题目内容
| 阅读理解。 |
| The climate of any place is the kind of weather. It usually has over a long period of time. The houses we live in, the clothes we wear, and the food we eat depend on the climate of the place where we live. Climate is a pattern that is not nearly as simple as we think, and it is affected by many factors. The distance to the North or South Pole or to the equator really matters a lot. If you live near either of the poles, you live in a cold climate, for the place where you live does not get as much or as direct sunshine as a place farther away from the poles. In places close to the equator, the climate is very hot, for they are the parts where the sun shines almost straight down. Whether rain or snow falls makes a great difference to the climate. In hot, dry deserts, little rain falls, but in a hot rainforest, the amount (数量) of rainfalls is far larger than that in a desert, for there is a heavy rain almost every day, even several times per day. Though a rainforest and a desert may be the same distance from the equator, their climates are rather different from each other. How much rain or snow falls is considered by some to be determined by the winds, the surrounding mountains and the currents (水流) in nearby seas and so on. In short, it is a very complex natural phenomenon. |
| 1. This passage mainly talks about ____. |
| A. weather B. different climates C. climate and its determining factors D. the difference between weather and climate |
| 2. From this passage, we know climate and weather are ____ and climate is ____. |
| A. almost the same; the general term of weather B. quite different; the average weather conditions at a particular place over a period of time C. not the same; included by weather D. very much alike; bigger and weather is smaller |
| 3. The climates between a tropical(热带的) desert and a tropical rainforest are different in ____ . |
| A. the amount of rainfalls B. the winds and the surrounding mountains C. the currents in nearby seas D. how much sunshine the two different places can get |
| 4. From the context, we can guess that the word "complex" means ____ . |
| A. simple B. easy to understand C. rather D. difficult to understand |
| 1-4: CBAD |
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| 阅读理解. | ||||||||||||
| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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