In the United States, when one became rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what ‘keeping up with the Joneses’ is about. It is the story of someone who tried to look as rich as his neighbours.
The expression was first used in 1913 by a young American called Arthur Momand. He told this story about himself. He began earning $ 125 a week at the age of 23. That was a lot of money in those days. He got married and moved with his wife to a very wealthy neighbourhood outside New York City. When he saw that rich people rode horses, Momand went horseback riding every day. When he saw that rich people had servants, Momand and his wife also hired a servant and gave big parties for their new neighbours.    
It was like a race, but one could never finish this race because one was always trying to keep up. The race ended for Momand and his wife when they could no longer pay for their new way of life. They moved back to an apartment in New York City.
Momand looked around him and noticed that many people do things just to keep up with rich lifestyle of their neighbours. He saw the funny side of it and started to write a series of short stories. He called it ‘Keeping up with the Joneses’ because ‘Jones’ is a very common name in the United States.’ “Keeping up with the Joneses”came to mean keeping up with rich lifestyle of the people around you. Momand’s series appeared in different newspapers across the country for over 28 years.
People never seem to get tired of keeping up with the Joneses. And there are ‘Jonses’ in every city of the world. But one must get tired of trying to keep up with the Joneses because no matter what one does, Mr. Jones always seems to be ahead.

  1. 1.

    Some people want to keep up with the Joneses because they ______.

    1. A.
      want to be as rich as their neighbours
    2. B.
      want others to know or to think that they are rich
    3. C.
      don’t want others to know they are rich
    4. D.
      want to be happy
  2. 2.

    It can be inferred from the story that rich people like to ________.

    1. A.
      live outside New York City
    2. B.
      live in New York City
    3. C.
      live in apartments
    4. D.
      have many neighbours
  3. 3.

    The underlined word “neighbourhood” in the second paragraph means ________.

    1. A.
      a person who lives near another
    2. B.
      people living in an area
    3. C.
      an area near the place referred to
    4. D.
      an area in another town or city
  4. 4.

    Arthur Momand used the name ‘Jones’ in his series of short stories because’ Jones’ is ________.

    1. A.
      an important name
    2. B.
      a popular name in the United States
    3. C.
      his neighbour’s name
    4. D.
      not a good name
  5. 5.

    According to the writer, keeping up with the Joneses is ________.

    1. A.
      correct
    2. B.
      interesting
    3. C.
      impossible
    4. D.
      good

Although the United States covers so much land and the land produces far more food than the present population needs，its people are by now almost entirely an urban society. Less than a tenth of the people are engaged in agriculture and forestry(林业), and most of the rest live in or around towns，small and large.Here the traditional picture is changing: every small town may still be very like other small towns，and the typical small town may represent a widely accepted view of the country，but most Americans do not live in small towns any more. Half the population now lives in some thirty metropolitan areas(1arge cities with their suburbs, of more than a million people each—a larger proportion than in Germany or England，let alone France). The statistics(统计)of urban and rural population should be treated with caution because so many people who live in areas classified as rural travel by car to work in a nearby town each day. As the rush to live out of town continues，rural areas within reach of towns are gradually filled with houses, so that it is hard to say at what moment a piece of country becomes a suburb. But more and more the typical American lives in a metropolitan rather than a small town environment.

  1. 1.

    If now America has 250 million people.how many of them are engaged in agriculture and forestry? 

    1. A.
      About 25 million
    2. B.
      More than 25 million
    3. C.
      Less than 25 million
    4. D.
      Less than 225 million
  2. 2.

    Which of the following four countries has the smallest proportion of people living in metropolitan areas?

    1. A.
      United States
    2. B.
      Germany
    3. C.
      France
    4. D.
      England
  3. 3.

    What’s the meaning of the word“metropolitan”in the middle of the passage?

