题目内容

It's an either-or situation—we can buy a new car this year or we can go on holiday but we can't do _______．

A．othersB．either

C．anotherD．both

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--How can I make progress in my study， Sir？

--_______ an effective learner， you should find some good approaches．

A． Being B． Having been

C． To have been D． To be

The present media have changed our daily communication. The messages ______ most of us rely are briefer than they once were.

A. to which B. on which

C. from that D. in what

One day, I was studying at home . Suddenly, there was a loud noise. I went out of my house to see what had happened .

What I saw made me scared. A building in my neighborhood was on fire. Some people were using water to put out the fire; others were rushing towards the building to help put out the fire. The building had three floors. The fire started on the first floor. Soon, it spread (扩散) to the second floor. There were some people on the second floor at that time. Their lives were in danger. A few people jumped out of the window. Luckily, they only got small injuries. Those who were still on the second floor were just crying for help. The people outside didn’t know how to help the people inside to get out.

Firefighters (消防人员) arrived at last. They fought the fire bravely. Water pipes (管子) were used and a ladder was put near the second-floor window. Then the people inside were taken out by the firefighters. They were seriously injured and were taken to the hospital at once.

Thanks to the firefighters, the people inside were saved and the fire was put out in the end, but many things, such as desk, pictures and clothes, were damaged.

1.___________was on fire.

A. The author’s room

B. A ladder

C. A building in the author’s neighborhood

D. Only the second floor of the building

2._____________put out the fire in the end.

A. The firefighters and the people inside the building

B. The people on the second floor

C. The people in the street

D. The firefighters

3.The people who jumped out of the window_____________.

A. were seriously injured

B. died

C. were taken to the hospital

D. got small injuries

4.How did the people who didn’t jump out of the window get out of the building?

A. They were taken out by the firefighters.

B. They climbed down a ladder by themselves.

C. They walked out of the building after the fire was put out.

D. They were taken out by doctors

Given that many people's moods (情结) are regulated by the chemical action of chocolate, it was probably only a matter of time before somebody made the chocolate shop similar to a drugstore of Chinese medicine．Looking like a setting from the film Charlie & the Chocolate Factory, Singapore's Chocolate Research Facility (CRF) has over 100 varieties of chocolates．Its founder is Chris Lee who grew up at his parents’ corner store with one hand almost always in the jar of sweets．

If the CRF seems to be a smart idea, that's because Lee is not merely a seasoned salesperson but also head of a marketing department that has business relations with big names such as Levi's and Sony．That idea surely results in the imagination at work when it comes to making different flavored (味道) chocolates．

The CRF’s produce is "green", made within the country and divided into 10 lines, with the Alcohol Series being the most popular．The Exotic Series—with Sichuan pepper, red bean (豆) , cheese and other flavors—also does well and is fun to taste．And for chocolate snobs, who think that they have a better knowledge of chocolate than others, the Connoisseur Series uses cocoa beans from Togo, Cuba, Venezuela, and Ghana, among others．

1.What is good about chocolate?

A．It serves as a suitable gift．

B．It works as an effective medicine．

C．It helps improve the state of mind．

D．It strengthens business relations．

2.Why is Chris Lee able to develop his idea of the CRF?

A．He knows the importance of research．

B．He learns from shops of similar types．

C．He has the support of many big names．

D．He has a lot of marketing experience．

3.Which line of the CRF produce sells best?

A．The Connoisseur Series．

B．The Exotic Series．

C．The Alcohol Series．

D．The Sichuan Series．

4.The words "chocolate snobs" in Paragraph 3 probably refer to people who _______．

A．are particular about chocolate

B．know little about cocoa beans

C．look down upon others

D．like to try new flavors

It may not be a great suggestion．But before _______ is put forward, we’ll make do with it．

A．a good oneB．a better one

C．the best oneD．a best one

Would you like to _______ with us to the film tonight?

A．come alongB．come off

C．come acrossD．come through

Conventional wisdom is a major barrier to innovation（创新）that threatens the survival of companies everywhere. It’s based on the assumption that old ideas will always work, so they shouldn’t be challenged. While this may be a valid assumption in situations that don’t change, it’s unlikely to hold true in a changing situation. In today’s rapid changing global environment, old methods often don’t work, and stubbornly using them can lead to major problems.

Most people seem to agree with conventional wisdom because it gives one a false sense of security. If everyone else believes it, then it must be tree. Individuals who use conventional wisdom are certain that they are right, and being fight is good. They want to continue using old ideas rather than take risks with changes that might not work. In 1977, Ken Olsen, co-founder and CEO of Digital Equipment Corporation（DEC）, stated “There is no reason for any individual to have a computer in his home.” Despite being a dominant leader in the computer industry, DEC no longer exists.

People seem to forget that since innovation is a change, there can be no innovation without change. Unfortunately, conventional wisdom prevents leaders, followers and companies from changing and therefore innovating. If companies don’t innovate, but their competitors do, the future is likely to be problematic（成问题的）. Breaking from conventional wisdom has led to many of the most innovative companies and products in history across many industries, so it has a powerful effect on business success.

Ted Turner（founder of CNN） knew little, if anything, about the news business, but he knew it was inconvenient to watch news only at the dinner hour, as was common before CNN. Turner’s solution was to create a cable （有线的）channel devoted to news 24 hours a day. The news establishment reflected conventional wisdom at the time, and predicted his idea would fail because no one wanted to watch the news all day. However, it doesn’t take a rocket scientist to understand that viewers don’t have to watch the news all day for the CNN to work. Viewers just have to watch when they want to get information. Due to conventional thinking, the critics failed to recognize the opportunity that was clear to Ted. They assumed that only what was familiar to them could work in the future.

Conventional wisdom prevents creativity, flexibility and risk-taking, so unconventional leaders enthusiastically break from it. To survive, boom and maintain competitive advantage, companies must be flexible when reacting to change.

1.DEC has disappeared probably because ________.

A. the CEO stuck to the conventional ideas

B. the consumers didn’t like its products

C. the leaders lacked the sense of security

D. the employees took many risks with changes

2.The founding of CNN is used as an example to prove ________.

A. missing opportunities could lead to failure

B. watching news at the dinner hour is convenient

C. changing could contribute to business success

D. conventional wisdom influences business success

3.What does the underlined part probably mean?

A. Rocket scientists can ensure the CNN works properly.

B. It’s easy to know people needn’t watch the news all the time.

C. It’s necessary to understand when people watch the news.

D. Most of the viewers don’t like to watch the news at work.

4.The passage is mainly written to tell us that ________.

A. old methods are changing with time

B. opportunities lead to business success

C. successful companies need wise leaders

D. conventional wisdom limits innovation

单词拼写： 根据下列句子及所给汉语，在右边横线上写出所缺单词的正确形式

1._________(祝贺) to you on winning the prize. __________

2. We were ______(见证) the most important scientific development of the century. __________

3.Fresh air is __________(有益) to one’s health. __________

4.Her time is fully _______(占用) with her three children. __________

5.The baby was _______ (抛弃) by his parents. _________

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