabs from Yangcheng Lake from the text?

A. They belong to seawater crabs.

B. You must use tools to eat them.

C. The best time for eating them lasts over three months.

D. Vinegar, ginger and rice wine can be enjoyed together with them.

2.The underlined word “exclusive” in Paragraph 4 probably means ___________.

A. expensive B. unique

C. entire D. similar

3.Which of the following is correct according to the passage?

A. The sales manager believes the living environment contributes nothing to the good taste of Dazha Crabs from Yangcheng Lake.

B. Li Lei has mixed feelings about Dazha Crabs from Yangcheng Lake.

C. Han Mei thinks little of some professionalsof eating crabs.

D. Huck supports the way that most people eat crabs.

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