[题目]美国著名推销员乔·吉拉德在商战中总结出了“250定律 .即每一位顾客身后大体有250名亲朋好友.如果你赢得了一位顾客的好感.就意味着赢得了250个人的好感,反之.如果你得罪了一名顾客.也就意味着得罪了250名顾客.这一定律启示企业要①满足消费者的一切需求.生产适销对路的产品 ②依靠提升产品服务质量.形成自身的竞争优势③要提高企业的管理水平.为题目和参考答案——青夏教育精英家教网—

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【题目】美国著名推销员乔·吉拉德在商战中总结出了“250定律”，即每一位顾客身后大体有250名亲朋好友，如果你赢得了一位顾客的好感，就意味着赢得了250个人的好感；反之，如果你得罪了一名顾客，也就意味着得罪了250名顾客。这一定律启示企业要

①满足消费者的一切需求，生产适销对路的产品

②依靠提升产品服务质量，形成自身的竞争优势

③要提高企业的管理水平，为社会创造更多财富

④始终坚持诚实守法经营，兼顾经济和社会效益

A．①② B．①③ C．②④ D．③④

【答案】C

【解析】材料信息揭示了企业诚信经营，处理好经济效益和社会效益的关系，通过良好的形象和信誉获得消费者的青睐，而良好的形象和信誉最终是依靠产品和服务的质量体现出来的，由此可见，②④符合题意。①“满足消费者一切需求”表述不科学，排除。材料反映的是企业形象和信誉的重要性，③与题意无关。

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