Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf. Colouring, for example, varies according to what the producers are trying to sell.Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours.Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective.
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm. The size of a product can attract a shopper.But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product.The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
【小题1】Which of the following may trick a shopper into buying a product according to the text?

A.The cost of its package.B.The price of the product.
C.The colour of its package.D.The brand name of the product.
【小题2】The underlined part “the colours turned the customers off”(in Par A.3 ) means that the colours _____.
A.attracted the customers strongly        B.had weak effects on the customers
C.tricked the customers into shopping      D.caused the customers to lose interest
【小题3】Which of the following is the key to the success in product sales?
A.The way to promote goods.B.The discovery of a genius.
C.The team to produce a good product.D.The brand name used by successful producers.
【小题4】Which of the following would be the best title for this text?
A.Choice of Good ProductsB.Disadvantages of Products
C.Effect of Packaging on ShoppingD.Brand Names and Shopping Tricks

Many people believe that teaching children music makes them smarter, better able to learn new things. But the organizers of a new study say there's no scientific evidence that early musical training affects the intelligence of young people.

An estimated 80 percent of American adults think music lessons improve children's abilily to learn or their performance in school. They say that the satisfaction for learning to play a new song helps a child express creativity.

Researchers at Harvard University, however, have found that there's one thing musi­cal training does not do. They say it does not make children more intelligent. Samuel Mehr is a graduate student at Harvard's School of Education. He said it is wrong to think that learning to play a musical instrument improves a child's intellectual development. He says the evidence comes from studies that measured the mental ability of two groups of 4-year-olds and their parents. One group attended music class, the other went to a class that places importance on the visual arts—arts that can be seen.

"The evidence there is 'no'. We found no evidence for any advantage on any of these tests for the kids participating in these music clases," said Mehr.Samuel Mehr says researchers have carried out many studies in an effort to learn whether musical training can make children smarter. He says the results have been mixed. He says only one study seems to show a small percentage increase in IQ, intellectual scores among students after one year of music lessons. He does not believe that IQ is a good measure of child's intelligence. He says researchers in his study compared how well children in the musical training group did on mental processing tasks or projects, then the results were compared to those of children who did not take lessons. There was no evidence that the musical training group did much better on the mental tasks than the other group.

The researchers comfirmed the results with a larger group of children and their par­ents.Mr Mehr says music lessons may not offer children a fast easy way to gain entry to the best schools later of their life. But he says the training is still important for cultural reasons. In his words, "We teach music because music is important for us."

1.According to the new study, musical training______.

A. makes children smarter????????????????????????

B. helps a child express creativity

C. does not make children more intelligent??????????

D. improve children's ability to learn in school

2.Samuel Mehr may agree that______.

A. the children who attended music class are smarter than those who attended arts class

B. IQ is a good measure of a child's intelligence

C. we needn't to teach children music

D. music training is still important for cultural reasons

3.In order to confirm his view, Samuel Mehr______.

A. conducted more than one research

B. interviewed many American adults

C. taught two groups of 4-yetr-olds music and arts

D. offered children a fast way to be admitted to the best schools

4.The artical may be taken from a report about _____.

A. health????????????? B. education????????????? C. ????????????? culture????????????? D.economy

 

Sports News of the Week

Bolt regains 100m title in Moscow

Last updated: Mon, Aug-12-2013, 08:54

USAIN BOLT of Jamaica won the men's 100 meters final during the IAAF World Athletics Championships in Moscow on Sunday.

Usain Bolt was made to look human by a combination of a Russian rainstorm and a fired-up Justin Gatlin on Sunday but the Jamaican superstar was still good enough to regain his world 100 meters title in a surging 9.77 seconds.

With former world and Olympic champion and twice-banned doper Gatlin leading at halfway, Bolt was forced to race a rival, rather than the clock.

Jason Dufner wins PGA Championship

Last Updated: Monday, August 12, 2013, 10:38

Jason Dufner won his first major title at the 95th PGA Championship, the top U.S. golf competition, seizing an early lead on Sunday at Oak Hill, Texas and holding on for victory despite a bogey-bogey finish.

