Celebrity(名人)has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费)on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful marker potential, moving from advertising for others’ products to developing their own

Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的)attention dies down, consumer interest might fade, loyalty(忠城)returning to tried-and-true labels.

Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的)potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion-like celebrity-has always been temporary.

Fashion magazines today        .

   A. seldom put models on the cover

   B. no longer put models on the cover

   C. need not worry about celebrities’ market potential

   D. judge the market potential of every celebrity correctly

A change in the consumer market can be found today that        .

A. price rather than brand name is more concerned

   B. producers prefer models to celebrities for advertisements

   C. producers prefer TV actresses to film stars for advertisements

D. quality rather than the outside of products is more concerned

The underlined sentence in paragraph 4 indicates that any wrong step will possibly        .

   A. decrease the popularity of a celebrity and the sales of his products

   B. damage the image of a celebrity in the eyes of the general public

   C. cut short the artistic career of a celebrity in show business

   D. influence the price of a celebrity’s products

The passage is mainly about         .

   A. celebrity and personal style

   B. celebrity and markets potential

   C. celebrity and fashion design

   D. celebrity and clothing industry

What time is it? Most people are pretty accurate in their answer. And if you don’t know for sure, it’s a very likely that you can find out. There may be a watch on your wrist, there may be a clock on the wall, desk, or computer screen; or maybe you’re riding in a car that has a clock in the dashboard (仪表板).

Even if you don’t have a timepiece of some sort nearby, your body keeps its own beat. Humans have an internal clock that regulates (调节) the beating of our heart, the pace of our breathing, the discharge (排出) of chemicals within our bloodstream, and many other bodily functions.

Time is something from which we can’t escape. Even if we ignore it, it’s still going by, ticking away, second by second, minute by minute, hour by hour. So the main issue in using your time well is, “Who’s in charge?” We can allow time to slip by and let it be our enemy. Or we can take control of it and make it our ally.

By taking control of how you spend your time, you’ll increase your chances of becoming a more successful student. Perhaps more importantly, the better you are at managing the time you devote to your studies, the more time you’ll have to spend on your outside interests.

The aim of time management is not to schedule every moment so we become slaves of a timetable that governs every waking moment of the day. Instead, the aim is to make informed choices as to how we use our time. Rather than letting the day go by, largely without our awareness, what we are going to discuss next can make us better able to control time for our own purposes.

The underlined word “ally” in Para. 3 more likely means somebody or something that is _________.

   A. your slave and serves you  

B. your supporter and helps you

   C. under your control and obeys you     

D. under your influence and follows you

The author intends to tell us that time _____________.

   A. could be regulated by a timepiece such as a clock or a watch

   B. could be managed by the internal clock of human bodies

   C. should be well managed for our own interest

   D. should be saved for outside interests

In the next part, the author would most probably discuss with you ________.

   A. how to keep up with the times       B. how to make up for lost time

   C. how to have a good time     D. how to make good use of time

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