题目内容
enough to need my headlights. I turned onto one of the lonely, rural country roads.
Maybe it was because I was listening to the radio, maybe it was because I was already thinking about
some projects at work, but I didn't spot the dark object on the road until it was too late. I ran over it and
felt the back left tyre pull, and then sink. I stopped and got out of the car.
No mystery here-my back left tyre was cut like a loaf of bread. Back 50 yards was a piece of sharp
iron I'd run over. I've never changed a tyre. I looked up the road. Not a car in either direction. The nearest
service station was miles away. I threw up my hands. Then I remembered-my cell phone! I powered it up
before realizing, I didn't know who to call.
Wouldn't you know it, I spotted a car coming from the opposite direction. The driver slowed as he
approached. I guess he could see I was in trouble. He stopped his car, got out and immediately saw the
trouble. "Madam, would you like me to change that tyre for you?" he asked. The man couldn't have been
more friendly. I was so frightened out there and he put me completely at ease. "There," he said, after putting
on the spare, "you're all set to go."
"Good thing for me that you were driving this way," I told him, as I climbed back into my car.
"Funny you should say that," he said. "Just like you, I was heading to work, but my job's in the opposite
direction. I made a wrong turn at some point. I don't know what I was thinking."
B. she didn't use her headlights
C. there was much traffic
D. she was careless when driving
B. no one would like to help the writer
C. the writer was a new driver
D. the cell phone should be powered up
B. He walked over to frighten her.
C. He helped her without hesitation.
D. He drove away in the opposite direction.
B. felt the writer funny
C. didn't know what he was doing
D. knew the writer needed help
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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