题目内容

. 加拿大高中生David在互联网(Internet)上登出启事(notice),希望结识一位中国朋友,以便学习中国的语言、文化(culture)。

    假设你是李华,请在看到这则启事后,用英文给David发一封电子邮件,主要内容包括:

      ●你怎样得知David的愿望

      ●你愿意成为他的朋友

      ●你打算如何帮助他

      ●你盼望他的回复

注意:

  1.电子邮件的格式已为你写好。

  2.词数:100词左右。

    3.请在答题卡上作答。

Dear David,

I’ve learned it from The Internet that you want to make a Chinese friend so as to learn the Chinese language and culture.

Dear David,

       I’ve learned it from The Internet that you want to make a Chinese friend so as to learn the Chinese language and culture. I’m glad that you show such great interest in China and would like to be your friend.

       I will try to write to you as often as possible about the Chinese culture. When you have the chance to come to China, I’ll teach you how to speak Chinese and show you around some famous historical places of interest. Anyway, I am going to help you as much as I can. How do you think? I’m looking forward to your reply.

                                                                                                                       Yours sincerely,

                                                                                                                              Li Hua

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第二卷(非选择题  满分35分)

       第四部分 写作(共两节,满分35分)

       第一节  对话填空(共10小题;每小题1分,满分10分)

       请认真阅读下面对话,并根据各题所给首字母的提示,在答题卡上标有题号的横线上,写出一个英语单词的完整、正确形式、使对话通顺。

       M=Mum

       S=Sara

       P=Peter

       (When Sara came home from work, she found her mother in an anxious state.)

       S:What’s wrong, Mum? You seem upset.

       M:It’s your (76) y         sister Jill. She should have been here an hour ago.

       S:Don’(77) w     ,Mum!It’s not all that late and she has probably not(78)r    how late it is. I think she’ll

be here soon.

       (Just then Sara’s brother Peter came into the kitchen.)

       P:What’s up?Mum’s on the phone and she seems as though she’s going to cry.

       S:It’s Jill.She should have(79) r    home by now and Mum’s getting anxious.

       P:You needn’ fecl so anxious 。Mum!You know what tecnage girls are like. (80)         she’s all right.

       M;I can’t help but be concerned.I’ve just rung Lucy and she said Jill her our the cinema ages ago to get the

bus.

       P:Well,the bus service isn’t very frequent in the evenings.Perhaps she(81)m        one and is wairting for

another.Have you tried(82)p     her on her mobile?

       M:Yes, but there’s no reply.That made me even more worried.I think(83)s      must have happened to Jill.

      Do you think we should call the (84)p__________.

       S:Calm down,Mum! You’ll make yourself ill.Perhaps she switched her mobile(85)o    in the cinema and

forgot to switch it back on again.Or it may need to be charged.

What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.

    Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."

    The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”

The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.

For their financial support, these firms gain access to the experiments but cannot control them. If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of their heads when buying things.

1. Which of the following statements can be the best title for this passage?

       A. Reading the Mind of the Market.    

B. Influencing the Customers’ Choice.

       C. Influencing the Style of Advertising.      

D. Experimenting with the Way to Foretell

2. Why do the Harvard researchers use scientific technology in the experiments?

A. Because they want to find a better way to persuade people into purchasing patterns in the future.

B. Because they don’t trust the findings already done by other researchers.

C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.

D. Because they think the marketing strategies can actually be changed after the experiments.

3. According to the passage, which of the following is NOT true?

A. People sometimes hide their true feelings when questioned by the marketing surveyors.

B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.

C. Harvard researchers have found some relation between people’s brain and future behavior.

D. Many large companies finance the Harvard group’s further investigations.

4. What does “to speak to” in the 2nd paragraph mean?

       A. To communicate with.                           B. To say to.                

C. To talk to.                                            D. To respond to.

5. The last sentence of the passage implies that ___________.

A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.

B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.

C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.

D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.

三、阅读理解(共20小题;每小题2分,满分40分)

阅读下面短文,掌握其大意,然后从55~75题所给的四个选项(A、B、C和D)中,选出最佳选项。

When Mr. David retired, he bought a small house in a village near the sea. He liked it and hoped to live a quiet life in it.

But to his great surprise, many tourists came to see his house in summer holidays, for it was the most interesting building in the village. From morning to night there were tourists outside the house. They kept looking into the rooms through the windows and many of them even went into Mr. David’s garden. This was too much for Mr. David. He decided to drive the visitors away. So he put a notice on the window. The notice said: “If you want to satisfy your curiosity, came in and look round. Price: twenty dollars.”

 Mr. David was sure that the visitors would stop coming, but he was wrong. More and more visitors came and Mr. David had to spend every day showing them around his house. “I came here to retire, not to work as a guide.” he said angrily. In the end, he sold the house and moved away.

1. Mr. David’s house was        that many tourists came to see it.

A.so small  B.so quiet  C.so interesting  D.such interesting

2. Mr. David put a notice on the window in order      .

A.to drive the visitors away

B.to satisfy the visitor’s curiosity

C.to let visitors come in and look round

D.to get some money out of the visitors

3. The notice made the visitors        .

A.more interested in his house

B.lost interest in his house

C.angry at the unfair price

D.feel happy about the price

4. At last he had to sell his house and move away because        .

A.he did not like it at all

B.he could not work as a guide

C.he made enough money and wanted to buy a new expensive house

D.he could not live a quiet life in it

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