I had this exchange with my 6-year-old last week.

       Him: Mom, we have to start buying Danimals.

       Me: Why?

       Him: So, I can bring it to |school for lunch.It's yogurt .

       Me: Why do you want it so badly?

       Him: Because Danimals i|s giving away five fantastic Caribbean vacations.

       I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工着色的) yogurt that costs a lot.

       Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.

       Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?

       Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠诚)

       At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.

       "One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |

From the dialogue between the author and the son, we can infer that ____-

       A.the son likes drinking yogurt a lot.

       B.buying Danimals may win a free tour

       C.the son's school encourages kids to eat yogurt

       D.Danimals in the most popular yogurt among kids.

We can learn from th^ passage that     '

       A.character bowls increase kids' appetite.

       B.character-themed wall paint is expensive

       C.household goods are becoming the target of advertisers.

       D.Linn considered character-themed products a foolish marketing strategy.

The underlined word "buck" in the last paragraph probably means _____.

       A.support        B.resist           C.advertise            D.learn

What does the passage mainly tell us ?  .

       A.Marketing is affecting kids all the time.

       B.Most kids now don't have a happy childhood,

       C.Kids like buying licensed school supplies a lot.

       D.Licensed character produce are doing great harm to kids.

If you look for a book as a present for a child, you will be spoiled for choice even in a year when there is no new Harry Potter.J.K. Rowling's wizard is not alone: the past decade has been a harvest for good children's books, which has set off a large quantity of films and an increased sales of classics such as The lord of the Rings.

Yet despite that, reading is increasingly unpopular among children. According to statistics, in 1997 23% said they didn't like reading at all. In 2003, 35% did. And around 6% of children leave primary school each year unable to read properly.

Maybe the decline is caused by the increasing availability of computes games. Maybe the books boom has affected only the top of the educational pile. Either way, Chancellor Cordon Brown plans to change things for the bottom of the class. In his pre-budget report, he announced the national project of Reading Recovery to help the children struggling most.

Reading Recovery is aimed at six-year-olds, who receive four months of individual daily half-hour classes with a specially trained teacher. An evaluation earlier this year reported that children on the scheme made 20 months' progress in just one year, whereas similarly weak readers without special help made just five months' progress, and so ended the year even further below the level expected for their age.

International research tends to find that when British children leave primary school they read well, but read less often for fun than those elsewhere. Reading for fun matters because children who are keen on reading can expect lifelong pleasure and loving books is an excellent indicator of future educational success. According to the OECD, being a regular and enthusiastic reader is of great advantage.

6. Which of the following is TRUE of Paragraph 1?

A. Many children's books have been adapted from films.

B. Many high-quality children's books have been published.

C. The sales of classics have led to the popularity of films.

D. The sales of presents for children have increased.

7. Statistics suggested that ________.

A. the number of top students increased with the use of computers

B. a decreasing number of children showed interest in reading

C. a minority of primary school children read properly

D. a large percentage of children read regularly

8. What do we know about Reading Recovery?

A. An evaluation of it will be made sometime this year.

B. Weak readers on the project were the most hardworking.

C. It aims to train special teachers to help children with reading.

D. Children on the project showed noticeable progress in reading.

9. Reading for fun is important because book-loving children ________.

A. take greater advantage of the project

B. show the potential to enjoy a long life

C. are likely to succeed in their education

D. would make excellent future researchers

10. The aim of this text would probably be ________.

A. to overcome primary school pupils' reading difficulty

B. to encourage the publication of more children's books

C. to remind children of the importance of reading for fun

D. to introduce a way to improve early children reading

Traditional fairytales(童话) are being given up by parents because they are too scary for their young children, a study found.

Research uncovered that one in five parents has got rid of old literature such as Snow White and the Seven Dwarves and Rapunzel in favor of more modern books.

One third of parents said their children have been left in tears after hearing the gruesome details of Little Red Riding Hood.

And nearly half of mothers and fathers refuse to read Rumplesliltshin to their kids as the themes of the story are kidnapping and killing.

