题目内容
Travelers to new cities are often told to start their trip with a bus tour. It is said that they can then get a full view of the places that 36 them. Nonsense! What you see from the 37 of a moving bus is 38 and completely removed from the real sights, sounds, and 39 outside. Be adventurous! The best 40 to experience any place is on foot and with absolutely no travel plan. 41 go wherever your feet and your interests 42 you. You finally will get to the 43 sites as you are on the bus tour―the museums, the monuments, the city hall --- but you will have seen much more. You will have 44 the present life of the city.
“But what if I get lost?” people might ask. No one ever gets 45 lost in a major city.
At first, you can find your way back to a(n) 46 location. If it 47 you to be “lost”, just find a taxi and go back to where you started. However, 48 things can happen if you get lost. You can 49 at a sidewalk café to sit and relax. You can ask the local people at the next table about the directions. And 50 they don’t speak your language, your trip becomes more memorable because of the 51 . Here are a few more ways to get most out of your travel.
Know before you do. 52 a few hours before your trip learning about the history and culture of your destination. This will help you understand what you’re seeing.
Move around like a local. Use the subways and buses of the city you’re 53 . You’ll not only save money, but you’ll also learn how people really live.
Check the bulletin boards (布告牌). Sometimes you can find advertisements for free concerts and 54 fun activities on bulletin boards around universities.
So next time you see a poster advertising an introductory 55 tour, save your money. Instead, wander on your own. I promise you a time you’ll remember with great pleasure.
36. A. remembered | B. disappointed | C. interested | D. reminded |
37. A. inside | B. front | C. back | D. center |
38. A. invisible | B. untrue | C. unreal | D. uncommon |
39. A. views | B. cities | C. beauties | D. smells |
40. A. suggestion | B. way | C. thought | D. tip |
41. A. Simply | B. Particularly | C. Generally | D. Especially |
42. A. lead | B. move | C. tell | D. help |
43. A. different | B. mistaken | C. correct | D. same |
44. A. left | B. felt | C. lived | D. lost |
45. A. terribly | B. possibly | C. hopelessly | D. finally |
46. A. unknown | B. well-known | C. strange | D. beautiful |
47. A. frightens | B. supposes | C. delights | D. surprises |
48. A. worst | B. hardest | C. nicest | D. happiest |
49. A. reach | B. get | C. arrive | D. stop |
50. A. in case | B. as a result | C. in fact | D. even if |
51. A. experience | B. conversation | C. talk | D. coffee |
52. A. Take | B. Spend | C. Pay | D. Use |
53. A. seeing | B. visiting | C. going | D. walking |
54. A. the other | B. another | C. others | D. other |
55. A. plane | B. car | C. bus | D. train |
36. C 37. A 38. C 39. D 40. B 41. A 42. A 43. D 44. B 45. C
46. B 47. A 48. C 49. D 50. D 51. A 52. B 53. B 54. D 55. C
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
1.Television sport programs on weekend afternoons .
A.result in more sport event |
B.get more viewers to play sports |
C.make more people interested in television |
D.bring more money to the television networks |
2.Why would weekend afternoons become dead time without sport programs?
A.Because there would be few viewers |
B.Because the advertisers would be off work |
C.Because television programs would go slowly |
D.Because viewers would pay less for watching television |
3.In many families, men make decision on .
A.holiday |
B.sports viewing |
C.television shopping |
D.expensive purchases |
4.The ratings are not important for golf and tennis programs because .
A.their advertisers are carmakers |
B.their viewers are attracted by sports |
C.their advertisers target at rich people |
D.their viewers can afford expensive cars |
5.What is the passage mainly about?
A.Television viewers are determined by male viewers |
B.Rich viewers contribute most to television companies |
C.Sports are gaining importance in advertising on television |
D.Commercial advertisers are the major sponsors of sport event |