题目内容
to friends who have travelled to the places. Or you can go and see a color film. Or you can read travel books.
It would seem that there are three kinds of travel books. The first are those that give a personal, subjective
(主观的) account of travels which the author has actually made himself. If they are informative and have a
good index (索引), then they can be useful to you when you are planning your travels. The second kind are
those books whose purpose is to give a purely objective (客观的) description of things to be done and seen.
If a well-read, cultured person has written such a book, then it is even more useful. It can be sorted as a
selected guide book. The third kind are those books which are called"a guide" to some place or other. If they
are good, they will, in addition to their factual information, give an analysis or an explanation. Like the first
kind they can be inspiring and interesting. But their basic purpose is to help the reader who wishes to plan in
the most practical way.
Whatever kind of travel book you choose you must make sure that it does not describe everything as
"wonderful", "excellent" or"magical". You must also note its date of publication because travel is a very
practical affair and many things change quickly in the twenty-first century. Finally, you should make sure
that the contents are well presented and easy to find.
B. how to buy travel books
C. how to read a travel book
D. travel books
B. the book which tells you what is worth doing and seeing based on the facts
C. the book in which a lot of big adjectives are used to draw your attention
D. the book which offers you a lot of useful information like a tour guide
B. the price of the book is always changing
C. the author of the book may be different
D. the contents of the book are always the same
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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