Frank Woolworth was born in Rodman, New York, in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be a farmer. He took a short business course, and went to work as a salesman in a large city.
Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品) for as much as he could get. Frank put all these things on one table with a sign which said FIVE CENTS EACH. People fought and pushed to buy the things and the table was soon cleared.
Soon afterwards, Woolworth opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly from the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.
By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYS RIGHT.”
【小题1】 Frank took a short business course in order to _________.

A.get away from the farmB.learn something from a salesman
C.earn more money for his familyD.get enough to eat.
【小题2】 Frank sold the odds and ends quickly because _________.
A.he had put the goods on a table in a very nice way.
B.he cut down the price by half
C.he knew how to get people to buy his goods.
D.the sign he put on the table was well designed.
【小题3】 The price of the knives was cut down by half because ________.
A.the factory workers worked 24 hours a day.
B.knives were ordered in large quantities directly from the factory.
C.the knives were made in Germany, where labour was cheap.
D.the knives were produced in one factory.
【小题4】 ________ make Woolworth a world-famous man.
A.His business skills and his wealth
B.The low price of the goods he sold
C.His trip to Germany and his huge order of knives
D.His natural skill for showing things
【小题5】 The belief that “ The customer is always right” suggests that ________.
A.whenever there is a quarrel between the customer and shop assistant, the customers are always right.
B.If you want to succeed, the rule is the only way.
C.stores must always follow the customer’s orders if they want to make more money.
D.stores should do their best to meet the customer’s needs if they want to be successful.

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Affordable plans that I can understand一and no contract to sign (签订)! Unlike other cell phones,Jitterbug has plans that make sense. Why should I pay for minutes I'm never going to use? And if I do talk more than I plan, I won't find myself with no minutes like my friend who has a prepaid phone. Best of all, there is no contract to sign—so I'm not locked in for years at a time. The US-based customer service is second to none. And the phone gets service anywhere in the country.

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【小题1】 What made “I” finally think of getting a cell phone?
A.Being stuck by the highway.
B.Being urged by his grandkids.
C.Being persuaded by cell phone salespersons.
D.Being attracted by the friendly return policy.
【小题2】 On the monthly basis of 100 minutes, the Jitterbug weekly rate is about _______.
A.$3.75B.$4.99C.$14. 99D.$19.99
【小题3】 An advantage of Jitterbug mentioned in the passage is _______.
A.its discount price with a free gift
B.its reasonable rate plans without a contract
C.its good customer service all over the world
D.its “global-positioning” system with 911 access
【小题4】 The main purpose of the passage is to _______.
A.tell a customer's story of Jitterbug
B.provide two ways to order Jitterbug
C.give a brief introduction of Jitterbug
D.attract potential customers to Jitterbug

Frank Woolworth was born in Rodman, New York., in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city.

Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品 ) for as much as he could get. Frank put all these things on one table with a sign which said FIVE CENTS EACH. People fought and pushed to buy the things and the table was soon cleared.

Soon afterwards, Woolworth opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly form the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.

By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ THE CUSTOMER IS ALWAYS RIGHT.”

1.Frank took a short business course in order to ____________.

A.earn more money for his family

B.learn something from a salesman

C.get away from the farm

D.get enough to eat.

2.Frank sold the odds and ends quickly because _____________.

A.he knew how to get people to buy his goods.

B.he cut down the price by half

C.he had put the goods on a table in a very nice way.

D.the sign he put on the table was well designed.

3.The price of the knives was cut down by half because ______________.

A.the factory workers worked 24 hours a day.

B.knives were ordered in large quantities directly from the factory.

C.the knives were made in Germany, where labour (劳动力) was cheap.

D.the knives were produced in one factory.

4._____________ make Woolworth a world-famous man.

A.His business skills and his wealth.

B.The low price of the goods he sold.

C.His trip to Germany and his huge order of knives.

D.His natural skill for showing things.

5.The belief that: “The customer is always right” suggests that _______________.

A.whenever there is a quarrel between the customer and shop assistant, the customers are always right.

B.If you want to succeed, the rule is the only way.

C.stores must always follow the customer’s orders if they want to make more money.

