Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the manager knows         than you do how you will behave — which        you will walk, where you will         , what will make you       one product rather than another. When customers go into a shop, they        look to their left         move  towards the right. So supermarket entrances are usually on the left of the building, and the arrangement is to take shoppers        the store ,aisle after aisle, from left to right. Then shoppers will pay attention to all the        .

     Fresh fruit and         are displayed near supermarket entrances. This gives the        that only healthy food is sold in the shop.        foods that everyone buys, like sugar and tea are put near each other. They are kept in different aisles so customers are taken past other attractive foods        they find what they want. In this way, shoppers are        to buy products that they do not really        .

     People walk quickly through        aisles, but they move more slowly in wide aisles and give more attention to the products. One best-selling        for products is at the end of aisles, because shoppers        to turn into the next aisles.

     Sweets are often placed at children’s         level at the checkout. While parents are waiting to pay, children        the sweets and put them in the trolley.

Customers buy more when shelves are      than when they are half empty because they feel there is something wrong with those products that are there.

1.A. sooner       B. better C. more     D. less

2.A. side B. approach       C. place     D. way

3.A. go    B. look              C. stop                      D. stand

4.A. buy    B. enjoy                C. see            D. prefer

5.A. naturally           B. simply         C. easily    D. hurriedly

6.A. or     B. then                C.  but           D. and

7.A. into        B. along                C. around                   D. through

8.A. prices           B. signs             C.  shelves      D. products

9.A. wines              B. vegetables           C. sweets            D. meat

10.A. impression      B. effect    C. thought             D. expression

11.A. Fresh     B. Important     C. Fast               D. Basic

12.A. when     B. unless          C. before  D. until

13.A. invited           B. encouraged         C. willing                D. ready

14.A. use     B.  know  C. need                 D. like

15.A. narrow              B. short                 C. high          D. long           

16.A. case                       B. point                 C. example            D. position

17.A. slow down        B. hurry up     C. walk down  D. come up

18.A. hand               B. eye        C. head         D. height

19.A. pay for         B. care for       C. look for       D. reach for

20.A. low                                    B. neat      C. full         D. high

 

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