题目内容
words, Westerners tend to put most of their ideas and feelings into words, and then state these ideas and
feelings clearly and openly. It is generally considered a good thing to"get to the point" and "say what you
mean," and it is largely the speaker's responsibility to ensure that his/her message is stated in a way that is
clear and easy to understand.
In contrast (比照), Chinese people tend to communicate in a way that is more indirect and subtle. They
often view direct, explicit communication as unsophisticated (不成熟的) or even rude. They are more likely
to preserve good feelings and relationships by not saying something that might upset or offend (冒犯) another
person. If a Westerner makes a request and a Chinese person responds by saying something like "I'll think it
over", the Westerner may assume that there is a good chance that the answer will be "yes". In fact, there is a
better chance that the implied answer is"no".
One interesting example of the Western preference for very direct communication can be seen in what
Western students are taught about how they should organize their writing. Writers are generally expected to
state their point as clearly as possible, generally right at the beginning. Students are taught to begin paragraphs
with a "topic sentence" that states the point of the paragraph. Also, articles should generally begin with a brief
statement of the points to be made -and also conclude with a review of those same points. In contrast, in
Chinese writing it is more acceptable to build up to the point rather announcing it right form the start, although
it is also acceptable to state the point up front.
It is important to note that Westerners are not all equally direct in their communication styles. For example,
the direct communication style is more typical of Western men than of Western women. Furthermore, even in
Western culture it is generally not considered good to communicate so directly that you hurt other people's
feelings, offend them, or create conflict.
B. Features of Western culture
C. Communication skills
D. Politeness in communication
B. prefer to express their ideas openly
C. often communicate in an indirect way
D. consider direct communication as rude
B. tend to let readers guess their point
C. usually announce their point from the start
D. like ending each paragraph with a topic sentence
B. Western women
C. Chinese men
D. Chinese women
B. providing figures to support its main point
C. describing the changes in space order
D. giving examples and making comparisons
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 阅读理解. | ||||||||||||
| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
| ||||||||||||