    1. A.
      Of a large city with its suburbs
    2. B.
      Of small and large towns
    3. C.
      Of urban areas
    4. D.
      Of rural areas

ROME: The legend of Leonardo da Vinci is covered in mystery: How did he die? Are the remains buried in a French castle really those of the master? Was the "Mona Lisa" a self-portrait in disguise (伪装)?
A group of Italian scientists believe the key to solving those puzzles lies with the remains, and they say they are seeking permission to dig up the body to conduct carbon and DNA testing.
If the skull is undamaged, the scientists can go to the heart of a question that has fascinated scholars and the public for centuries: the identity of the "Mona Lisa." Recreating a virtual and then physical reconstruction of Leonardo's face, they can compare it with the smiling face in the painting.
"We don't know what we'll find if the tomb is opened. We could even just find grains and dust," says Giorgio Gruppioni, an anthropologist who is participating in the project. "But if the remains are well kept, they are a biological record of events in a person's life, and sometimes in their death." Silvano Vinceti, the leader of the group, said that he plans to press his case with the French officials in charge of the said burial site at Amboise Castle early next week.
Leonardo moved to France at the invitation of King Francis I, who named him "first painter to the king." He spent the last three years of his life there, and died in 1519 at age 67. The artist's original burial place, the palace church of Saint Florentine, was destroyed during the French Revolution and remains that are believed to be his were eventually reburied in the Saint-Hubert Chapel near the castle.
"The Amboise tomb is a symbolic tomb; it's a big question mark," said Alessandro Vezzosi, the director of a museum dedicated to Leonardo in his hometown of Vinci. Vezzosi said that investigating the tomb could help identify the artist's bones with certainty and solve other questions, such as the cause of his death. He said he asked to open the tomb in 2004 to study the remains, but the Amboise Castle turned him down.
The group of 100 experts involved in the project, called the National Committee for Historical and Artistic Heritage, was created in 2003 with the aim of "solving the great mysteries of the past," said Vinceti, who has written books on art and literature.
Arguably the world's most famous painting, the "Mona Lisa" hangs in the Louvre in Paris, where it drew some 8.5 million visitors last year. Mystery has surrounded the identity of the painting's subject for centuries, with opinions ranging from the wife of a Florentine merchant to Leonardo's own mother.
That Leonardo intended the "Mona Lisa" as a self-portrait in disguise is a possibility that has interested and divided scholars. Theories have existed: Some think that Leonardo's taste for tricks and riddles might have led him to hide his own identity behind that puzzling smile; others have guessed that the painting hid an androgynous lover.
If granted access to the grave site, the Italian experts plan to use a tiny camera and radar to confirm the presence of bones. The scientists would then exhume (挖掘) the remains and attempt to date the bones with carbon testing.
At the heart of the proposed study is the effort to discover whether the remains are actually Leonardo's, including with DNA testing.
Vezzosi questions the DNA comparison, saying he is unaware of any direct descendants (后代) of Leonardo or of tombs that could be attributed with certainty to the artist's close relatives.
Gruppioni said that DNA from the bones could also eventually be compared to DNA found elsewhere. For example, Leonardo is thought to have rubbed colors on the canvas with his thumb, possibly using saliva (唾液), meaning DNA might be found on his paintings.
Even in the absence of DNA testing, other tests could provide useful information, including whether the bones belonged to a man or a woman, and whether the person died young or old.
Even within the committee, experts are divided over the identity of the "Mona Lisa."
Vinceti believes that a tradition of considering the self-portrait to be not just a faithful imitation of one's features but a representation of one's spiritual identity may have resonated (共鸣) with Leonardo.
Vezzosi, the museum director, dismissed as "baseless and senseless" the idea that the "Mona Lisa" could be a self-portrait of Leonardo. He said most researchers believe the woman may have been either a wife of the artist's sponsor, the Florentine nobleman Giuliano de Medici, or Lisa Gherardini, the wife of a rich silk merchant, Francesco del Giocondo. The traditional view is that the name "Mona Lisa" comes from the silk merchant's wife, as well as its Italian name: "La Gioconda."  

  1. 1.

    Why does the author ask a couple of questions in the beginning?

    1. A.
      To arouse the interest of readers
    2. B.
      To puzzle Italian scientists
    3. C.
      To answer the questions himself
    4. D.
      To make fun of French officials
  2. 2.

    The best title of this story might be “_____”

    1. A.
      What Is the Purpose of an Investigation?
    2. B.
      How Did Leonardo da Vinci Die in France?
    3. C.
      Are the Remains Really Those of the Master?
    4. D.
      Did Leonardo Paint Himself as 'Mona Lisa'?
  3. 3.

