题目内容
____ sell the tomatoes at half price , he took them home.
A. Other than B. More than C. Rather than D. Less than
C
rather than表示一种排除的含义，意为“而不是、而不愿”；本句意思是“宁
愿把西红柿运回家，也不愿意半价卖掉它们。”该句可用下列语序：He took the
tomatoes home rather than sell them at half price.
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In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.
How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Cola’s name, Candler took them to court.
In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
Today, businesses all over the world use mass marketing, but the makers of Coke were the first.
【小题1】Candler bought the rights to Coca-Cola from _______.
| A．the inventor of a medicinal drink | B．a well-known businessman |
| C．a doctor | D．a carpenter |
| A．he invited people from other companies to attend a court ball |
| B．he shared Coca-Cola’s name with other companies after they went back from the court |
| C．he played basketball with people from other companies on the basketball court |
| D．he took legal action to those who wanted to copy Coca-Cola’s name |
| A．popular music | B．free products | C．memorable phrases | D．simple things |
| A．making Coca-Cola look different |
| B．paying $ 2,300 for the rights to Coca-Cola |
| C．advertising Coca-Cola a powerful image in the minds of the customers |
| D．using famous athletes to advertise his product |
| A．explain that it is easy to use mass marketing |
| B．advice people to spend a lot of money and time on mass marketing |
| C．tell how Asa changes Coca-Cola into a worldwide business by using mass marketing |
| D．describe different ways of using mass marketing |
Most students hate their endless homework. The students from Class 2, Senior 2 of the High School Affiliated to Peking University certainly did before they published their own collection of English novels at home.
Their small book contains stories about a holy (神圣的) war, the happy life of a self-taught artist and the story of a laid-off worker who devoted his last breath to playing his beloved accordion (手风琴). The book becomes an instant hit on campus. About 3,000 copies have been sold and the class is already working on the second volume.
"We’re up to our ears in homework. Exercises and exams make us out of breath. But to do something creative and full of imagination is such a great achievement," said Yu Xiaoxiao, 16.
"I took the writing as an ordinary homework at the beginning, but after I finished the first part of my story, I could not help but let it flow," said Wang An, who wrote "Accordion".
Inspired by "Lord of the Rings", Jiang Lu wrote his story about magic wars between angels from the light and the dark side. "The main message of the story was to look at the balance of the world. Both dark and light angels fight with love as their weapons. I want to tell people that selfish love might bring hate," Jiang said.
"I was shocked by their work and felt so proud to be the editor of my students’ book," said Nathaniel Timmermann, the oral English teacher at the school. Liu Xiuqin, an English teacher, started the project by asking students to write whatever was in their mind every week. "They have performed beyond expectation," Liu said. "They wrote interesting stories and their English has improved after they started to express their real minds."
"We never imagined that our homework would be so popular and profitable (盈利的). We sell the novels at five yuan, but many teachers pay more to encourage us," said Yuan Mengyao.
【小题1】 After Wang An finished the first part of his story, he _________.
| A．couldn’t go on | B．had to put it aside |
| C．just wanted to express it freely | D．lost it |
| A．Being popular. | B．Being profitable. |
| C．Improving their English. | D．Winning prize. |
| A．It is creative and imaginative. |
| B．It is profitable. |
| C．Interesting stories are sure to be popular. |
| D．Interesting stories can be well sold. |
| A．Creative homework leads to a popular book |
| B．Writing interesting stories |
| C．Students’ new book |
| D．A popular book |
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【小题1】 Lucas is experiencing the hardest time in life these days. As manager of a trade company, he is responsible for the loss of a big business contract as he made a wrong decision. He wonders whether he has the ability to be a good manager, and he’s even considering leaving his job. He doesn’t know what to do and badly needs help.
【小题2】Whitney has been out of work for several weeks now since she left her last job. She has been trying to find another one, but with no luck. She urgently needs a new job, so she’s searching for advice on how to make the best use of her time so as to successfully get a job.
【小题3】After a job interview, Ralph was told that the company would like to have him as one of its staff. He would sell the company’s products if he worked there. However, he’s not sure whether he is good at selling things or not, so he’s looking for a way to find out about this before taking the job.
【小题4】Thomas Howard is 23 years old, working at a gas station. He earns little money every week, feels that his life is hopeless, and never thinks that things will be better for him. His mother is worried about this and wishes to find a way to inspire her son.
【小题5】Katrina is quite worried recently, because her manager seems to be turning on her, criticizing her in front of her colleagues for things that she does quite well. What’s worse, he even tells others that she has several boyfriends at the same time, which is of course not true. She really wishes to find a way for her problem.