题目内容
database of resources as well as many other benefits.
Here is just a taste of how the Staff Room can help and enhance (强化) your teaching:
1. Enjoy our entire database of resources
You will be able to access our full database of over 8,000 resources, searchable by age, level,
language focus and topic; the database is added to every week, so you're always sure to find something
new. From articles and tips on a range of teaching aspects and approaches, to ready-to-use worksheets
and lesson plans, and from games to listening materials, you'll have thousands of fantastic resources at
your fingertips. .
2. Find everything you need
Whether you teach children, teenagers, adults or business executives, onestopenglish is packed with
resources for you. As a Staff Room member you'll find a wealth of materials in the core (核心) subject
areas that matter most to you, including Grammar & Vocabulary, Exams, Business & ESP and Young
Learners. You'll also find a special CLIL section for Content and Language Integrated 1 earning teachers, regularly updated with new materials.
3. Organize your teaching
Every Staff Room member can benefit from a personal, interactive (交互的) Learning Calendar. This
exciting new tool will allow you to save, organize and share all your favourite resources, and easily
schedule your lessons in advance. You can find out more about the Learning Calendar here.
4. Refresh your classes with topical news lessons and authentic listening materials
As part of your Staff Room subscription, we'll publish a news lesson from the Guardian every week,
edited at three different language levels and complete with student worksheets. You'll also find regular
news lessons from Business Spotlight as well as from Spot on, a magazine written especially for teenagers studying English.
Our engaging listening materials include an ongoing series of authentic interviews with members of the
public, an exclusive soap opera, and our exciting mini-plays on British culture: your students will be able
to improve their listening skills with real-life contents and a huge variety of accents.
B. persuade readers to join in an organization
C. give some advice on how to teach English
D. offer some suggestions on how to learn English
B. H ow the Staff Room started
C. What the Staff Room will do this year
D. How to join in the Staff Room
B. writers
C. teachers
D. editors
B. Plan your lessons
C. Share your resources
D. Enjoy British culture.
B. on the home page of a website
C. in an English course book
D. on the preface of a book
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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