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阅读下列短文，从每题所给的四个选项中选出最佳选项。
The Great Wall of China is considered to be the only man-made project seen form the moon．Although it was once thought to have been built entirely during the Qin Dynasty（朝代）between 221 and 208 BC，it is now believed to have been started earlier．
The 15-foot-high，25-foot-wide，1 500-mile-long structure was undoubtedly built to keep out invading enemies．To the common people of the empire，who had been forced to build the wall，it was not worth it，however．The wall，and other public works completed by the Qin Dynasty，had caused great losses on the wealth and human life of the country．As a result，an angry population rose up in rebellion（反抗）against the Qin Dynasty，and in 207 BC the Han Dynasty began．
Because of its rich history and magnificent appearance，the Great Wall attracts tourists，scientists，and historians to this day and will continue to do so for generations．
1．According to the author of this passage，the Han Dynasty was able to come into power because ________．
[ ]
A．enemies were not effectively prevented from invading the empire
B．it had started the work on the wall and really controlled it all along
C．the common people rebelled against the empire that had forced them to work on the Great Wall
D．the Qin emperor lost all his personal wealth in the creation of the Great Wall
2．The main idea of this passage is that ________．
[ ]
A．the emperor of the Qin Dynasty was a slave driver
B．invading enemies were a problem in ancient China
C．the common people of ancient China were very poor
D．the human achievement of the Great Wall is widely appreciated
3．The writer has not directly stated，but would support the opinion that ________．
[ ]
A．Astronauts（宇航员）have taken a personal interest in the history of the Great Wall of China
B．the common people of the Qin Dynasty were the ones who provided the labor in constructing the Great Wall
C．work on the Great Wall was started before the Qin Dynasty came into existence
D．the Great Wall of China is a great human achievement and was probably worth the effort it took
查看习题详情和答案>>If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough, the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave(坟墓)” and telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.”
A picture’s worth a thousand words
Other times, the problem involves packaging . A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.
1.From the text we learned that _________.
A. Chevy Nova was brought in Latin America
B. General Motors did the best market research of all companies
C. Pepsi still sold well in China owing to the translation problems
D. the “Come alive with Pepsi” campaign worked well in the US
2.What was “Gerber’s problem”?
A. A translation problem B. Cultural factor
C. Religious factor D. The picture on the jar
3.For what reason were Thorn McAn shoes turned down in Bangladesh?
A. They are not designed attractively
B. Their advertisements are not persuasive
C. A signature looking like the word Allah was in the shoes
D. Problem for Thorn McAn was the company’s name
4.What does the text mainly tell us?
A. Lessons from some large corporations.
B. How to make use of advertisements
C. The importance of market research
D. The importance of packaging
查看习题详情和答案>>
If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough, the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave(坟墓)” and telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.”
A picture’s worth a thousand words
Other times, the problem involves packaging . A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it
- 1.
From the text we learned that _________
- A.Chevy Nova was brought in Latin America
- B.General Motors did the best market research of all companies
- C.Pepsi still sold well in China owing to the translation problems
- D.the “Come alive with Pepsi” campaign worked well in the US
- A.
- 2.
What was “Gerber’s problem”?
- A.A translation problem
- B.Cultural factor
- C.Religious factor
- D.The picture on the jar
- A.
- 3.
For what reason were Thorn McAn shoes turned down in Bangladesh?
- A.They are not designed attractively
- B.Their advertisements are not persuasive
- C.A signature looking like the word Allah was in the shoes
- D.Problem for Thorn McAn was the company’s name
- A.
- 4.
What does the text mainly tell us?
- A.Lessons from some large corporations
- B.How to make use of advertisements
- C.The importance of market research
- D.The importance of packaging
- A.
If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough , the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave(坟墓)” and telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.”
A picture’s worth a thousand words
Other times , the problem involves packaging . A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries , the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even the culture and religious factors and pure coincidence can be involved . Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country , this signature looked like Arabic script for the word Allah. In that country , feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.
62.From the text we learned that _________.
A. Chevy Nova was brought in Latin America
B. General Motors did the best market research of all companies
C. Pepsi still sold well in China owing to the translation problems
D. the “Come alive with Pepsi” campaign worked well in the US
63. What was “Gerber’s problem”?
A. A translation problem B. Cultural factor
C. Religious factor D. The picture on the jar
64. For what reason were Thorn McAn shoes turned down in Bangladesh?
A. They are not designed attractively
B. Their advertisements are not persuasive
C. A signature looking like the word Allah was in the shoes
D. Problem for Thorn McAn was the company’s name
65. What does the text mainly tell us?
A. Lessons from some large corporations. B. How to make use of advertisements
C. The importance of market research D. The importance of packaging
查看习题详情和答案>>