题目内容
They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper
on bus, as they go to work; and on the way back home, after work, they are engaged in reading an evening
newspaper.
There are many "morning papers", both national and provincial. The most famous is The Times. Different
from what many foreigners believe, this is not a government newspaper. The various newspapers usually
have their own views on politics, but they are not organs of the political parties, with the exception of the
Communist Morning Star. The Labor Party and the Trades Union Congress no longer have a daily newspaper
to represent them.
Bold headlines and a variety of photographs are features of the British press. Some newspapers, such as
the sober Daily Telegraph and The Times, use photographs sparingly (节省). The more "popular" newspapers,
using the small or "tabloid" (小报) format, such as the Daily Express, the Mail, the Daily Mirror and the Sun,
use pictures extensively and also run strip cartoons and humorous drawings, some of which present striking
pictorial comment on politics.
Besides offering features common to newspapers all over the world, British newspapers specialize in pages
devoted to criticism of the arts and a woman's page. One feature found in many foreign newspapers is missing
in British papers: the serial (连载).
Nearly all papers pay special attention to the reporting of sports and athletics. The evening newspapers
are often bought because the buyer wants to know the winner of a race, or to get good tip for a race that is
still to be run. There is no censorship (审查) of the press in Britain (except in wartime), though of course all
newspapers-like private persons-are responsible for what they publish, and can be sued for libel (为诽谤而
被起诉) for publishing articles that go beyond the bounds of decency (正派), or for ignorance of court. (e.g.
calling a man a murderer while he is still being tried. Such cases are not often)
readers?
B. They read newspapers at work.
C. They read newspapers on bus.
D. They read newspapers on the way back home.
B. The Times has its own views on politics
C. The Times is the most famous newspaper in the world
D. The Times pays too much attention to the reporting of political events
B. various kinds of photographs
C. striking pictorial comment on politics
D. both A and B
B. In Britain, newspapers must be carefully examined by the authorities (当局) before their publication for
fear that they present anything offensive.
C. Few British newspapers publish libelous articles.
D. The Times is one of the world-famous newspapers.
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| 阅读理解. | ||||||||||||
| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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