    The sentence “he plans to press his case with the French officials” (underlined in Paragraph 4) suggests that Vinceti intends to _____

    1. A.
      press the French officials to participate in their project
    2. B.
      urge the French officials to open the tomb early next week
    3. C.
      persuade the French officials to allow opening the tomb
    4. D.
      record events in a person’s life with the French officials
  4. 4.

    Which of the following statements is true according to the passage?

    1. A.
      Scholars have the same opinion on DNA testing
    2. B.
      Scientists doubt if the remains are those of da Vinci
    3. C.
      The identity of “Mona Lisa” has already been proved
    4. D.
      Alessandro Vezzosi got permission to open the tomb
  5. 5.

    We can infer from the last two paragraphs that _____?

    1. A.
      “Mona Lisa” is the name of the wife of a silk merchant
    2. B.
      the “Mona Lisa” is a self-portrait of Leonardo da Vinci
    3. C.
      experts divided the committee into several groups
    4. D.
      opinions differ of the identity of the “Mona Lisa”

When the TV viewer turns on his set, what sort of programs does he have to choose from? You might think there would be more programs devoted to entertainment than to anything else, but that’s not the case. In most countries, fewer than 20% of broadcasting hours are devoted to entertainment. U.S. figures are high----34.8% , and the unloving Canadians are even higher with 44%. Except Canada and Italy, all countries give more broadcasting time to education than to either information (news , documentaries and so on) or entertainment programs. Of course, few educational broadcasts take place during peak viewing times. In Japan though , more than 60%of broadcasting time is taken up with education of one kind of anther----just another example of the businesslike Japanese philosophy. In the U.K., the figure is 56.4% . the Italians have fewer educational programs than anyone else. They don’t go in for entertainment either. Only about ten percent of viewing time is devoted to dramas and serials, quiz shows, music, sports etc. You will find more news information programs on Italian TV than anything else. That’s understandable in a country experiencing social and political changes. Italians rely on TV to tell them what’s going on---and events are happening almost too fast to follow. The percentage of time the U.S. devoted to news and documentary programs is much smaller. After education, most TV time is given to entertainment. Many of these programs are shown around the world.

  1. 1.

    Based on this passage, the greatest percentage of TV broadcasting hours to educational is in __.

    1. A.
      Japan
    2. B.
      Italy
    3. C.
      Canada
    4. D.
      the United States
  2. 2.

    More news information programs are broadcast on Italian TV than anywhere else because the Italians ___.

    1. A.
      are interested in what is happening in the world.
    2. B.
      Like to follow the changes that are going on in their social life
    3. C.
      Prefer to learn news information on TV rather than in newspapers
    4. D.
      Expect TV to tell them the latest news about what is going on in their country
  3. 3.

    So far as the broadcasting hours devoted to entertainment , which of the following is true?

    1. A.
      The Japanese figure is the highest in the world.
    2. B.
      The U.S. figure is smaller than the U. K. figure
    3. C.
      The U.K. figure is second to the Japanese figure
    4. D.
      The Canadian figure is higher than that of any other country.
  4. 4.

    In the United States, ____.

    1. A.
      TV programs are shown for world audience to watch
    2. B.
      Most of TV broadcasting hours are give to entertainment
    3. C.
      Educational programs are shown during peak viewing times
    4. D.
      TV broadcasting hours devoted to education are more than those devoted to entertainment

In the late nineteenth century, ^5,000 pianos were sold in the United States each year and, with over half a million youths learning to play the instrument, there was a huge demand for sheet music （活页乐谱）.Indeed the demand was so huge that publishers rushed to enter the profitable market.During the last fifteen years of the century, many publishers began to set up shops in New York, the center for the production of the musical arts
By the turn of the nineteenth century many important publishers had their offices on 28th Street between Broadway and 5th Avenue, and this Is the area that became known as Tin Pan Alley.It was here that publishers adopted new, aggressive business practices and marketing techniques to achieve great sales.
How it became to be known by that name is unclear, but the general opinion is that it is down to a visiting journalist by the name of Monroe Rosenfeld.He described the area as being drowned in the noise coming from the producers' offices, sounding as though hundreds of people were hitting tin pans（锡锅）.He used it several times in his newspaper articles in the early twentieth century and the term stuck.With time this name was popularly embraced and many years later it came to describe the U.S.music publishing industry in general.
The start of Tin Pan Alley is usually dated to about 1885,.but the end of Tin Pan Alley is less clear-cut .Some date it to the start of the Great.Depression in the 1930s when the phonograph（留声机） and radio replaced sheet music, as the driving force of American popular music, while others consider Tin Pan Alley to have continued into thel950s when earlier styles of American popular music were upstaged （抢风头） by the rise of rock & roll.
There's a plaque（纪念匾牌）on the sidewalk on 28th Street in honor of the influence of Tin Pan Alley on American popular culture, but the buildings that were home to the legendary Tin Pan Alley publishers and songwriters are up for sale and may be torn down to make room for modern high-rise buildings.

