题目内容
【题目】Recently, online hike-sharing has become the new favorite in China. In major cities, bikes in, yellow, orange, blue, white and green, can be seen almost everywhere on the street. It seems that these bikes appeared suddenly, adding a new beautiful scenery to Chinese cities.
Both the market and the public welcome online bike-sharing, but is it really a promising business? Well, it depends. After all, online bike-sharing platforms can never get away with huge operating cost and uncertain government policy.
Some theorists might say that online bike-sharing platforms can earn a fortune simply through deposit. Since users will always need to rent bikes, their deposit will always be kept to online bike-sharing platforms.
However,although online bike-sharing platforms may be able to use the deposit for other purposes at the primary stage, they will have to set up a special account, so that the deposit shall be used specially for its designated (指定的) purpose. As the market gets increasingly mature, they will have to do so whether to be responsible for users or in consideration of possible government regulations.
Now that online hike-sharing platforms can,t make profit through deposit,how can they become profitable as fiercer market unfolds? Although Hu Weiwei, CEO of Mobike, stated in an article that she would take Mobike as charitable(慈善的) project if she failed, running a startup is absolutely different from managing a charity organization. After all , she has to pay back investors’ billions of investment(投资).
To make profit, online bike-sharing platforms might have toincrease rent fee for each trip, just as Didi did
From this aspect, it might be a really good business. If we consider full screen ads fee, recommendation fee for business owners, etc. , its annual income might reach at least RMB 15 billion. If we consider the huge operation cost, including bike repairs,bikes’ service life and labor cost, there might not be much net profit left. After all, offline operation cost has always been an unbearable burden for such internet plus mode-based startups.
【1】How does the author feel about the future of online bike-sharing platforms?
A. Optimistic. B. Doubtful.
C. Hopeful. D. Secure.
【2】How do some theorists think online bike-sharing platforms can make money?
A. Through advertisements. B. Through services.
C. Through deposit. D. Through investment.
【3】How should deposit be dealt with when the market is mature according to the author?
A. Used for other purposes. B. Kept in a special account.
C. Used for charity. D. Left aside to the users.
【4】What does the underlined word “unfolds” mean in the passage?
A. Shrinks. B. Spreads. C. Shows. D. Develops.
【答案】
【1】B
【2】C
【3】B
【4】D
【解析】该篇阅读为一篇说明文题材的的文章,文章主要讲述了时下中国较为流行的一种交通出行方式——共享单车。文章的第一部分主要介绍了共享单车给人们生活带来的便利,以及其广阔的市场前景,紧接着文章介绍了共享单车的运营方式以及盈利模式,在下面的部分当中文章又介绍了共享单车所存在的优势和劣势,并且分析了当前共享单车发展的现状。
【1】观点态度题,根据本题题目“ How does the author feel about the future of online bike-sharing platforms?”对于共享单车这一平台的未来,作者有怎样的感觉?分析该题选项A optimistic 乐观的 B doubtful 表示怀疑的 C hopeful 充满希望的 D secure 坚定的 通过该题题目的内容可以将答案定位到文章的第二段“Well, it depends. After all, online bike-sharing platforms can never get away with huge operating cost and uncertain government policy.”从uncertain这一词可以看出共享单车的未来存在着很多的不确定性,故该题选择D项doubtful表示怀疑的。
【2】细节理解题,根据该题题目“理论家们是怎样认为共享单车这一平台有利可图?”因而我们可以将答案定位到文章第三段的Some theorists might say that online bike-sharing platforms can earn a fortune simply through deposit.所以我们可以得出选择C项。
【3】细节理解题,本题意为“当市场成熟之时,共享单车平台会如何处理这些储蓄呢?”根据题目我们可以将答案定位到文章的第四段“However,although online bike-sharing platforms may be able to use the deposit for other purposes at the primary stage, they will have to set up a special account, so that the deposit shall be used specially for its designated (指定的) purpose. ”故该题选择B项。
【4】词义推理题,“unfold”开展, shrink缩水, spread传播,develop 发展,文章中“how can they become profitable as fiercer market unfolds?”该句意为随着市场发展的日益激烈,他们该如何做才可以有利可图?结合该句话的意思可以判断出该题当选择develop 发展 最符合题意,故选D项。