题目内容

Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控)in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”

Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.

Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”

1.What do the classic rules mentioned in the text apply to?

A. News reports.

B. Research papers.

C .Private e-mails.

D. Daily conversations.

2.What can we infer about people like Debbie Downer?

A. They’re socially inactive.

B. They’re good at telling stories.

C. They’re inconsiderate of others.

D. They’re careful with their words.

3.Which tended to be the most e-mailed according to Dr. Berger’s research?

A. Sports new.

B. Science articles.

C. Personal accounts.

D. Financial reviews.

4.What can be a suitable title for the text?

A. Sad Stories Travel Far and Wide

B. Online News Attracts More People

C. Reading Habits Change with the Times

D. Good News Beats Bad on Social Networks

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阅读下面的短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。

As soon as I saw the cat in our yard, I knew he was a stray (流浪儿). He looked ________—a wounded warrior with a badly scarred body.

I started putting out food for him each day, but he wouldn’t come near me if other people were ________. Winter came, and he still wouldn’t ________ us. Then, one day, a car hit him so we took him to the vet’s.

After a week, we were eager to bring him home to ________ our family. But when we went to take the cat home, the vet told us we should put him to ________ immediately because the cat was so fierce and mean that he would ________ become tame, let alone a pet.

But I have always had ________ in love’s power to ________ even the wildest beasts. I told the vet, “I want to take him home.” We ________ him Paws.

Three days went by, and we only knew Paws was ________ the bed because when we walked past it we heard deep growling.

I wanted to somehow let him know he was ________ and loved. So I put on a hard hat and a pair of welding gloves. I ________ under the bed toward Paws, with my face to the ________ and only the top of my head facing him. I ________ out to stroke (抚摩) him gently over and over again.

He growled and tried to ________ and bite me. It was scary—but I knew he couldn’t ________ me, so I just kept going. Slowly, he began to ________. Then I slid out from under the bed and left the room.

Several hours later, I noticed a cat on the bed. It was Paws—all ________ on the pillows! I couldn’t believe it.

That dear cat became the ________ of our household. Although Paws finally died of cancer, his legacy(遗赠)—my ________ and firm belief in the power of love — lives on.

1.A. cuteB. strongC. fierceD. smart

2.A. aroundB. inC. outD. away

3.A. loveB. attackC. refuseD. trust

4.A. pleaseB. joinC. seeD. satisfy

5.A. deathB. sightC. observationD. sleep

6.A. simplyB. hardlyC. easilyD. gradually

7.A. senseB. interestC. faithD. feeling

8.A. comfortB. convinceC. protectD. tame

9.A. namedB. appointedC. acceptedD. made

10.A. onB. besideC. underD. inside

11.A. hopefulB. pitifulC. carefulD. safe

12.A. hidB. slidC. shelteredD. slept

13.A. bedB. skyC. floorD. feet

14.A. turnedB. pickedC. pulledD. reached

15.A. playB. scratchC. lickD. push

16.A. hurtB. botherC. avoidD. betray

17.A. get angryB. give upC. run awayD. calm down

18.A. stepped outB. stood out

C. stretched outD. stuck out

19.A. hopeB. loveC. supportD. comfort

20.A. normalB. nobleC. strangeD. continued

Is any economist so dull as to criticise Christmas? At first glance,the holiday season in western economies seems a treat for those concerned with such vagaries (奇想)as GDP growth.After all,everyone is spending;in America,retailers make 25% of their yearly sales and 60% of their profits between Thanksgiving and Christmas.Even so,economiwsts find something to worry about in the nature of the purchases being made.

Much of the holiday spending is on gifts for others.At the simplest level,giving gifts involves the giver thinking of something that the recipient would like-he tries to guess her preferences,as economists say-and then buying the gift and delivering it.Yet this guessing of preferences is not easy;indeed,it is often done badly.Every year,ties go unworn and books unread.And even if a gift is enjoyed,it may not be what the recipient would have bought if they had spent the money themselves.