The 36-year-old American, who squandered a four-shot lead with four holes to play in losing the 2011 PGA Championship, fired a final-round two-under par 68 to finish on 10-under par 270 for 72 holes.

Isinbaeva leads harvest day for host Russia at Moscow worlds

Last updated: WeD.August 14, 2013, 10:35

Russia's "pole vault queen" Elena Isinbaeva ignited the Luzhniki stadium as she claimed her third world title on the fourth day of the 2013 IAAF World Championships here on Tuesday, which saw host Russia harvested two gold and one silver medals in seven finals,

Ireland's Heffernan wins world walk title at 35

Last Updated: Wednesday, August 14,2013,15:15

Ireland's Robert Heffernan won the world championship 50km walk title on Wednesday as the 35-year-old finally tasted glory after 13 years of heartbreak and near-misses.

Heffernan, fourth in the 2012 Olympic 50km and fourth in both walks at last year's European championships, broke clear of Mikhail Ryzhov after 35km to deny Russia a clean sweep of the walks after they took gold in both 20km events earlier in the week.

1.When did Bolt regain the men's 100 meters final?

A.August 11.                 B.August 12

 C.August 13.                D.August 14

2.Where is the PGA held?

A.JamaicA.                   B.RussiA

C.AmericA.                   D.Ireland

3.______ won the world championship at last after trying hard for 13 years.

A.Jason                        B.Bolt

C.Isinbaeva           D.Heffernan

 

I had the meanest mother in the world. While other kids ate candy for breakfast, I had to have cereal (谷类食物), eggs or toast. While others had Cokes and candy for lunch, I had to eat a sandwich. As you can guess, my supper was different from other kids' too. But at least I wasn't alone in my sufferings. My sister and two brothers had the same mean mother as I did.

My mother insisted upon knowing where we were at all times. She had to know who our friends were and where we were going. She insisted if we said we'd be gone an hour, then we be gone one hour or less—not one hour and one minute. And she always insisted upon us telling the truth. Now you can see how mean she was.

The worst is yet to come. We had to be in bed by nine each night and up at eight the next morning. We had to wash dishes, make beds, and learn to cook. We had to wear clean clothes and take a bath, while the other kids always wore their clothes for days. I believe she laid awake at night thinking up mean things to do to us.

Through the years, things didn't improve a bit. We could not lie in bed, “sick” like our friends did, and miss school. Our marks in school had to be up to par(达到正常水平). Our friends' report cards had beautiful colors on them, black for passing, red for failing. My mother, being as different as she was, would settle for nothing less than ugly black marks.

As the years rolled by, we were one by one put to shame. We were graduated from high school. With our mother behind us, talking, hitting and demanding respect, none of us was allowed the pleasure of being a dropout.

My mother was a complete failure as a mother. Out of four children, a couple of us attained some higher education. And whom do we have to blame for the terrible way we turned out? You're right, our mean mother. She forced us to grow up into educated and honest adults.

Now I am trying to raise my three children. I am filled with pride when my children think I am mean because, you see, I had the meanest mother in the world.

1.What does the sentence “But at least I wasn't alone in my sufferings.” mean?

A.The author's mother was only mean to her.

B.The author's mother suffered her.

C.The author's mother was mean to her sister, brothers and her.

D.The author wasn't alone because of suffering.

2.Why was the author's mother mean to her children?

A.Because she wanted her children to be top students in school.

B.Because she wanted her children to bring home colored report cards like her friends did.

C.Because she wanted her children to drop out.

D.Because she wanted her children to do their best at school and be educated and respected citizens.

3.Which of the following statements is NOT true according to the passage?

A.Some of the children weren't able to go to college because of their mean mother.

B.Mother didn't let the author tell lies.

C.Mother asked the author to wear clean clothes.

D.The author could not miss school even if she was ill.

4.The passage was written in a way of _______ tone?

A.humorous         B.hateful            C.ridiculous         D.critical

 

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