Question

第二节  书面表达（满分25分）

2012龙年央视春晚亮点之一，节目中无一广告植入。最近，某网站举行了一次题为“对今年春晚无广告植入的态度”的调查，请根据以下饼图（pie chart）所示信息用英语写一篇短文，并提出你自己的看法。

    1．央视发展改革需要20%         

2．太多广告损害央视形象15%

    3．许多广告与节目主题无关20%

4．损失了许多广告费 15%          

5．快乐温馨有创意30%

注意：

1．对所给提示，不要简单翻译，可适当增加细节，使行文连贯。

2．词数在120左右，开头已给出，不计入总词数。

3．植入广告：product  placement

The 2012 Spring Festival Gala has first set a unique record in the history of 30 years’ SFG--- no product placement in the programs, which accordingly has caused heated discussions.

Answer 1

The 2012 Spring Festival Gala has first set a unique record in the history of 30 years’ SFG--- no product placement in the programs, which accordingly has caused heated discussions.

 As is shown in the pie chart,20% of the people surveyed think it is a great need for the reform of CCTV, which is of great benefit to the development of CCTV itself. On the contrary, due to too many product placements in the past , 15% hold the view  that great harm has been done to the image of CCTV. And 30% of them consider it is full of happiness and creation ,which can set a good example for the next. Not related to the theme of the whole evening party , too many are meaningless, which takes up 20%.

  However, about 15% of them think that not only will it bring advertisers a great loss but also the related departments.

   As far as I am concerned, no product placement nowadays may be acceptable, and it should be advocated in the society .Most importantly, it should first take the audience’s feeling into account.