As you walk out of the door with a person, you should say “ . A. Before me?????? B. Go ahead, please?? C. You go first????????????? ??? D. After you 题目和参考答案——青夏教育精英家教网—

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　　Forget the meaningless used words and empty promises．From the time marketing began, there has never been a shortage of self-appointed experts who claim to have identified the words that will unlock your customers’ wallets．In the Internet age their advice is even easier to get．They promise that words such as “you,” “guarantee,” “easy,” “limited-time,” and the old standby, “free,” will produce surefire results．If only it were that simple．

　　As a smart business person, you probably know that there are no such things as magic words．But there’s something else you should know：Not only do magic advertising words not exist, several of them actually work against you．And chances are, you’re using at least one of them in your advertising now．

　　Here are the advertising words you should never use：

　　Quality

　　This may be the most overused word in advertising, which is the primary reason why you should stay away from it．What exactly does “quality” mean?In a Lexus, it may mean hand-crafted finishes, supple seats, or a smooth ride．In a Hyundai, it’s more about the extended warranty than anything．

　　The point is this：every product worth buying is a quality product．It may be high-priced quality or it may be low-priced quality, but it’s quality either way．That means every company believes it can use the word “quality” in its advertising．Too many have, and as a result, now it has become just seven empty letters．

　　Value

　　Like quality, value has been ruined by overuse．Go back to the Lexus and the Hyundai examples－which car is the better value?It depends on the buyer, on the purchase occasion, and on what features and benefits value is being judged．Both vehicles are good values depending on the purchase context．

　　Or take another industry, retail：Wal-Mart provides good value, but so does Tiffany．Value, like quality, is in the eye of the beholder, and every product or service has its own value equation．Saying “we provide the best value” is, therefore, virtually meaningless．

(1)

What does the underlined word “surefire” in the first paragraph mean？
[　　]
A．	certain
B．	successful
C．	unexpected
D．	unbelievable

(2)

If you are a smart business person, ________．
[　　]
A．	you should learn how to show promises
B．	you should ask self-appointed experts for advice
C．	you should follow the advice from the internet
D．	you should forget some ‘magic’ words

(3)

According to the writer, quality cannot be used for a primary reason that ________．
[　　]
A．	no one knows what quality exactly means
B．	every product is a high quality product
C．	it is meaningless and overused
D．	it has become seven letters and it is unacceptable

(4)

From reading the whole passage we know the writer thinks ________．
[　　]
A．	quality and value are very important to products
B．	no one can exactly judge which product has the better value
C．	every product that is worth buying is high-priced quality
D．	with the development of ads, we need more experts in advertising

Shopping in the United States changes a lot．About ninety years ago most people shopped in small stores that were owned by one person or a family．Women went from the bakery to the butcher’s to the grocer and on to the fruit and vegetable seller in order to get their food for the week．Then, about sixty years ago, supermarkets were born．In a supermarket, people could get all the different kinds of food they needed without going to different stores．
The next big change in shopping in the United States was the shopping mall．A shopping mall is a group of stores under one roof．Because malls allowed people to shop without worrying about the weather, they soon became very popular．The mall became a place for people to socialize in addition to shopping．If you walk through a mall, you will see older people sitting, chatting and drinking coffee．Malls are places for teenagers to hang out．Many teens will often just “go to the mall” and spend time with their friends．
The recent change in American shopping was the superstore．Large chain stores such as Wal-Mart, Office Depot and Toys “R” Us have been built all across the United States．Because they are so large, they can buy goods at a great discount and sell them much cheaper than smaller stores．Sometimes, when they are built near small towns, many of the small town stores have to close．They just cannot compete with their giant neighbors．
And now, online shopping is becoming more and more popular all over the States．People are too busy to go to the physical stores, so they go shopping over the Internet．Online shopping has lots of advantages．For instance, online stores are usually available 24 hours a day．Searching or browsing online shops can be faster than browsing the physical stores．While, online shopping also has its disadvantages．People are at higher risk of being cheated on the part of the merchant than in a physical store．And privacy of personal information may be let out．
【小题1】Which of the following shows the right order of shopping development in the United States?
①small stores ②superstores ③shopping malls ④shopping online ⑤supermarkets

【小题2】Which is the place for people to spend time with others according to the passage?

【小题3】Why can the superstores sell products at much lower prices?

A．Because they can buy goods at a reduction in price．

B．Because they are across the United States．

C．Because they sell all kinds of products people need．

D．Because they are built near small towns．

【小题4】What’s the disadvantage of online shopping according to the passage?

A．Wasting time．	B．Fixed prices．
C．No chance to do physical activities.	D．Leaking personal information．

Shopping in the United States changes a lot．About ninety years ago most people shopped in small stores that were owned by one person or a family．Women went from the bakery to the butcher's to the grocer and on to the fruit and vegetable seller in order to get their food for the week．

Then about sixty years ago, supermarkets were born．In a supermarket, people could get all the different kinds of food they needed without going to different stores．

The next big change in shopping in the United States was the shopping mall．A shopping mall is a group of stores under one roof．Because malls allowed people to shop without worrying about the weather, they soon became very popular．The mall became a place for people to socialize in addition to shopping．If you walk through a mall, you will see older people sitting, chatting and drinking coffee．Malls are places for teenagers to hang out．Many teens will often just "go to the mall" and spend time with their friends．

The recent change in American shopping was the superstore．Large chain stores such as Wal-Mart, Office Depot and Toys "R" Us have been built all across the United States．Because they are so large, they can buy goods at a great discount and sell them much cheaper than smaller stores．

Sometimes, when they are built near small towns, many of the small town stores have to close．They just cannot compete with their giant neighbors．

And now, online shopping is becoming more and more popular all over the States．People are too busy to go to the physical stores, so they go shopping over the Internet．Online shopping has lots of advantages．For instance, online stores are usually available 24 hours a day．Searching or browsing online shops can be faster than browsing the physical stores．While, online shopping also has its disadvantages．People are at higher risk of being cheated on the part of the merchant than in a physical store．And privacy of personal information may be let out．

1.Which of the following shows the right order of shopping development in the United States?

