Art museums are places where people can learn about various cultures(文化). The increasingly popular “ design museums ” that are opening today , however , perform quite a different role . Unlike most art museums , the design museum shows objects that are easily found by the general public . These museums sometimes even place things like fridges and washing machines in the center of the hall .

  People have argued that design museums are often made use of as advertisements for new

industrial technology . But their role is not simply a matter of sales-it is the honoring of excellently invented products . The difference between the window of a department store and the showcase in a design museum is that the first tries to sell you something , while the second tells you the success of a sale .

  One advantage of design museums is that they are places where people feel familiar with the

exhibits. Unlike the average art museum visitors, design museum visitors seldom feel frightened or puzzled(困惑). This is partly because design museums clearly show how and why mass-

produced products work and look as they do , and how design has improved the quality of our lives . Art museum exhibits , on the other hand , would most probably fill visitors with a feeling that there is something beyond their understanding .

  In recent years , several new design museums have opened their doors . Each of these

museums has tried to satisfy the public’s growing interest in the field with new ideas. London’s Design Museum , for example , shows a collection of mass-produced objects from Zippo lighters to electric typewriters to a group of Italian fish-tins . The choices open to design museums seem far less strict than those to art museums , and visitors may also sense the humorous(幽默的)part of our society while walking around such exhibits as interesting and unusually attractive toys collected in our everyday life .

1. Showcases in design museums are different from store windows because they       .

A. show more technologically advanced products

B. help increase the sales of products

C. show why the products have sold well

D. attract more people than store windows do

2. The author believes that most design museum visitors       .

A. do not admire mass-produced products

B. are puzzled with technological exhibits

C. dislike exhibits in art museums

D. know the exhibits very well

3 The choices open to design museums       .

A. are not as strict as those to art museums

B. are not aimed to interest the public

C. may fail to bring some pleasure to visitors

D. often contain precious exhibits

4. The best title for this passage is       .

A. The forms of design museums

B. The exhibits of design museums

C. The nature of design museums

D. The choices open to design museums

假设你班将举行一次英语班会,主题为“中学生应该如何使用家长给的零花钱”。请你根据提示写一篇发言稿。

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培养兴趣(音乐、体育、集邮等)

注意:1. 词数:100左右;     

2. 参考词汇:零花钱-pocket money

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We are all interested in equality, but while some people try to protect the school and examination system in the name of equality, other, still in the name of equality, want only to destroy it.

    Any society which is interested in equality of opportunity and standards of achievement must regularly test its pupils. The standards may be changed-no examination is perfect-but to have to tests or examinations would mean the end of equality and of standards. There are groups of people who oppose this view and who do not believe either in examinations or in any controls in school or on teachers. This would mean that everything would depend on luck since every pupil would depend on the efficiency, the values and the purpose of each teacher.

    Without examinations, employers will look for employees from the highly respected schools and from families known to them-a form of favourtism will replace equality. At the moment, the bright child from an ill-respected school can show certificates to prove he or she is suitable for a job, while the lake of certificate indicates the unsuitability of a dull child attending a well-respected school. This defend of excellence and opportunity would disappear if examinations were taken away, and the bright child form a poor family would be a prisoner of his or her school’s reputation, unable to compete for employment with the child from the favoured school.

   The opponents of the examination system suggest that examinations are an evil force because they show differences between pupils. According to these people, there must be no special, different, academic class. They have even suggested that there should be no form of difference in sport or any other area: all jobs or posts should be filled by unsystematic selection. The selection would be made by people who themselves are probably selected by some computer.

1. The word “favouritism” in paragraph 3 is used to describe the phenomenon that________.

A. bright children also need certificates go get satisfying jobs.

B. children from well-respected schools tend to have good jobs

C. poor children with certificates are favoured in job markets

D. children attending ordinary schools achieve great success

2. What would happen if examinations were taken away according to the author?

A. Schools for bright children would lose their reputation.

B. There would be more opportunities and excellence.

C. Children from poor families would be able to change their schools.

D. Children’s job opportunity would be affected by their school reputation.

3 The opponents of the examination system will agree that _________.

A. jobs should not be assigned by systematic selection

B. computers should be selected to take over many jobs

C. special classed are necessary to keep the school standards

D. schools with academic subjects should be done away with

4. The passage mainly focuses on ___________.

A. schools and certificates                   B. examination and equality

C. opportunity and employment              D. standards and reputation

Holiday Inns and Me Donald’s, both saw unmatched growth in the 1960s. Their growth opened another direct business operation-franchising(特许经营)

   These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail(零售)business. At it expands, it sees a profit potential in offering others the right to open similar business under its name. the parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.

    By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the value of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, brings into play the economies of scale (规模经济). Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.

    The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one. Skilled, responsible retail managers are rare. People who invest their capital in franchises, through, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.

    Franchising may give you the idea that as a franchisor, you need only relax in the rocking chair. Franchising, however, has problems to be solved.

1. Franchising refers to a business operation in which a successful parent company___________.

A. sells name-brand goods to a private investor.

B. rents proven ideas and techniques for investment

C. sells the right, the guidance to a business under its name

D. takes no advertising responsibility for individual investors

2. The advantages of franchising to the parent company are all the following EXCEPT________.

A. an immediate investment return

B. the ownership of additional retail stores

C. the profit from the sale of supplies

D. the possibility of profitable advertising

3 The passage mainly tells the reader_________.

A. the advantages and disadvantages of franchising

B. the benefits of franchising to the franchisor

C. the unmatched economic growth in the 1960’s

D. some regional and national business operation

4. What will the author probably discuss after the last paragraph?

A. More advantages of franchising.

B. Risks of investment besides franchising.

C. The standard of consumer acceptance.

D. Negative aspects related to franchising

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