  1. 1.

    What.is the passage mainly about ?                     

    1. A.
      American popular music.
    2. B.
      Tin Pan Alley's future。
    3. C.
      American music Industry.
    4. D.
      The history of Tin Pan Alley.
  2. 2.

    In the early 20th century.Tin Pan Alley was used to refer to ____.

    1. A.
      the American popular culture.
    2. B.
      the American printing media
    3. C.
      the American rock-music center
    4. D.
      the American music publishing industry.
  3. 3.

    In the nineteenth century, the driving force of American popular music was:____.

    1. A.
      rock & roll
    2. B.
      sheet music
    3. C.
      country music
    4. D.
      phonographs and radios
  4. 4.

    When visiting Tin Pan Alley , Rosenfeld probably felt it was ____.

    1. A.
      very noisy
    2. B.
      very quiet
    3. C.
      wide
    4. D.
      narrow
  5. 5.

    We can learn from the passage that ______.

    1. A.
      the term " Tin Pan Alley" was perhaps first used by Rosenfeld.
    2. B.
      the old shops of Tin Pan Alley will be well protected.
    3. C.
      Tin Pan Alley got its name in the early nineteenth century.
    4. D.
      there were once some factories in Tin Pan Alley

Taking the train is a wonderful way to see America. In the 19th century, train routes appeared from coast to coast, carrying both people and goods Today, a long-distance Amtrak train trip is a different way to experience the United States.
The long-distance Amtrak trains have lots of room. Coach seats have lots of leg room and wide aisles(走廊),sightseeing lounges(休闲室) have large windows, and sleeping areas can provide a good night’s rest. On a train trip, there’s time to talk, play cards or board games, and read to one another. On a car trip, parents have to drive while on a train, parents can sit back and watch the scenery go by. Unlike an airplane, traveling by train is not the quickest way to arrive at your destination; the train is the destination in itself.
Amtrak manages long-distance trains that run through the United States. Routes have different names, such as Empire Builder, California Zephyr, Sunset Limited and Southwest Chief. The long-distance trains have double-decker cars(Superliners), sightseeing lounges, and a real dining car. On shorter trains, such as from New York to Washington. DC, the cars are single level and only have a snack bar. In the Superliner trains, the sightseeing lounge is lined with windows on the second level while on the lower level a snack bar and tables can be found. In the evening, videos are shown in the lounge car—either entertaining movies or documentaries.
Tip: As delays are common on Amtrak trains, always call the station before you go there. Otherwise, you may be cooling your heels(脚后跟) for hours.

  1. 1.

    What’s the advantage of seeing America by train?

    1. A.
      There are more services on the train than any other
    2. B.
      Traveling by train is the quickest way to reach your destination.
    3. C.
      Traveling by train gives people more time to see and do things.
    4. D.
      The trains like Amtrak allow people to enjoy the journey cheaply.
  2. 2.

    Which of the following can be found on short-distance Amtrak trains?

    1. A.
      Sleeping areas.
    2. B.
      Snack bars.
    3. C.
      Sightseeing lounges.
    4. D.
      Coach seats.
  3. 3.

    What does the underlined sentence in the last paragraph mean?

    1. A.
      You will have to wait.
    2. B.
      You make your heel cool.
    3. C.
      You will have no place to stand on the train.
    4. D.
      Your feet will be hurt on the train.
  4. 4.

    Which of the following about Superliners is true?

    1. A.
      There are lines of windows on the lower level.
    2. B.
      The snack bar is on the higher level.
    3. C.
      A sightseeing lounge is on the upper level.
    4. D.
      Both levels are equipped with videos.

