Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.

    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.

By the first sentence of the passage, the author means that______.                       

A. he is fairly familiar with the cost of advertising

B. everybody knows well that advertising is money consuming

C. advertising costs money like everything else

D. it is worthwhile to spend money on advertising

In the passage, which of the following is not included in the advantage of advertising?  

A. Securing greater fame.         B. Providing more jobs.

C. Improving living standards.    D. Reducing newspaper cost.

According to the author, _____.                                                  

A. the consumers are often fooled by misleading advertising.

B. no advertiser dare promote a product that can't live up to the promise of his advertisement.

C. if an article is consistently advertised, it probably has good value.

D. with advertisements, you have to pay more for the goods or services you need.

From the passage, we can draw a conclusion that____.                                

A. the most importance of advertisements is to lower the cost of many services

B. the twenty-seven Acts of Parliament made misleading advertisements unable to exist

C. advertising assists a rapid distribution of goods, thereby do good to the import at good prices

D. advertising does a lot for the material benefit of the community

I first went to Harrow in the summer term. The school had the biggest swimming pool I had ever seen. It was a good joke to come up behind a naked boy, and push him into the pool. I made quite a habit of this with boys of my own size or less.

One day I saw a boy wrapped in a towel on the side of the pool. He was no bigger than I was, so I thought him a fair game. Coming secretly behind, I pushed him in, holding on to his towel so that it would not get wet, I was surprised to see an angry face come out from the water, and a being of great strength making its way by face strokes (猛力地划)to the shore. I fled(逃跑), but in vain. He overtook me, seized me violently, and threw me into the deepest part of the pool. I soon climbed out on the other side, and found myself surrounded by a crowd of younger boys.” Do you know what you have done?” they said, “It’s Amery; he is in Grade Six. He is champion at gym; he has got his football honor.”

I was frightened and felt ashamed. “How could I tell his position when he was wrapped in a bath towel and so small.” He didn’t seem pleased at all, so I added in a most brilliant word, “My father, who is a great man, is also small.” Hearing that, he laughed, and after some general words about my rude behavior and how I had better be careful in the future, signified the incident was closed.

The writer thought Amery” a fair game” because the boy   .

A. looked like an animal      B. was fond of games

C. was of similar size         D. was good at sports

The writer felt” ashamed” because    .

A. he was laughed at by other boys     B. Amery turned out to be in the same grade

C. he pushed Amery hard and hurt him  D. he played a joke on an outstanding athlete

By saying “My father, who is a great man, is also small”, the writer   .

A. tried to please Amery       B. challenged Amery

C. threatened Amery           D. admired his father

Which of the following is TRUE?

A. The writer could run faster than Amery. 

B. The writer liked playing on boys of all sizes.

C. Amery was a student in Grade Four.

D. Amery forgave the writer for his rude behavior

Most parents, I suppose, have had the experience of reading a bedtime story to their children. And they must have   11   how difficult it is to write a   12   children’s book. Either the author has aimed too   13  , so that the children can’t follow what is in his (or more often, her) story,   14   the story seems to be talking to the readers.

The best children’s books are   15   very difficult nor very simple, and satisfy both the 16   who hears the story and the adult who   17   it. Unfortunately, there are in fact few books like this,   18   the problem of finding the right bedtime story is not   19   to solve. This may be why many of the books regarded as   20   of children’s literature(文学) were in fact written for   21  . “Alice in wonderland” is perhaps the most obvious of this.

Children, left for themselves, often   22   the worst possible interest in literature. Just leave a child in a bookshop or a   23   and he will more willingly choose the books written in an imaginative way, or have a look at most children’s comics(连环画), full of the stories and jokes which are the objections of teachers and right-thinking parents.

Perhaps we parents should stop   24   to brainwash children into accepting our taste in literature. After all children and adults are so   25   that we parents should not expect that they will enjoy the same books. So I suppose we’ll just have to compromise(妥协) over the bedtime story.

A. hoped         B. realized     C. told            D. said

A. short          B. long       C. bad            D. good

A. easy           B. short        C. high           D. difficult

A. and          B. but         C. or              D. so

A. both         B. neither      C. either                D. very

A. child               B. father       C. mother          D. teacher.

A. hears           B. buys         C. understands       D. reads

A. but           B. however     C. so              D. because

A. hard        B. easy         C. enough          D. fast

A. articles      B. work       C. arts            D. works

A. grown-ups    B. girls        C. boys           D. children

A. become      B. show       C. find           D. add

A. school       B. home        C. office           D. library

A. going        B. liking        C. trying         D. preferring

A. same         B. friendly     C. different        D. common

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