April 22,2010 will be the 18th celebration of the annual Take Our Daugluers to Work Day (TOD), a project the National Ms.Foundation for Women of America (NFW) developed to expose girls to expanding opportunities for women in the workplace.
The program offers, millions of girls a first - hand view of the many career opportunities available in their futures.Now that women make up 46 peroent of the U.S.workforce, girls can find role models in every occupational field-from politics to molecular biology to professional athletics, to name just a few.TOD encourages girls to focus on their abilities and opportunities, not just their appearance.
The NFW developed the project more than a decade ago to address the self - esteem problems that many girls experience when they enter adolescence.At school, boys often receive more encouragement in the classroom, especially in math.science and computer science, the academic fields that tend to lead to the highest salaries.Women receive on average only 73 cents for every dollar that men are paid.and remain vastly underrepresented (数量不足) in top executive positions and technology fields.TOD aims to give girls the confidence and inspiration they need to develop successful careers, particularly in non-traditional fields.
Perhaps because the program had become so widespread and successful, TOD had been criticized for excluding boys.and it was expanded in 2003to include boys.The program’s official website states that the program was changed in order to provide both boys and girls with opportunities to explore careers at an age when they are more flexible in tenns of gender stereotyped roles."We should also show boys that becoming a child care provider is as acceptable a choice as becoming a police officer or CEO," added Sara K.Gould.executive director of the NFW.
【小题1】The purpose for having a Take Our Daughters to Work Day is ____
| A.to encourage girls to get top paying jobs , |
| B.to let girls spend more time with their mothers |
| C.to show girls possibilities for work and careers |
| D.to give girls a chance to visit their mothers' offices |
| A.They are not interested in these fields. |
| B.They are not encouraged to work in these fields. |
| C.They are not paid the same as men in these fields. |
| D.They are not allowed to be educated in these fields. |
| A.thought it was not fair to boys |
| B.did not like having children at work |
| C.did not have daughters to take to work |
| D.would rather have their daughters stay at home |
| A.Boys are now included on Take Our Daughters to Work Day. |
| B.Women and men have always been treated equally at work. |
| C.Homemaking and raising children are jobs for girls only. |
| D.Girls grow up receiving more attention than boys. |
| A.Boys are sometimes more careful and responsible than girls. |
| B.It is most suitable for women to look after children at home. |
| C.Aboy's life ambition should be to become an officer or CEO. |
| D.It is also acceptable for boys to do what girls are supposed to. |
Last year more than one million Filipinos worked abroad as servants,nurses,sailors and in other difficult but low-paid jobs.Southeast Asians leave their poorer countries for their richer neighbours.
Many of these wage-earners return in the end.In the meantime,they send home huge amounts of money—in the Philippines’ case,over 10% of its GDP.Between January and November,the amount was up 18% on the same period of 2005.Poverty and unemployment are still high in the Philippines and other labour-exporting(劳务输出) countries.They would be far worse but for this outflow of bodies and inflow of dollars.As for those Asian countries that import(输入) labour,as in Europe,falling birth rates mean they are going to need more foreign workers.
On January 13th leaders of the Association of Southeast Asian Nations(ASEAN) signed an agreement to help migrant(流动的) workers—with the realization that the flow of labour between their countries is a growing problem that they cannot blame on outsiders.A 2005 study showed that 8.4 million Southeast Asians worked outside their home countries,but this did not include the huge numbers of Indonesians doing so without papers.So the true total is probably rather higher.
Of the ten ASEAN countries,the Philippines,Indonesia,Myanmar,Cambodia,Vietnam and Laos export labour,Singapore and Brunei import it,and Thailand and Malaysia do both.Sziraczki of the UN’s International Labour Organization points out that,in the next ten years,the total labour force of the worker-exporting countries should grow by about a third.It makes sense to work on the problem before it gets out of control.
People in the receiving countries seem to be worried about competition for their jobs.Most Thais said their government should admit(准入) no more foreign workers,and a few thought otherwise.Even in Singapore,just over half of people are against admitting more foreign workers.Malaysians think that the increase in foreign workers has worsened crime rates(犯罪率).
【小题1】It can be inferred from the case of the Philippines that______.
| A.the country is Asia’s main source of migrant workers |
| B.labour exports lead to a 10% growth of its GDP |
| C.the outflow of labour helps solve its social problems |
| D.the country both exports and imports labour force |
| A.there is a greater flow of labour than reported |
| B.more Indonesians work abroad without papers |
| C.some countries suffer from low birth rates |
| D.the ASEAN is against admitting foreign workers |
| A.higher birth rates |
| B.lower crime rates |
| C.greater money inflows |
| D.stronger job competition |
| A.support the flow of labour between countries |
| B.report fairly on the question of labour flow |
| C.express his worries over the ASEAN’s decision |
| D.regard the outflow of labour as a serious problem |
As societies develop,their members start to see things not so much according to what they need,but according to what they want.When people have enough money,these wants become demands.
Now,it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略).There are various ways of doing this.One way at supermarkets(超市),for example,is to interview(采访)customers while they’re doing their shopping.They can be asked what they prefer to buy and then the results of the research can be studied.This provides information on which to base future marketing strategies.It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public,as if they were ordinary customers,to get an idea of how customers act.
Another way to get information from customers is to give them something.For example,some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing.As well as being a good way of attracting customers into the restaurants to spend their money,it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
【小题1】The text is designed for ________.
| A.managers | B.salesmen |
| C.researchers | D.customers |
| A.Visiting customers themselves. |
| B.Giving customers free food on the street. |
| C.Visiting parks as ordinary customers. |
| D.Asking customers questions at supermarkets. |
| A.Visiting Disneyland. |
| B.Wearing attractive clothes. |
| C.Acting Mickey Mouse. |
| D.Dressing up and walking around. |
| A.how to do market research |
| B.how to develop marketing strategies |
| C.how to find out customers’ social needs |
| D.how to encourage customers to spend more money |