There once was a place  36  all the people were happy and  37 . Everyone was friendly and neighborly. Even the dogs and cats  38  together.

Then one day a stranger was seen  39  toward the village: a tall, tall stranger. As the stranger, who was a giant,  40  closer and closer, the people all ran into their houses and wouldn't come out.

The giant  41  the village. He was enormous, towering over everything.  42  a little girl stepped out on her porch. She jumped down from her porch. Her family yelled, "STOP! COME BACK! That's a giant!" But she didn't stop. She began to walk  43  the giant.

The strangest thing  44  . As the child walked toward the giant, he grew  45  . Soon he was the same size as the girl. As she came beside the giant, she  46  him. She stooped down and gently  47  the giant up in her hands, asking, "What's your name?"

The giant whispered, "My name is F-E-A-R! Help me!! I have a terrible  48  . I guess I look strange. When I meet people they are afraid of me. And when people are afraid of me, I suddenly grow into a giant and everybody runs away from me. YOU are not afraid of me, so I stayed small. Do you  49  it? It's crazy! Please help me!"

"I can take you for a walk through our village," the girl responded. "I want everyone to hear of your problem. When they know the truth, they will no  50  be afraid of you. While we are going from house to house you can look at me  51  , and then you will stay the same size as you are now.

"But  52  we go, let's change your name. What do you want to be called? YOU should not be called FEAR, because YOU are not afraid. It's the people who look at you  53  fear you. That's what causes you to grow into a giant."

"Will you hold my hand  54  ? If I get scared I'll shut my eyes. Oh, and will you please call me  55  ." 

1.                A.which          B.for which       C.when D.where

 

2.                A.satisfying       B.content         C.sad  D.miserable

 

3.                A.played         B.fighted         C.quarreled D.laughed

 

4.                A.walk           B.walking         C.walked   D.having walked

 

5.                A.coming         B.to come        C.came D.having come

 

6.                A.destroyed       B.came           C.pulled down   D.entered

 

7.                                  A.For the moment  B.All of a sudden

C.In the balance                     D.In other words

 

8.                A.toward         B.in             C.on   D.by

 

9.                A.occurred to     B.occurring       C.happened D.take place

 

10.                                A.bigger and bigger B.weaker and weaker

C.narrower and narrower             D.smaller and smaller

 

11.                                A.towered over    B.was under the shadow of

C.was afraid of                      D.fighted against

 

12.               A.brought        B.picked         C.set   D.put

 

13.               A.disaster        B.situation        C.problem   D.catastrophe

 

14.               A.receive        B.get            C.attain D.obtain

 

15.               A.more          B.longer         C.length D.much

 

16.               A.for a while      B.in a minute      C.all the time D.the whole day

 

17.               A.until           B.after           C.before    D.when

 

18.               A.what           B.which          C.who  D.whom

 

19.               A.gently          B.slightly         C.abruptly   D.delightly

 

20.               A.ENEMY         B.FOE           C.PAL  D.OPPONENT

 

 

It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.

But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.

On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.

The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”

Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.

Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.

The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.

The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.

For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.

Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.

1.Who is to blame for the tragedy of Changchun infant according to the passage?

A.The baby’s father                      B.Buick and Hyundai dealership

C.Weibo                                D.Not clear

2.Which of the following statements is correct?

A.The missing infant was found alive in the stolen car.

B.Micro blog marketing of tragic infant death fuels firestorm of criticism.

C.People can’t see the two posts any more because they were deleted.

D.The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

3.What does the underlined word – “despicable” in paragraph 4 mean?

A.Immoral          B.Important         C.Distinguished       D.Considerable

4.The reason why Hyundai’s post was worse than Buick’s is that _________.

A.Hyundai dealership didn’t make an apology on Weibo

B.Buick dealership expressed its deeply sympathy and condolences

C.Hyundai’s post was made after people knew the infant had died

D.Buick’s car was more advanced on its GPS system

5.In the last paragraph, the author encourages people _____________.

A.not to sink below the moral bottom line

B.not to sympathize our fellow man

C.to think twice before making decision

D.to magnify the mistakes people make

 

Dr. Sylvia Earle wants you to stop eating fish. It's not because fish are endangered, though wild fish stocks in many oceans are very low. It's not because they're bad for you, though fish in many areas are exposed to poisonous substances in the water. It’s because they're smart.

"Fish are sensitive, they have personalities," says the marine biologist. For Earle, eating a fish would be like eating a dog or a cat. "I would never eat anyone I know personally."

There's a lot more to fish than meets the eye: they talk to each other, they like to be touched, and they engage in behavior that can seem very human. They can remember things and learn from experience. Earle and a growing number of animal rights activists see these as strong arguments against eating fish altogether.

The activists also point out that fish feel pain and fish suffer horribly on their way from the sea to the supermarket. "While it may seem conspicuous that fish are able to feel pain, like every other animal, some people think of fish as swimming vegetables," says Dr. Lynne Sneddon. "Really, it's kind of a moral question. Is the enjoyment you get from fishing (or eating fish) more important than the pain of the fish?"

Fishermen and (fried) fish lovers are skeptical. "I've never seen a smart fish," says Marie Swaringen as she finishes off a plate of fish at a Seattle seafood restaurant. "If they were very smart, they wouldn't get caught."

"For years, everyone's been telling us to eat fish because it's so good for us," says another diner. "Now I've got to feel guilty while I'm eating my fish? What are they going to think of next? Don't eat salad because cucumbers have feelings?"

1.According to Dr. Sylvia Earle, he would stop eating fish as a result of the following reasons EXCEPT ___________ .

A.Fish are sensitive and have personalities

B.He knows fish very well

C.Fish are dangerous to eat because the water is polluted

D.Fish are clever

2.Dr. Lynne Sneddon describes the behavior of eating fish in a(n) _______ tone.

A.opposed          B.optimistic          C.indifferent         D.supportive

3.Which word below can take the place of the underlined word “conspicuous” in Paragraph 4?

A.obvious           B.easy              C.impossible         D.necessary

4.It can be inferred from the last paragraph that _____________ .

A.Human beings should stop eating fish

B.We would feel guilty if we continued eating fish

C.People eat fish because fish are delicious

D.Cucumber is a kind of vegetable or fruit

5.What was the author’s purpose when writing this passage?

A.To advise people to stop eating fish.

B.To introduce a topic of whether people should eat fish.

C.To advise people not to stop eating fish.

D.To tell us that fish will feel pain when caught and transported.

 

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