Read the following text and choose the most suitable heading from A―F for each paragraph. There is one extra heading which you do not need.
A. An important function of advertisements is to inform B. Advertisements are a waste of money C. Good quality products don't need to be advertised D. Advertisements can help us to do a lot of things E. Reading advertisements is interesting F. Advertisement help us to save money |
95. ___________________
Advertisers tend to think big and perhaps this is why they're always coming in for criticism. They have a way for self-promotion and they have so much money to throw around. It's strange that this entirely unproductive industry should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays.
96. ___________________
We get the wrong idea if we think we only purpose of advertising is to sell goods. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more likely that you would obtain details regarding performance, price, etc. , from an advertisement.
97. ___________________
It's hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
98. ___________________
We must not forget, either, that advertising makes ~ positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of money. The fact that we so little for our daily paper, or can enjoy so many broadcast programmes is benefited entirely from the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
99. ___________________
Another thing we mustn't forget is the “small ads.” which are in almost every newspaper and magazine. What a useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns.
There is no doubt that people and even highly educated adults vary greatly in the speed and efficiency of their reading. Some proceed very slowly throughout; others dash along too ____64____ and then have to go back. Poor readers in particular may lack the ability to ____65____ their tensions in reading. A great reader can move at great speed through the text of a novel or ____66____ light reading matter. He may be able to ____67____ a page, picking up a word or two here and there, and gain a ____68____ idea what the text is about without really reading it. In reading more difficult material, with the intension of taking in the whole of it, he ____69____ more slowly, but even then he will vary his pace, ____70____ on the key words and passages and pass more quickly over the ____71____. A less efficient reader tends to maintain the same speed whatever material he reads. ____72____ even light reading matters requires special concentration at difficult ____73____.
A type of reading which requires careful attention to ____74____ is proofreading ( 校对 ) , in which the reader, in order to ____75____ misprints in a sample print; has to notice not so much the meaning of what he reads as the exact Shape and order of letters and words in the text. This is extremely difficult for most people, since they are accustomed to ____76____ such details. In fact, extreme practice is required to practice this task ____77____ and it can be done only by reading very slowly, and by paying comparatively ____78____ attention to the general meaning on the text.
64. A. carefully | B. attentively | C. smoothly | D. quickly |
65. A. estimate | B. judge | C. vary | D. alter |
66. A. familiar | B. similar | C. complex | D. professional |
67. A. skim | B. tear | C. mark | D. explore |
68. A. vague | B. general | C. special | D. accurate |
69. A. continues | B. persists | C. proceeds | D. withdraws |
70. A. depending | B. counting | C. passing | D. focusing |
71. A. remainder | B. context | C. article | D. principle |
72. A. Gradually | B. Consequently | C. Wholly | D. Personally |
73. A. occasions | B. period | C. points | D. functions |
74. A. theme | B. subject | C. chapter | D. detail |
75. A. decide | B. detect | C. produce | D. improve |
76. A. noticing | B. examining | C. overlooking | D. explaining |
77. A. modestly | B. temporarily | C. efficiently | D. potentially |
78. A. constant | B. individual | C. more | D. little |
A. predicts B. operation C. employ D. limited E. majority F. also G. reservations H. dreams I. necessary J. estimate |
We're waiting to take trips to outer space. When will it happen? According to individuals in the growing field of space tourism, it may be in five or fifty years.
Space Adventures is taking ____55____ for the flights, similar to the first manned spaceflights. The trip will cost $ 90,000, with a $ 6,000 deposit required. More than 200 people have made reservations, said Sarah,
John Spencer of the Space Tourism Society says that a more realistic ____56____ for regular space travel is 50 years. Issues of expense, difficulty, and danger must still be resolved. Oh yes --- a reusable vehicle must ____57____ be invented. He adds, however, that ten years from now, a ____58____ number of people may be able to visit a space station. He says he expects a fleet of private space vehicles or “space yachts (快艇)” to be in ____59____ in 20 to 25 years. They will do what he calls “orbital super yachting.” After that, there will be cruise lines, like those that travel the Earth's oceans, as well as space hotels and resorts.
There have been only a few studies to determine the public's interest in space tourism, but they all conclude that a ____60____ of people would like to visit space and would be willing to pay good money for it.
According to expert Patrick Collins, between 5 million and 20 million people will head for space by 2030. He also ____61____ 100 flights a day leaving Earth. It would be ____62____ to have more than 100 hotels in Earth's orbit, a few more orbiting the moon, and a few on the moon's surface. These hotels would ____63____ more than 100,000 people, who would work month-long shifts. Each hotel would have a service station. Such service stations would provide oxygen, water, and hydrogen. They might also ship environmentally safe electric power back to Earth. If all the issues can be resolved, Collins says that space tourism could one day become a $1 trillion industry.