Interested in this mismatch between wants and gifts,in 1993 Joel Waldfogel,then an economist at Yale University,sought to estimate the difference in dollar terms.In a research,he asked students two questions at the end of a holiday season:first,estimate the total amount paid (by the givers) for all the holiday gifts you received;second,apart from the sentimental value of the items,if you did not have them,how much would you be willing to pay to get them? His results were gloomy:on average,a gift was valued by the recipient well below the price paid by the giver.

In addition,recipients may not know their own preferences very well.Some of the best gifts,after all,are unexpected items that you would never have thought of buying,but which turn out to be especially well picked.And preference can change.So by giving a jazz CD,for example,the giver may be encouraging the recipient to enjoy something that was ignored before.This,a desire to build skills,is possibly the hope held by many parents who ignore their children's desires for video games and buy them books instead.

Finally,there are items that a recipient would like to receive but not purchase.If someone else buys them,however,they can be enjoyed guilt-free.This might explain the high volume of chocolate that changes over the holidays.Thus,the lesson for gift-givers is that you should try hard to guess the preference of each person on your list and then choose a gift that will have a high sentimental value.

1.The word “sentimental” in Paragraph 3 is close to “

A.intelligent B.emotional C.social D.practical

2.According to the text,which of the following statements is TRUE?

A.Price is nothing but the factor when you give gifts.

B.Chocolates will be blamed when people receive them as gifts.

C.The receivers often overestimate the values of gifts.

D.Wants do not always correspond to needs in gift-giving.

3.Which of the following statements can be inferred from the text?

A.The gift-giver tries to neglect the actual needs of the receiver.

B.The best gifts are well picked by the givers.

C.In gift-giving,guessing preference is often a failure,so it's the thought that counts.

D.You have to take money into consideration when giving a gift.

4.The text is most likely taken from a .

A.users' handbook B.medical journal

C.travel magazine D.consumer-related report

When we know somewhere well,we say we “know it like the back of our hand”. But new research has shown that we don’t actually know as much about our hands as we think we do.

Wider and shorter

Professor Matthew Longo at the University of London and his team did an experiment, covering the left hands of 100 people. Then they asked the people to point to where they thought their fingertips and knuckles (指关节) were. They made some quite big mistakes.

“People think their hand is wider than it actually is,” said Longo. The fingers also seem shorter than they are. This mistake gets worse as you go across the hand from the thumb to the little finger.

Sense of position

It is connected to our sense of position,” explained Longo. This is our ability to tell where different parts of our bodies are, even when we can’t see them. “It tells us whether a joint is straight, or not” he said. It also tells us whether we are going up or down in an elevator. All this information comes from signs from nerves in real time. It’s like our brain has maps — maps that show the size and shape of our body. “This experiment tried to find those maps,” said Longo.

Strength(强度) of feeling

But these maps make mistakes. These mistakes may be made because of how the brain understands different parts of the skin. “Our brains ‘see’ areas as larger where the skin feels touch strongly,” said Longo. Body parts don’t appear as their true size, but appear bigger or smaller depending on how strongly they feel touch. Our lips, for example, have more nerves than our nose. So brain “sees” lips on its map of the body as being bigger than our nose. The same thing happens for other parts of the body that have lots of nerves.

Longo believes that more research in this area may help us to understand eating problem better, because people suffering from these problems may not know their bodies properly.

1.Which of following statement is TRUE about the experiment according to the article?

A. People think their body parts are larger than they actually are.

B. People made more mistakes about their little fingers length than their thumbs’ length.

C. People’s fingers are actually shorter than they think.

D. People were asked to draw their hands from memory

2.What does the underlined “it” in Paragraph 4 refer to?

A. The new experiment. B. The location information.

C. The mistake people made. D. The sizes of fingers and hands.

3.We can learn from the article that ________.

A. the maps of people’s bodies form before they are born

B. the maps of our body are based on information from nerves

C. our sense of position tells how different parts of the body work

D. how we feel about our body shape is only decided by our sense of position

4.We can infer from the article that ________.

A. the hand feels touch more strongly than fingers do

B. our lips have a weaker sense of touch than our nose

C. there are more nerves in the finger than in the hand

D. our sense of position should not be trusted because it is too often incorrect

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