Packaging is an important form of advertising．A package can sometimes motivate someone to buy a product．For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character．The child is more interested in the picture than in breakfast food．Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them．

       Some packages suggest that a buyer will get something for nothing．Food products sold in reusable containers are examples of this．Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free．However, the cost of the container is added to the cost of the product．The size of a package also motivates a buyer．Maybe the package had “Economy Size” or “Family Size” printed on it．This suggests that the larger size has the most product for the least money．But that is not always true．To find it out, a buyer has to know how the product is sold and the price of the basic unit．

       The information on the package should provide some answers．But the important thing for any buyer to remember is that a package is often an advertisement．The words and pictures do not tell the whole story．Only the product inside can do that．

From the passage we know the buyer pays more attention to __________．

       A．the size of a container

       B．a container with attractive picture

       C．a well-designed container

       D．a plain container with low cost

What suggestion does the author give in the passage?

       A．It’s not good to buy the product which is sold in a glass or dish．

       B．The quality of a container has nothing to do with the quality of the product．

       C．The best choice for a buyer is to buy a product in a plain package．

       D．A buyer should buy what he needs most rather than a well-designed package．

What is the best title for the passage?

       A．How to Package a Product．

       B．How to Make an Advertisement．

       C．How to Sell Product．

       D．How to Treat the Package Wisely．

Packaging is an important form of advertising．A package can sometimes motivate someone to buy a product．For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character．The child is more interested in the picture than in breakfast food．Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them．
Some packages suggest that a buyer will get something for nothing．Food products sold in reusable containers are examples of this．Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free．However, the cost of the container is added to the cost of the product．The size of a package also motivates a buyer．Maybe the package had “Economy Size” or “Family Size” printed on it．This suggests that the larger size has the most product for the least money．But that is not always true．To find it out, a buyer has to know how the product is sold and the price of the basic unit．
The information on the package should provide some answers．But the important thing for any buyer to remember is that a package is often an advertisement．The words and pictures do not tell the whole story．Only the product inside can do that．
【小题1】From the passage we know the buyer pays more attention to __________．

阅读理解

阅读下面短文，从A、B、C、D四个选项中选出最佳答案。

　　Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a small child might ask for a breakfast food contained in a box with a picture of a TV character, The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products－or to ask their parents to buy for them.

　　Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe, the container is free. However, the cost of the container is added to the cost of the product.

　　The size of a package also motivates a buyer. Maybe the package has “Economy Size” or “Family Size” printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.

　　The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

1．“A buyer will get something for nothing” in paragraph 2 most probably means that ________.

[　　]

A．a buyer will riot get what he pays for

B．a buyer will get more than what he pays for

C．a buyer will get something useful free of charge

D．a buyer will get more but pay less

2．From the passage we know the buyer pays more attention to ________.

[　　]

A．the size of a container

B．a container with attractive picture

C．a well-designed container

D．a plain container with low cost

3．What suggestion does the author give in the passage?

[　　]

A．It's not good to buy the product which is sold in a glass or dish.

B．The quality of a container has nothing to do with the quality of the product.

C．The best choice far a buyer is to buy a product in a plain package.

D．A buyer should buy what he needs most rather than a well-designed package.

4．Which of the following sentences is NOT true according to the passage?

[　　]

A．In fact glasses or dishes used for packaging do not cost money at all.

B．“Family Size” printed on the package means that it is rather economic.

C．To a child, even to an adult, the form is far more important than the content.

D．Words and pictures written on the package are thought to be an advertisement.

5．What is the best title for the passage?

[　　]

A．How to Package a Product.

B．How to Make an Advertisement.

C．How to Sell Product.

D．How to Attract More Buyers.

There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try．How? Packaging is the silent but persuading salesman.

They are on the shelves, and each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer, so that he is buying not only a product but also his belief in life．Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package．Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers' feeling for packaging, noticed.

Colors are one of the best tools in packaging．Studies of eye movements have shown that colors draw human attention quickly．Take V8 for example．For many years, the bright color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body．And the word “green” today can keep food prices going up.

Shapes are another attraction．Circles often suggest happiness and peacefulness, because these shapes are pleasing to both eye and the heart．That's why the round yellow M signs of McDonald's are inviting to both young and old.

This new consumer response to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

1．According to the passage, ________ seems to be able to persuade a consumer to buy the product.

       A．the belief in the product

       B．the quality of the product

       C．the salesman in the supermarket

       D．the pleasing color of the package

2．What does the underlined sentence in Para 2 mean?

       A．Many good products are of bad package.

       B．Package has great influence on the product.

       C．Product and Package are of the same thing.

       D．Package is more important than the product itself.

3．If a package or a product is round in shape, it can ________.

       A．make people feel relaxed

       B．bring excitement to the consumers

       C．produce a happy and peaceful feeling

       D．catch the eye movement of the consumers

4．What is the best title of the passage?

       A．Package and Product.

       B．Consumer Response.

       C．Colors and Shapes.

       D．The Inner Self of the Consumer.

There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?  

There on the shelves，each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.

Shapes are another attraction．Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.www.7caiedu.cn

This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.

1.According to the passage, ______ seems to be able to persuade a consumer to buy the  product.

2.It can be inferred(推测)from the passage that V8 is a kind of        .

3.“And the word ‘green’ today can keep food prices going up” This sentence  

suggests that consumers today are       .

4.What’s the best title of the passage?