题目内容

【题目】It is difficult to remember and write Chinese traditional characters,   they are a great part of Chinese culture. We should keep them.

A.butB.andC.orD.until

【答案】A

【解析】

考查连词辨析。句意:识记和写中国传统的繁体字是困难的,但是它们是中国文化很重要的一部分。我们应该把它们保存下来。A. but但是,表示转折;B. and和,表示并列; C. or或者,表示选择;D. until直到……为止,表示时间。“很难记和写中国传统的繁体字”和“它们是中国文化很重要的一部分”之间是转折关系。故选A

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【题目】Grammar and Vocabulary

Universities Show “ Red Card” to English Majors

An increasing number of Chinese universities are showing English the “red card” and sending it off the academic playing field. Just last month, five more universities announced that they would no longer offer English as a major, 1 CET-4 (大学英语四级考试) will still be required for graduation.

At first sight, it may appear that these universities are downgrading the importance of learning English. In actual fact, they are responding to the economic reality 2English majors do not have good job prospects after graduation. And the same holds true for graduates in other Arts majors.

According to MyCOS, the Beijing-based education research group, English graduates, along with those in history, literature and law, have 3(low) starting salaries and lowest employment rate. Engineering, economics and science graduates have better job prospects and make twice as much money, with IT graduates 4 (make) the most.

In 5 1980s, the Chinese government made the study of English a priority as part of its reform and opening-up policy. English majors were in high demand in business and in government because people with good English-language skills were so rare. Today, about 350 million Chinese have studied, or are studying, English. Ten million of them 6 (consider) functionally bilingual. So, when an employer looks at a graduate’s résumé , it is assumed that he or she has good English skills.

However, for those of you who truly love English, you should not be discouraged. The demand for English teachers is still high at all levels of education, 7in public schools and in private institutions.

Zhang Lu is probably familiar to most of you as the elegant young woman 8 (see) standing or sitting slightly behind top government officials when they meet leaders from English-speaking countries. Zhang is a translator. In 2015, she made 54 overseas trips accompanying various leaders such as Li Keqiang. Over the years, she has been the official Chinese/English translator 9major international conferences.

Zhang studied English and law at university. She 10(plan) to be a teacher, but her skills attracted the attention of the Ministry of Foreign Affairs . They offered her a job in the diplomatic service . It is not the career she had planned, but her abilities enabled her to grasp the opportunity.

So, if English is really your passion, let Zhang be your model and just choose a university that has not shown it the “red card.”

【题目】阅读下面短文,在空白处填入1个适当的单词或括号内单词的正确形式。

Honeybee populations in the United States 1 (decrease) dramatically over the decades. And a new study suggests that a certain kind of pesticide could be making things 2 (bad).

The number of honeybees hasn’t changed much over the past few years, but the overall picture doesn’t look good for an insect that plays 3 important role in our food supply. Scientists don’t know for sure 4 this is happening. Pesticides and parasites (寄生虫) are the most suspected reasons, and a study recently published in the scientific journal. One suggests that neonicotinolds (烟碱类农药) ,types of pesticides that 5 (use) around the world, are incredibly poisonous to honeybees and other insects. Part of the reason for that is because these pesticides appear 6 (stick) around in the environment and stay dangerous for longer periods of time.

Though they’re deadly to insects, neonicotinolds are not considered dangerous to humans. An ongoing challenge 7 farmers is finding ways to keep other insects away while still 8 (protect ) bees. Pesticides may not discriminate between the insects they kill, though neonicotinolds maker says the chemical’s risk to bees is lower when it’s used properly. The U. S. Department of Agriculture says it’s 9 (likely) that there’s one magic 10 (solve) to the problem, but there are a number of organizations trying to help honeybees.

【题目】请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。

Electronic marketing is a form of product promotion and customer relation establishment conducted with the use of electronic media. With the development of technology, a new era in marketing has been created. Marketers have been quick to jump on subsequent (后来的) technological developments from radio to the Internet. Companies may market specially via electronic media or use a mixture of marketing media in order to reach a broad target audience. Marketing has a number of goals, including familiarizing people with companies and products, encouraging consumers to adopt specific products, and promoting a positive public opinion about a company, product, or service.

