Mickey bought an old ear cheaply, cleaned it up and sold it the next week at a ． [ ] A．benefit B．bargain C．profit． D．prize 题目和参考答案——青夏教育精英家教网—

题目内容

Mickey bought an old ear cheaply, cleaned it up and sold it the next week at a ________．

[　　]

A．benefit

B．bargain

C．profit．

D．prize

答案：C

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As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
【小题1】The text is designed for _______

【小题2】Which of the following can help managers get useful information?

A．Visiting customers themselves.

B．Giving customers free food on the street.

C．Visiting parks as ordinary customers.

D．Asking customers questions at supermarkets.

【小题3】What does the word "this" underlined in the last sentence refer to?

A．Visiting Disneyland.	B．Wearing attractive clothes.
C．Acting Mickey Mouse.	D．Dressing up and walking around.

【小题4】The main idea of the text is _________.

A．how to find out customers' social needs

B．how to develop marketing strategies

C．how to do market research

D．how to encourage customers to spend more money

The United Kingdom of Great Britain and Northern Ireland is one of the most diverse nations in the whole of Europe. This article will show you how to adapt to the varied culture of England, Scotland, Wales and Northern Ireland.

Get used to small spaces. The United States is not only a huge country but also has big cars ,houses and spaces. 1. Houses, apartments , cars and appliances are all smaller than what you are accustomed to, so you have to get used to smaller things.

Be polite .Always apologize for running into someone, even if it is their fault, as it makes you out to be a kind person. Respect people ‘s personal space and always wait in line.

Accept jokes. 2. Bantering and taking the mickey are all ways to describe making fun of someone but this isn’t necessarily a bad thing. Teasing someone is a common way to show friendship .As one Briton put it,“ You never make fun of someone you don’t like.

Get used to the driving. The British drive on the left side of the road . 3. Also the cars in the UK have the steering wheel(方向盘)on the right side, so you need get used to this as well. Be especially careful with your turns and remember that right turns in the UK cross opposite traffic in the same way that left turns do in the Us and other countries that drive on the right.

4. The British use different words and pronounce words differently .Look

around on the Internet or buy books about words and expressions used in Britain.

There’s more to the UK than London. London is an excellent city and the most popular in the Untied Kingdom. 5. And the green countryside is a defining feature of the UK , which is something that should be explored.

A．Get used to the lifestyle

B．Get used to the language

C．Different regions have their own traditions and even languages.

D．Be sure that you do so, or the result could be terrible

E. However ,the UK does not have the luxury of space

F. But there are many other cities filled with culture and wonder.

G. One of the most confusing aspects of British culture is humor

In 1933 an unknown American called Clarence Nash went to see the film-maker Walter Disney. He had an unusual voice and he wanted to work in Disney’s cartoon film for children. When Walter Disney heard Nash’s voice, he said, “Stop! That’s our duck!”

The duck was the now-famous Donald Duck, who first appeared in 1934 in the film, The Wise Little Hen. Donald lived in an old houseboat and worn his sailor jacket and hat. Later that year he became a star after an eight minute Mickey Mouse film. The cinema audiences liked him because he was lazy and greedy, and because he lost his temper very easily. And they loved his voice when he became angry with Mickey’s eight nephews. Soon Donald was more popular than Mickey Mouse himself, probably because he wasn’t a goody-goody, like Mickey.

In the 1930s, 1940s, and 1950s, Donald and his friends Mickey, Goofy and Pluto made hundreds of Disney cartoons. He also made educational film about the place of the USA in the world, and safety in the home. Then in 1966 Donald Duck and his voice disappeared—there were no more new cartoons.

Clarence Nash died in February, 1985. But today’s children can still see the old cartoons on the television and hear that famous voice.

Who made Donald Duck cartoons?

　 A. Mickey Mouse. B. Clarence Nash.

　 C. Walter Disney. D. Pluto.

When did the first Donald Duck film appear?

　 A. In 1933 B. In 1934 C. In 1966 D. In 1965

Who was Clarence Nash?

　 A. A cartoonist. B. A writer.　

C. A film maker. D. The man who made the voice for Donald Duck.

Why did people like Donald better than Mickey Mouse?

　 A. Probably because he was lazy and greedy.　 B. Probably because he wasn’t a goody—goody like Mickey.

　 C. Probably because he lost his temper very easily.

　 D. Probably because he became angry with Mickey’s eight nephews.

阅读下面课文段落，按照句子结构的语法性和上下文的连贯要求，空格处各填入一个适当的单词，使短文通顺完整。请将答案写在二卷答题纸上。

◣ A ◢

(Book 4 Unit 2 Working the land)

Although he is one of China’s most famous scientists, Yuan Longping considers himself a farmer, for he works the land to do his research. Indeed, his sunburnt face and 1. and his slim, strong body are just like those of millions of Chinese farmers, for whom he has 2. for the past five decades. Dr Yuan Longping grows what is called super hybrid rice. 3. 1974, he became the first agricultural pioneer in the world to grow rice that has a high 4.. This special strain of rice makes it possible to produce one-third more of the 5. in the same fields. Now more than 60% of the rice produced in China each year is from this hybrid strain.

◣ B ◢

(Book 4 Unit 5 Theme parks)

The theme park you are probably most familiar with is Disneyland. It can be found in several 6. of the world. It will bring you into a magical world and make your dreams come 7. , whether traveling through space, visiting a pirate ship or meeting your favourite fairy tale or Disney cartoon character. As you 8. around the fantasy amusement park, you may see Snow White or Mickey Mouse in a parade or on the street. Of course Disneyland also has many exciting rides, from giant 9. ships to terrifying free-fall drops. With all these attractions, no wonder tourism is increasing wherever there is a Disneyland. If you want to have 10. and more than fun, come to Disneyland!

As societies develop,their members start to see things not so much according to what they need,but according to what they want.When people have enough money,these wants become demands.

Now,it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略).There are various ways of doing this.One way at supermarkets(超市),for example,is to interview(采访)customers while they’re doing their shopping.They can be asked what they prefer to buy and then the results of the research can be studied.This provides information on which to base future marketing strategies.It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public,as if they were ordinary customers,to get an idea of how customers act.

Another way to get information from customers is to give them something.For example,some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing.As well as being a good way of attracting customers into the restaurants to spend their money,it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

1.The text is designed for ________.

A．managers	B．salesmen
C．researchers	D．customers

2.Which of the following can help managers get useful information?

A．Visiting customers themselves.

B．Giving customers free food on the street.

C．Visiting parks as ordinary customers.

D．Asking customers questions at supermarkets.

3.What does the word“this”underlined in the last sentence refer to?

A．Visiting Disneyland.

B．Wearing attractive clothes.

C．Acting Mickey Mouse.

D．Dressing up and walking around.

4.The main idea of the text is ________.

A．how to do market research

B．how to develop marketing strategies

C．how to find out customers’ social needs

D．how to encourage customers to spend more money

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