B

On the last day of his life, my dog Otto spent that morning of spring napping in the garden. This was always one of his favorite things to do, even before the days when he was too old and too weak to get out of a car by himself.

I probably would have started crying over Otto right then, if my two other little dogs hadn't suddenly raced past. Larry, who was a puppy, got knocked into Otto, then licked Otto's ear, and that got Otto excited, and Otto barked and tried to stand up again, but it was hard for him.

Soon it was time for me to drive to see Steve, our vet.

When Steve gave Otto the first shot, it made him woozy (眩晕的). Otto wandered over to where Steve and I were sitting and settled down between us. He has always liked to touch everyone in his pack, if possible, while he sleeps.

After Steve gave him the last shot and Otto stopped breathing, he didn't look like Otto anymore. He looked like an old gray-brown piece of beat-up carpet, and I suddenly realized what bad shape he'd been in for a long, long time. I wondered if he'd been in much more pain than I knew. Wondering made me feel even worse.

The week after Otto died was not good. Every morning when I walked Larry and Sticky in the neighborhood, somebody would come up and say they had heard about Otto and they were sorry. They were all Otto's friends and some of them cried. Others, like Debbie who lives on my street, reminded me about how, even at the end. Otto would stand between her twins' stroller (婴儿车) and the street when the garbage truck went by. "Like it was his job to protect them," she marveled.

Otto has left us, but his memory lives on.

60. How did the author feel when Otto was napping in the garden?

A. She felt like crying.                       B. She thought life was beautiful.           C. She found spring was wonderful.                D. She was relieved.

61. According to the passage, how did the dog die?

A. He had an accident on the street.            B. He died naturally.                  C. He was made to die by a vet.                    D. He starved.

62. What can we know about Otto?

A. He was already too old to bark.                            B. He liked people to keep him company.     C. He died a very painful death.                            D. He was protected by the neighbours.

63. We can see from the passage that Sticky is a ______.

A. cat                  B. dog              C. child             D. Neighbour

To understand the marketing concept it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the mass production of goods, and then relied on "persuasive salesmanship" to move as much of

these goods as possible. Such production and selling focuses on the needs of the sellers to produce

goods and then make money by selling them.

Marketing, on the other hand, focuses on the wants of consumers. It beans with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and

dealers first try to find out what the consumer wants to buy and then go about making it available for purchase. Every step -- design, production, distribution, promotion — is made according.

This concept does not mean that consumer satisfaction is given priority (优先) over profit in a company. There are always two sides to every business activity — the firm and the customer —and each must be satisfied before trade occurs. Successful businessmen and producers, however, recognize that the surest way to profit is through understanding customers. This concept has been recognized, such as "Have It Your Way," and "You're the Boss." A good example of the importance of satisfying the consumer presented itself in mid-1985, when Coca Cola changed the taste of its drink. The non-acceptance of the new taste by a significant part of the public brought about a quick return to the Classic Coke, which was then marketed along with the new. King Consumer rules!

71. A good knowledge of the difference between marketing and selling leads to       .

    A. the mass production of goods

    B. a perfect command of salesmanship

    C. a basic command of the marketing concept

    D. the process of selling goods to earn money

72. Not too long ago, industries focused on        .

    A. moving goods to the market

B. the demands of consumers 

       C. the selling of new products

     D. producing and selling goods

73. The focus of marketing lies in               

     A. an understanding of consumer needs

     B. the quick movement of goods

     C. developing new wants for consumer goods

     C. making goods readily available to customers

74. The last sentence of the passage suggests that          

    A. the consumer should be allowed to do things in his way

    B. the consumer should be treated like a king

    C. the consumer should have the final say in selling products

    D. the consumer should be advised on what to say

75. What will be discussed in the next paragraph?

    A. How to make a profit for a company.

    B. How to meet the demands of consumers.

    C. How to persuade people into buying goods.

    D. How to improve the quality of goods.

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