Question

【题目】 A good advertisement will draw customer’s attention towards your product. That is what every business really wants, in addition to your actually buying their product. In this article we will round up several great ads that cover many different styles but all have one thing in common, that is they connect to their audience.

King Oscar: Open

This ad puts forward an idea that King Oscar's fish products are as fresh as they can possibly get. This idea is then realized by combining a fish and one of their canned products showing the customer they will be buying a fish straight from the ocean. This simplistic image gives off just enough to tell the consumer what the deal is with their product.

Panasonic 3D TV: Dino

Here is another ad that has a lot going on but still is able to get its message across fairly easily. We will first notice the dinosaur in the mess living room but then see the girl pointing at the TV, which will give us the impression that Panasonic's 3D televisions are extremely realistic. The great art direction leads to the customer understanding what product is on display almost immediately.

Pepsi: Straws

This clever Pepsi ad conveys a lot to the customer; at first glance it gives the impression that Pepsi is the preferred choice of even the straws(吸管). And then after that it makes fun of Coca Cola by using their red and white colors for the other can as well as their classic design. This is a very clever ad on many levels.

Canal+: iPhone Titanic

This ad may take a bit more time to understand but the design itself can keep a customer interested. The large finger and the iPhone in the corner can quickly help the viewer connect the dots with the sinking Titanic ship and show that we can have all our favorite movies right on our iPhones.

【1】What is the common feature of great advertisements?

A.They involve many different styles.

B.They will draw every business’attention.

C.They can attract customers and touch them.

D.They make comparison between products.

【2】What is special about King Oscar?

A.Its fish products are very fresh.

B.It conveys a lot to the customers.

C.People can buy fish directly from ocean.

D.It gives us extremely realistic impression.

【3】Which advertisement mentioned its competitor?

A.King Oscar: Open.B.Panasonic 3D TV: Dino

C.Pepsi: Straws.D.Canal+: iPhone Titanic.

Answer 1

【答案】

【1】C

【2】A

【3】C

【解析】

本文是一篇应用文，介绍了几款经典的广告及它们的共同特点。

【1】细节理解题。根据第一段中的“In this article we will round up several great ads that cover many different styles but all have one thing in common, that is they connect to their audience.”可知，在这篇文章中，我们将总结几个经典的广告，涵盖许多不同的风格，但都有一个共同点，那就是它们连接到它们的观众（顾客），由此可知，经典广告的共同特征是它们都能吸引顾客并触动他们，故C项正确。

【2】细节理解题。根据King Oscar: Open部分中的“his ad puts forward an idea that King Oscar's fish products are as fresh as they can possibly get.”可知，这则广告提出了一个观点，奥斯卡国王的鱼制品尽可能新鲜，由此可知，奥斯卡国王的特别之处是它的鱼制品很新鲜，故A项正确。

【3】细节理解题。根据Pepsi: Straws部分中的“And then after that it makes fun of Coca Cola by using their red and white colors for the other can as well as their classic design.”可知，然后，它取笑可口可乐使用他们的红色和白色以及他们的经典设计，由此可知，百事可乐的广告提到了它的竞争对手——可口可乐，故C项正确。