◆A swimming coach from Moldova is looking for a job in Beijing. Qualifications as: Coach/Judge at National Standard; Olympian (Randed 12th in the world in 1995), World Cup Silver Medallist. Experienced children’s coach at all levels; Qualified driver (B,C,D,E categories); Bodybuilding instructor; Proficient (精通) in Russian, English, Romanian, Ukrainian.

Contact Max Cazmirciuc at: 13126711168 or email: mcazmirciuc@yahoo.com

◆ A retired president and CEO of two Canadian companies, interested in teaching English or French in China.

Cellphone: 13520559132, email: Jeanguyfurois@aol.com

◆Web design graduates are available(可得到,可利用). For details visit: www.inhb.com, or call Liu or Tang at: 0311-3160000. Email: luogq@beinfo.net

◆Female Beijinger, 39, has a decade’s experience in import-export (进出口) business, human resources management, interpretation and secretarial work. I have a good command of computer skills and am good at English, both writing and speaking.

Mobile: 13611163663

◆Laid-off workers are providing PC maintenance(维修) services such as system upgrade(升级), virus detection(检测) and removal(删除), data copying and recovering, system utilization and security.

Call: 6732 7317

65. The purpose of the advertisement is_________.

   A. to teach at a school                 B. to start a business

   C. to seek jobs                      D. to work as web designers

66. We can learn from the advertisements that ________.

  A. some foreigners are interested in working in China.

  B. it’s not easy for web design graduates to get a job.

  C. female Beijingers would like to advertise in a newspaper.

  D. all the laid-off workers have applied for a job in a newspaper.

67. Which of the following statements is NOT TRUE?

  A. A retired CEO would like to teach in China.

  B. A bodybuilding instructor has to speak 4 foreign languages.

  C. A Beijinger has rich experience in human resource management.

  D. If a company wants a web designer it can call at 0311-3160000.

任务型读写(共10小题,每小题1分,满分10分)

    阅读下面短文,根据所读内容在表格中空白处填入恰当得单词。注意:每个空格只填一个单词。

Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate(刺激) their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer  behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.

This change requires us to take efforts to improve product image by integrating(综合) style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” (Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.

More Attention to the Image of Product

Main comparisons

Contexts

Different aspects ____66___about by people when they are shopping.

In the past, people think more about the __67__of the goods.

People today are more easily ___68___by the ___69___ of product and the buying atmosphere.

Different ____70__ to promote sales

Traditionally, producers may focus more on the functional utilities of goods.

Nowadays, product image should be __71__and there should be more effective ___72____with customers.

The___73__ for image-centered behavior

Influenced by computer games and Hollywood movies, people’s ___74___is virtualized.

___75____are given to prove the importance of image

Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas

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