Similarly, Goldilocks and the Three Bears was also a tale likely to be left on the book shelf as parents felt it forgives stealing.

The survey of 2,000 adults was completed to mark the launch of the hit US drama GRIMM ( 格林童话剧) , which starts tonight at 9pm on Watch, and sees six drama series based on traditional fairytales.

The survey found a quarter of parents questioned wouldn’t consider reading fairytales to their kids.

And 52 percent of the parents said Cinderella didn’t send a good message to their children as it describes a young woman doing housework all day.

Steve Hornsey, General Manager of Watch, said: "Bedtime stories are supposed to calm children down and send them off to sleep soundly.But as we see in GMMM, fairytales can be dark and dramatic so it’s understandable that parents worry about reading them to young children.As adults we can see the innocence in fairytales, but a five - year - old child could take them too literally.Despite the dark nature of classic fairytales as we see in GRIMM, good will defeat evil and there is always a moral to the story."

The study also found two thirds of mums and dads try to avoid stories which might give their children nightmares.The most popular book read at bedtime is now 'The Very Hungry Caterpillar' by Eric Carle.

However half of parents said traditional tales are "more likely to have a strong moral message than a lot of modern kids' books, such as The Gruffato, The Hungary Caterpillar and the Mr. Men books.

1.Classical works for children are being avoided by parents they think           .

A.they contain unmoral themes

B.they are terrifying

C.they encourage stealing, kidnapping and killing

D.they are tired of answering questions

2.What does the underlined word "gruesome" mean?

A.Very horrible

B.Very amusing

C.Very disappointing

D.Very amazing

3.Which stories are the popular bedtime stories that parents like to tell their children now?

A.Snow White and the Seven Dwarves and Cinderella

B.The Very Hungry Caterpillar and Little Red Riding Hood.

C.The Very Hungry Caterpillar andMr. Men

D.Goldilocks and the Three Bears and Cinderella

4.According to Steve Hornsey , adults can see innocence in a fairy tale but a 5-year-old child might ______.

A.think it is different from the reality

B.dislike it because it is scary

C.believe exactly what the tale says

D.feel there is a moral to the story

 

 

第三节 摘录信息 (共5小题;每小题2分,满分10分)

阅读下面短文,根据所读内容在文后第61至第65小题的空格里填上适当的单词或短语,并将答案转写到答题卡上。注意:每空不超过3个单词。

The tradition of birthday parties started a long time ago. There are some traditions that you can find almost anywhere, anytime, such as sending birthday cards, blowing out the candles on a birthday cake and singing the ‘Happy Birthday’ song. Others are only found for certain ages and in certain countries.

In China, on a child’s second birthday, family members put many things on the floor around the child. According to Chinese tradition, the first thing that the child picks up tells you what profession the child will choose later in life.

For Japanese children, the third, fifth and seventh birthdays are especially important. At this age, there is a special celebration Shichi-Go-San (seven, five, three in Japanese) when children go to the temple wearing a new kimono (和服). The priest (僧侣) gives them special sweets, and the parents usually organize a party for their friends in their home.

In Argentina, Mexico and several other Latin American countries, girls have a special birthday celebration when they reach the age of fifteen. After a special ceremony (仪式), the girls dance a waltz with their father and other boys.

Eighteen is the traditional ‘coming of age’— the age when (in many countries) you have the right to vote, join the army and (in Britain) drink alcohol or buy a house.

In many English-speaking countries, a twenty-first birthday cake often has a key on top, or the cake itself is sometimes in the shape of a key. The key means that the young person is now old enough to leave and enter the family home at any time they want to! 

Title:    61____

    62   

Special age

Ways to observe

China

two

Children pick up something.

 

Japan

Three, five and seven

Children go to the temple wearing

64         .

Parents organize a party.

Latin American countries

     63  

Girls dance a waltz with their father and other boys.

 Britain

eighteen

 

English-speaking countries

Twenty-first

The cake often has   65    on top.

 

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