| 任务型阅读。 认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。 注意:每个空格只填1个单词。 | |||||||||
| Who should be responsible for our elderly and how to improve their lives? It is not only a financial problem but also a question of the system we want for our society. I would like to suggest several possible solutions to this problem. First, employers should take the responsibility for their retired employees. To make this possible, a percentage of profits should be set aside for this purpose. But when a company must take life-long responsibility for its employees, it may suffer from a commercial disadvantage due to higher employee costs. Another way of solving the problem is to return the responsibility to the individual (个人) . This means each person must save during his working years to pay for his years of retirement. This does not seem a very fair model since some people have enough trouble paying for their daily life without trying to earn extra to cover their retirement years. This means the government might have to step in to care for the poor. In addition, the government could take responsibility for the care of the elderly. This could be financed through government taxes to increase the level of pensions (养老金). One further solution is that the government or social organizations set up some working places especially for the elderly where they are independent. To sum up, all these measures have advantages and disadvantages. Therefore, it is reasonable to expect that some combination of these measures may be needed to provide the care we hope to give to our elderly generations. | |||||||||
Title: More 1 Should be Given to the Elderly
|
| 认真阅读下列短文,根据所读内容在文章后表格中填入恰当的单词.注意:表格中的每个空格只填1个词. | ||||||||
| Traditionally,customers may consider more about what they buy the product for.However,the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently,customers buy goods just because they are cute,lovely and unique.With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role.The image of product is emphasized, as well as the communication between products and consumers."Customer behavior,which appears to be focused and directed at the object and at pleasure,in fact responds to quite different objectives:displaced expression of desire,and the production of a code of social values through the use of differential signs" (Baudrillard).The reason for image-oriented customer behavior is probably that customers' lifestyle has been continuously virtualized by paying much attention to "Virtual Reality".The evidences can be traced from computer games and Hollywood movies,in which customers' preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style,color,taste,shape and material, and communicate with customers creatively,imaginatively and innovatively,and enable them to enjoy the distictive experience image brings." "〔A〕need is not a need for a particular object as much as it is a 'need' for difference" (Baudrillard).The typical example is Apple Computers IMAC,which has strong visual impact and outstanding dynamics. By this way,customer relationship can be set up through image,and brand can be treated as living that can transform people.Other examples commonly used are Disney Fairyland and Las Vegas,where new experience and imagination are fully demonstrated.In sum, consumption is negotiation,a never-ending conversation held in the languages of advertising, packaging,branding,fashion,and entertainment. More Attention to the Image of Product
|