D.stores should do their best to meet the customer’s needs if they want to be successful.

 

Frank Woolworth was born in Rodman, New York, in 1852. His family were very poor farmers, and there was never enough to eat. Frank did not want to be a farmer. He took a short business course, and went to work as a salesman in a large city.

   Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends(小商品)for as much as he could get. Frank put all these things on one table with a sign which said “FIVE CENTS EACH’. People fought and pushed to buy the things and the table was soon cleared.

    Soon afterwards, Woolworth opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly from the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.

    By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always ran his business according to strict rules, of which the most important was : ‘THE CUSTOMER IS ALWAYS RIGHT.”

1.Frank took a short business course in order to __________.

   A. earn more money for his family   B. learn something from a salesman

   C. get away from the farm          D. get enough to eat

2.Frank sold the odds and ends quickly because ________.

   A. he knew how to get people to buy his goods

   B. he cut down the price by half

   C. he had put the goods on a table in a very nice way

   D. the sign he put on the table was well designed

3.The price of the knives was cut down by half because _________.

   A. the factory workers worked 24 hours a day

   B. knives were ordered in large quantities directly from the factory

   C. the knives were made in German, where labour was cheap

   D. the knives were produced in one factory

4.__________  make Woolworth a world-famous man.

   A. His business skills and his wealth  

B. The low price of the goods he sold

   C. His trip to Germany and his huge order of knives

   D. His natural skill for showing things

5.The belief that “The customer is always right” suggests that __________.

   A. whenever there is a quarrel between the customer and shop assistant, the customers are always right.

   B. If you want to succeed, the rule is the only way

   C. stores must always follow the customer’s orders if they want to make more money

   D. stores should do their best to meet the customer’s needs if they want to be successful

 

A TAXI driver taught me a million dollar lesson in customer satisfaction and expectation. Inspiring speakers charge thousands of dollars to give his kind of training to corporate directors and staff.  It cost me only a $12 taxi ride.

I had flown into Dallas just for the purpose of calling on a client. Time was important and my plan included a quick turn – around trip from and back to the airport. A clean taxi pulled up.

The driver rushed to open the passenger door for me and made sure I was comfortably seated before he closed the door. As be got in the driver’s seat, he mentioned that the neatly folded Wall Street Journal next to me for my use. He then showed me several tapes and asked me what type of music I would enjoy.

Well! I looked around for a “Candid Camera!” Wouldn’t you? I could not believe the service I was receiving! I took the opportunity to say, “Obviously you take great pride in you work. You must have a story to tell.”

“You bet,” he replied, “I used to be in Corporate America. But I got tired of thinking my best would never be good enough. I decided to find my right position in life, somewhere I could feel proud of being the best I could be.

I knew I would never be a rocket scientist, but I love driving cars, being of service and feeling like I have done a full day’s work and done it well. I evaluated my personal property and, I became a taxi driver!

One thing I know for sure, to be good in my business I jus have to meet the expectations of my passengers. But, to be GREAT in my business, I have to EXEED the customer’s expectations! I like the sound of being ‘great’ better than just being ‘average’. ”

Did I tip him big time? You bet!

 The taxi driver taught me a great life lesson: Go an extra mile when providing any service to others. And there is no good or bad job you can make any job good.

1.What lesson did the author learn from the taxi driver?

    A.How to make the best use of time.

    B.How to do better in the service business.

    C.How to turn an interest into your career.

    D.How to become a motivational speaker.

2.Why did the author look around for a “Candid Camera”?

    A.Because he was afraid he would be photographed in the cab.

    B.Because he was worried what the driver could be up to.

    C.Because he was amazed by the way the driver was treating him.

    D.Because he wasn’t interested in the tapes offered by the driver

3.It can be inferred from the story that          .

    A.the taxi driver couldn’t accept just being average

    B.the author was anxious to get back to meet a client

    C.when the author waited for a taxi at the airport, he was not in a rush

    D.the taxi driver loved to play his favorite music during rides

4.According to the story, the taxi driver        .

    A.was dissatisfied wit his present job

    B.was once often rewarded for being a model worker

    C.enjoyed offering his customers more than they expected

    D.was forced to become a taxi driver to support his family

 

 

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