It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.

But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.

On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.

The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”

Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.

Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.

The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.

The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.

For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.

Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.

1.Who is to blame for the tragedy of Changchun infant according to the passage________?

A. The baby’s father B. Buick and Hyundai dealership

C. Weibo D. Not clear

2.Which of the following statements is correct________?

A. The missing infant was found alive in the stolen car.

B. Micro blog marketing of tragic infant death fuels firestorm of criticism.

C. People can’t see the two posts any more because they were deleted.

D. The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

3.What does the underlined word – “despicable” in paragraph 4 mean________?

A. Immoral B. Important C. Distinguished D. Considerable

4.The reason why Hyundai’s post was worse than Buick’s is that _________.

A. Hyundai dealership didn’t make an apology on Weibo

B. Buick dealership expressed its deeply sympathy and condolences

C. Hyundai’s post was made after people knew the infant had died

D. Buick’s car was more advanced on its GPS system

5.In the last paragraph, the author encourages people __________.

A. not to sink below the moral bottom line

B. not to sympathize our fellow man

C. to think twice before making decision

D. to magnify the mistakes people make

阅读下面短文并回答问题，然后将答案写在横线上（请注意问题后的词数要求）

[1]Perhaps you are an average student with average intelligence. However, you can receive better grades if you want. Yes, even students with average intelligence can be top students without additional work. Here’s how:

[2]Plan your time carefully. Make a list of your weekly tasks. Then make a schedule of your time. Be sure to set aside enough time to complete your normal reading and work assignments. Of course, studying shouldn’t occupy all of the free time on the schedule.

[3]Make good use of your time in class. Listening to what the teacher says in class means less work later. Take notes to help you remember what the teacher says.

[4]Skim before you read. Look over a passage quickly before you begin to read it more carefully. As you preview the material, you get some idea of the content and how it is organized. Later when you begin to read you will recognize less important material and you may skip some of these portions. Skimming helps double your reading speed and improve your comprehension as well.

[5]_____, Go over your notes as soon as you can after class. Review important points mentioned in class as well as points you remain confused. If you know what the teacher will discuss the next day, skim and read that material, too. If you review your notes and textbook regularly, the material will become more meaningful and you will remember it longer. Regular review leads to improved performance on tests.

[6]Develop a good attitude towards tests. The purpose of a test is to show what you have learned about a subject. The world won’t end if you don’t pass a test, so don’t worry excessively about a single test.

[7]There are other techniques that might help you with your studying. Improving your studying habits will improve your grades.

1.What’s the main idea of the passage?(no more than 8 words)

___________________________________________________________________

2.What should you do if you fail a test?(no more than 4 words)

___________________________________________________________________

3.Please fill in the blank in the fifth paragraph with proper words.(no more than 4 words)

___________________________________________________________________

4.According to the passage, how can an average student improve his/her grades?(no more than 6 words)

___________________________________________________________________

5.What does the word “it”(line 4, paragraph 5)probably refer to?(no more than 3 words)

____________________________________________________________________

为了减少食物浪费 ，中国最近开展了“光盘行动”。假如你是某校的学生李华，请以“Against Food Waste”为问题，写一篇120字左右短文，拟发表在学校网站英文版上。内容包括如下 ：

就餐浪费现象描述：据报道，每年全国在餐馆被倒掉的食物估计可养活2亿人

就餐浪费的原因

提出你的倡议

注意：陈述要点，可适当发挥，不要简单翻译。

China has launched a national campaign “Eat up All on the Plates”___________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

--I want some information on _______ package tour to Tailand .

-- ok , it costs 400 dollars ,including _____ accommodation.

A. / ; the B. a ; an

C. the ;an D. The ; /

She was looking for her three nephews , but they were nowhere ______ ，which made her worried .

A. to be found B. found C. seen D. to see

Whatever background you come from , you can be ______ successful with your hard work like many others .

A. equally B. merely C. mostly D. hardly

She is a well--known doctor now , but she _____ as a cleaner at the hospital for five years .

A. has worked B. worked C. had worked D. works

-- Mr President , do you plan to educate your two daughters to be officials ?

-- To tell your the truth , I hope they can do whatever _____ their interests.

A. fits B. matches C. suits D. needs

It is because of a long ______ from school that I am a bit behind the other classmates.

A. lack B. loss C. absence D. failure

______Ｉcould express my thanks to the traveler , he had already disappeared in the rain .

A. Before B. When C. Until D. While