题目内容

Having a website is not enough today.In fact, for a website to be indexed by Google, it may take about a month. Even after this, it's not likely that it will appear on such engine rankings when a search is made. This is because there are millions of web pages that can be accessed at any given moment. Thus, they need to advertise website is more important than having a website.

Online advertising methods are very different from traditional ones. One of the methods to advertise website companies is use of banner ads. Companies use flash ads or banner ads placed in strategic locations around the web. However, the most common way of advertising today is the use of link?building. Usually, Google and Yahoo will index web pages based on their popularity. Therefore, advertising website campaigns should be targeted towards ensuring your website has relevant links that are both outbound and inbound. Inbound links link back to you while outbound links come from your website to other relevant sites.

Usually, link?building in any of your advertising website campaigns will have some measure of success. If you link to other relevant websites, they will more likely be willing to link back to you. Paid links can help if you have some extra cash to spare. Pay?per?click campaigns also go a long way in advertising website campaigns. Search engines like Google and Yahoo provide pay?per?click services based on the keyword used. Thus, ensure that you do careful research on keyword relevance before starting a pay?per?click campaign.

Good web design also plays an important role in not only attracting new clients but also maintaining them. Take time to design the website, your links, icons and look of the website. This will go a long way in your advertising website campaign. Traffic generation takes time and effort, but it is time and effort well spent.

1.It is hard for a website to be indexed by Google and Yahoo mainly because it ________.

A. doesn't work properly

B. doesn't pay for the link to it

C. doesn't have the proper keywords

D. doesn't stand out among others

2.What can we learn about link?building according to the text?

A. It mainly refers to those inbound links.

B. Pay?per?click services are only provided by Google and Yahoo.

C. General keywords play an important role in the process.

D. Paid links are not advised to use by those new websites.

3.Before starting a pay?per?click campaign, people should ________.

A. find the relevant keywords correctly

B. design their web pages creatively

C. find proper search engine like Google

D. pay Google and Yahoo in advance

4.The text is for those who want to ________.

A. design their websites better

B. develop their websites eagerly

C. advertise on Google and Yahoo

D. win advertising website campaigns

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James Bender, in his book How to Talk Well tells the story of a farmer who grew award?winning corn.Each year he won a blue ribbon.One year a newspaper reporter interviewed him and learned something interesting about how he grew it.

The reporter discovered that the farmer shared his seed corn with his neighbors.“How can you afford to share your best seed corn with your neighbors when they are entering corn in competition with yours each year?” The reporter asked.“Why,” said the farmer, “didn't you know? The wind picks up pollen(花粉) from the ripening corn and carries it from field to field.If my neighbors grow bad corn, cross?pollination(异花受粉) will slowly reduce the quality of my corn.If I am to grow good corn, I must help my neighbors grow good corn.”

He is very much aware of the connectedness of life.His corn cannot improve unless his neighbors' corn also improves.The lesson for each of us is this: If we are to grow good corn, we must help our neighbors grow good corn.

【写作内容】

1.突出:人与人之间本应和睦相处、互帮互助、共同进步;

2.以约30个词概括短文的要点;

3.以约120词发表你的看法,谈谈你的认识。

【写作要求】

1.作文中可以使用实例来支持你的论点,也可以参照阅读材料的内容论述,但不得直接引用原文中的句子;

2.作文中不能出现真实姓名和学校名称。

【评分标准】

概括准确,语言规范,内容合适,篇章连贯。

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