Electronic marketing is free to change its methods according to different circumstances. It allows companies to create targeted campaigns with broad reach. This form of marketing can also be very cost effective, making it possible for companies to reach lots of consumers at a small amount of the cost for other types of advertising.

In addition to media like television, radio, and the Internet, electronic marketers can use media such as phones for conveying advertisements. Talking ads mounted on bus stations and other public installations are another example. Electronic kiosks in locations like malls can also be used for marketing purposes. Marketers can create video brochures, insert ads in front of feature films, and find a number of other ways to reach the audience via electronic means.

Internet marketing in particular is rich ground for marketers. This form of electronic marketing can be generic (通用的), as in the case of banner ads placed on websites. It can also be remarkably specific, tailored to Internet use habits with the goal of reaching out to specific consumers. Marketers can serve different kinds of ads customize email marketing campaigns, and use other techniques to reach potential consumers on the Internet.

Some advertising firms specialize in electronic marketing services. They can help their customers organize effective campaigns and may also be involved in the carrying out of marketing campaigns. These firms keep up with the latest trends in marketing so that they can stay ahead with advertisements that will appeal and attract.

Companies must use electronic marketing with care. Some consumers may find such marketing upsetting, forcing companies to find creative ways to advertise that will arouse their interest instead of irritating them. It is also necessary to think about how advertising fits in with a company image and the ideals that a company wants to project. A company that prides itself on discretion(谨慎), for example, would probably not want to deliver an interruptive email marketing campaign based on browsing habits.

Passage Outline

Supporting details

Introduction

Electronic marketing is to 1products and establish customer relations by using electronic media.

As technology develops, marketers have 2 their focus of technological developments from radio to the Internet.

Features of electronic marketing

Electronic marketing is 3 and it allows companies to make targeted campaigns in a wide range.

It is 4 to use electronic marketing than to use other types of advertising.

5 of electronic marketing

Many kinds of advertisements can be used to help marketers 6 marketing purposes.

7 on specific Internet use habits, marketers can reach specific potential consumers on the Internet.

Some advertising firms can help customers 8 and carry out marketing campaigns.

These firms follow the latest trends in marketing so that they can take a 9 position in the industry.

Conclusions

Some consumers may prefer creative ways of advertising that won't irritate them.

It is also necessary to consider how advertising 10 the image of a company and its ideals.

【题目】阅读下面短文,在空白处填入1个适当的单词或括号内单词的正确形式。

There are several names for Britain: Britain, Great Britain, the United Kingdom, and the UK. The official name is the United Kingdom of Great Britain and Northern Ireland: 1 large number of people call the country “England”, but this is not correct. England is only one part of the UK. However, it is the 2 (large) part in the UK. There are four “countries” in the UK—England, Scotland, Wales 3 Northern Ireland. 4 (be) an independent country, the Republic of Ireland (or Eire) isn’t part of the. UK.

London is the capital of the UK, as well as England, but all the other countries have their own smaller capital 5 (city), too.

Until 1603, Scotland and England were separate countries with their own monarchs (国王) and parliaments (国会). In that year, however, the English queen, Elizabeth I, 6 (die). She had no children, so James , the King of Scotland, became King James I of England. In 1999, Scotland got its own parliament again, 7 can make laws about some things.

The English king, Edward I, conquered Wales in the 13th century. Many people in Wales, 8 (special) in the north, speak Welsh as their first language and all children must learn Welsh at school. In some schools other subjects 9 (teach) in Welsh, too.

Elizabeth. ’s armies conquered Ireland in the 16th century and it later became part of the United Kingdom. There were a lot of problems in Ireland in the 19th century and thousands of people moved to the USA. In the 1920s, the south achieved 10 (independent), but Northern Ireland is still part of the UK.

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