In the decade（十年）of the 1970s, the United Nations organized several important meetings on the human environment to study a very serious problem.We humans are destroying the world around us.We must learn to protect them, or life will be very bad for our children and grandchildren.
There are several major aspects to this problem.
Population
Most problems of the environment come from population growth.In 1700 there were 635 million people in the world; in 1900 there were 1.6 billion; in 1950, 2.5 billion; and in 1980, 4.4 billion.In the year 2010 there will be 7.3 billion.More people need more water, more food, more wood, and more petroleum.
Distribution
Scientists say there is enough water in the world for everyone, but some countries have a lot of water and some have only a little.Some areas get all rain during one season.The rest of the year is dry.
Petroleum
We are using up the world’s petroleum.We use it in our cars and to heat our buildings in winter.Farmers use petrochemicals to make the soil rich.They use them to kill insects on those plants.These chemicals go into rivers and lakes and kill the fish there.Thousands of people also die from these chemicals every year.Chemicals also go into the air and pollute it.Winds carry this polluted air to other countries and other countries.
Poverty
Poor farmers use the same land over and over.The land needs a rest so it will be better next year.However, the farmer must have food every year.Poor people cut down trees for firewood.In some areas when the trees are gone, the land becomes desert.However, people need wood to cook their food now.Poor people cannot save the environment for the future.
We now have the information and the ability to solve these huge problems.However, this is not a problem for one country or one area of the world.It is a problem for all humans.The people and the nation of the world must work together to protect the world’s resources.No one controls the future, but we all help make it.

  1. 1.

    According to the passage, our world is being destroyed mainly because ______.

    1. A.
      pollution is getting worse and worse
    2. B.
      population are increasing greatly
    3. C.
      we humans are using up all of our natural resources
    4. D.
      distribution is not reasonable.
  2. 2.

    Good distribution means ________.

    1. A.
      having things in the right place at the right time.
    2. B.
      cutting down forests and selling them to other countries.
    3. C.
      building water systems to carry water to farms.
    4. D.
      conserving our natural resources
  3. 3.

    The best title of the passage should be ________

    1. A.
      The World Being Destroyed
    2. B.
      A Serious Problem We Should Pay Attention to
    3. C.
      Aspects That Destroyed Our World
    4. D.
      Conserving the World’s Natural Resources

Of the 7,000 languages spoken in the world today, linguists (语言学家) say, nearly half are likely to disappear this century. In fact, one falls out of use about every two weeks.
Some languages die out in an instant, at the death of the only surviving speaker. Others are lost gradually in bilingual (双语的) cultures, as local tongues are edged out by the dominant (占主导地位的) language at school, in the marketplace and on television.
New research, supported by the National Geographic Society and the Living Tongues Institute for Endangered Languages, has found the five regions where languages are disappearing most rapidly. They are northern Australia, central South America, North America's upper Pacific coastal zone, eastern Siberia, and Oklahoma and the southwestern United States.
K. David Harrison, an associate professor of linguistics at Swarthmore College, US, said that more than half the languages had no written form and were vulnerable to loss and being forgotten." Their loss leaves no dictionary, no text, or no record of the accumulated knowledge and history of a disappeared culture.
Harrison and other researchers started their rescue project last year. They have been trying to identify and record endangered languages. They interviewed and made recordings of the few remaining speakers of a language and collected basic word lists. The individual projects, some lasting three to four years, involve hundreds of hours of recording speech, developing grammar and preparing children's readers in the obscure (逐渐没落的) language. The research has concentrated on preserving entire language families.
"These are probably languages that cannot be brought back, but at least we made records of them," said Gregory Anderson, director of the Living Tongues Institute, in Oregon, US.

  1. 1.

    What does the passage mainly tell us?          

    1. A.
      Many languages are quickly disappearing.
    2. B.
      Some languages are disappearing because they are hard to remember.
    3. C.
      Chinese is one of the languages that are disappearing.
    4. D.
      Thanks to some researchers, many endangered languages have been rescued.
  2. 2.

    What does the word vulnerable in the fourth paragraph mean?  

    1. A.
      easy to remember.
    2. B.
      easy to forget.
    3. C.
      likely to be damaged.
    4. D.
      likely to be protected.
  3. 3.

    Which of the following is true according to the fifth paragraph?  

    1. A.
      Harrison and other researchers are trying to find out why some languages died out.
    2. B.
      Harrison and other researchers tried to start a rescue project.
    3. C.
      Harrison and other researchers have concentrated on preserving all the languages.
    4. D.
      Harrison and other researchers have done some rescue work on the obscure languages.
  4. 4.