①small stores ②superstores ③shopping malls ④shopping online ⑤supermarkets

A．①②③④⑤ B．①⑤②③④

C．①⑤③②④ D．②③④①⑤

2.Which is the place for people to spend time with others according to the passage?

A．Shopping malls B．Small stores

C．Supermarkets D．Superstores

3.Why can the superstores sell products at much lower prices?

A．Because they are built near small towns．

B．Because they are across the United States．

C．Because they sell all kinds of products people need．

D．Because they can buy goods at a reduction in the price．

4.What's the disadvantage of online shopping according to the passage?

A．Wasting time． B．Leaking personal information．

C．Fixed prices． D．No chance to do physical activities

Shopping in the United States changes a lot．About ninety years ago most people shopped in small stores that were owned by one person or a family．Women went from the bakery to the butcher's to the grocer and on to the fruit and vegetable seller in order to get their food for the week．

Then about sixty years ago, supermarkets were born．In a supermarket, people could get all the different kinds of food they needed without going to different stores．

The next big change in shopping in the United States was the shopping mall．A shopping mall is a group of stores under one roof．Because malls allowed people to shop without worrying about the weather, they soon became very popular．The mall became a place for people to socialize in addition to shopping．If you walk through a mall, you will see older people sitting, chatting and drinking coffee．Malls are places for teenagers to hang out．Many teens will often just "go to the mall" and spend time with their friends．

The recent change in American shopping was the superstore．Large chain stores such as Wal-Mart, Office Depot and Toys "R" Us have been built all across the United States．Because they are so large, they can buy goods at a great discount and sell them much cheaper than smaller stores．

Sometimes, when they are built near small towns, many of the small town stores have to close．They just cannot compete with their giant neighbors．

And now, online shopping is becoming more and more popular all over the States．People are too busy to go to the physical stores, so they go shopping over the Internet．Online shopping has lots of advantages．For instance, online stores are usually available 24 hours a day．Searching or browsing online shops can be faster than browsing the physical stores．While, online shopping also has its disadvantages．People are at higher risk of being cheated on the part of the merchant than in a physical store．And privacy of personal information may be let out．

1.Which of the following shows the right order of shopping development in the United States?

①small stores ②superstores ③shopping malls ④shopping online

⑤supermarkets

A．①②③④⑤ B．①⑤②③④

C．①⑤③②④ D．②③④①⑤

2.Which is the place for people to spend time with others according to the passage?

A．Shopping malls． B. Small stores．

C．Supermarkets． D. Superstores．

3.Why can the superstores sell products at much lower prices?

A．Because they are built near small towns．

B．Because they are across the United States．

C．Because they sell all kinds of products people need．

D．Because they can buy goods at a reduction in the price．

4.What's the disadvantage of online shopping according to the passage?

A．Wasting time． B．Leaking personal information．

C．Fixed prices． D．No chance to do physical activities.

Shopping in the United States changes a lot．About ninety years ago most people shopped in small stores that were owned by one person or a family．Women went from the bakery to the butcher’s to the grocer and on to the fruit and vegetable seller in order to get their food for the week．Then, about sixty years ago, supermarkets were born．In a supermarket, people could get all the different kinds of food they needed without going to different stores．

The next big change in shopping in the United States was the shopping mall．A shopping mall is a group of stores under one roof．Because malls allowed people to shop without worrying about the weather, they soon became very popular．The mall became a place for people to socialize in addition to shopping．If you walk through a mall, you will see older people sitting, chatting and drinking coffee．Malls are places for teenagers to hang out．Many teens will often just “go to the mall” and spend time with their friends．

The recent change in American shopping was the superstore．Large chain stores such as Wal-Mart, Office Depot and Toys “R” Us have been built all across the United States．Because they are so large, they can buy goods at a great discount and sell them much cheaper than smaller stores．Sometimes, when they are built near small towns, many of the small town stores have to close．They just cannot compete with their giant neighbors．

And now, online shopping is becoming more and more popular all over the States．People are too busy to go to the physical stores, so they go shopping over the Internet．Online shopping has lots of advantages．For instance, online stores are usually available 24 hours a day．Searching or browsing online shops can be faster than browsing the physical stores．While, online shopping also has its disadvantages．People are at higher risk of being cheated on the part of the merchant than in a physical store．And privacy of personal information may be let out．

1.Which of the following shows the right order of shopping development in the United States?

①small stores ②superstores ③shopping malls ④shopping online ⑤supermarkets

A．①②③④⑤ B．①⑤③②④ C．②③④①⑤ D．①⑤②③④

2.Which is the place for people to spend time with others according to the passage?

A．Small stores． B．Supermarkets． C．Shopping malls D．Superstores．

3.Why can the superstores sell products at much lower prices?

A．Because they can buy goods at a reduction in price．

B．Because they are across the United States．

C．Because they sell all kinds of products people need．

D．Because they are built near small towns．

4.What’s the disadvantage of online shopping according to the passage?

A．Wasting time． B．Fixed prices．

C．No chance to do physical activities. D．Leaking personal information．

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