    One of the things that Harrison and other researchers did was         .   

    1. A.
      to have more people speak the disappearing language
    2. B.
      to make records of the disappearing language
    3. C.
      to limit dominant languages
    4. D.
      to publish a dictionary of the disappearing language
  5. 5.

    What do you think is the suggested reason for some languages disappearing?     

    1. A.
      Local tongues are gradually edged out by the dominant language at school, in the marketplace and on television.
    2. B.
      The number of people who speak the languages are small.
    3. C.
      There are no dictionaries for the languages.
    4. D.
      No one make records of the languages, so they gradually disappear.

In the summer of 1978 an English farmer was driving his tractor through a field of wheat when he discovered that some of his wheat was lying flat on the ground. The fattened (压平的) wheat formed a circle about six meters across. Around this circle were four smaller circles of flattened wheat. The five circles were in a formation like five dots. During the following years, farmers in England found the strange circles in their fields more and more often.
The circles are called “crop circles” because they appear in the fields of grain - usually wheat or corn. The grain in the circles lies flat on the ground but never broken; it continues to grow, and farmers can later harvest it. Farmers always discover the crop circles in the morning, so the circles probably form at night. They appear only in the months from May to September.
At first, people thought that the circles were a hoax. Probably young people were making them as a joke, or farmers were making them to attract tourists. To prove that the circles were a hoax, people tried to make circles exactly like the ones that farmer had found. They couldn’t do it. They couldn’t enter a field of grain without leaving tracks(痕迹), and they couldn’t flatten the grain without breaking it.
Many people believe that beings from outer space are making the circle to communicate with us from far away and that the crop circles are messages from them.
Scientists who have studied the crop circles suggested several possibilities. Some scientists say that a downward rush of wind leads to the formation of the circles - the same downward rush of air that sometimes causes an airplane to crash. Other scientists say that forces within the earth cause the circles to appear. There is one problem with all these scientific explanations: crop circles often appear in formations, like the five-dot formation. It is hard to believe that any natural force could form those.

  1. 1.

    In the summer of 1978, an English farmer discovered in his field that __________.

    1. A.
      some of his wheat had been damaged
    2. B.
      his grain was growing up in circles.
    3. C.
      his grain was moved into several circles
    4. D.
      some of his wheat had fallen onto the ground.
  2. 2.

    According to the text, the underlined part “hoax” (in the 3rd paragraph) probably means __________.

    1. A.
      an attempt made to fool people
    2. B.
      a special way to plant crops
    3. C.
      a research on the force of winds
    4. D.
      an experiment for the protection of crops.
  3. 3.

    Which of the following may prove that the crop circles are not made by man?

    1. A.
      The farmer couldn’t step out of the field.
    2. B.
      The farmers couldn’t make the circles round.
    3. C.
      The farmers couldn’t leave without footprints.
    4. D.
      The farmers couldn’t keep the wheat straight up.
  4. 4.

    A proper title for this passage is ___________.

    1. A.
      An Unsolved Mystery
    2. B.
      Strange Flying Objects
    3. C.
      The Power of Natural Forces
    4. D.
      The discovery of Strange Circles

In the West, advertisements are the fuel that makes mass media (大众传媒) work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money.  So where does the money come from?  From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (赞助商) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.

  1. 1.

    The existence of the privately owned mass media depends on the support of ________.

    1. A.
      the government
    2. B.
      their owners families
    3. C.
      advertisements
    4. D.
      the TV stations
  2. 2.

    The passage seems to say that different ideas about what advertising is are given due to ________.

    1. A.
      the change of time
    2. B.
      the subject of the advertisements
    3. C.
      people’s age difference
    4. D.
      people’s different opinions
  3. 3.

    Which of the following is considered modern mass media? ________.

    1. A.
      Newspapers
    2. B.
      Emails
    3. C.
      Magazines
    4. D.
      Films
  4. 4.

    According to the passage, which of the following statements about advertisements is NOT true?

    1. A.
      The sponsors are always mentioned.
    2. B.
      Advertising must be honest and humorous.
    3. C.
      There is the description of things advertised.
    4. D.
      Advertising is directed at large groups of people.
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