LONDON(Reuters)- British Government anti-smoking posters featuring men and women with fish hooks(钓鱼钩)through their mouths attracted one of the highest numbers of complaints the advertising standards watchdog has ever received．Nearly 800 complaints were made about a series of posters, TV, newspaper and Internet ads which many felt were offensive and distressing, particularly to children．
It was the highest number of complaints received by the Advertising Standards Authority(ASA)since a KFC ad in June 2005 which featured people singing with their mouths full, which reached the highest ever number with 1,671．
“The average smoker needs over five thousand cigarettes a year．Get unhooked,”the posters read．The Department of Health had commissioned(授权)the anti-smoking ads in an attempt to shock smokers into breaking the habit．
The government said it was believed people would not be seriously offended by the ads, particularly because they aimed to protect people from the damaging effects of smoking．It had taken measures to ensure the posters would not be placed near schools．Nevertheless, 152 people said the posters had upset their children．The ASA upheld(支持)those complaints, saying the posters could easily be seen by children．It did not, however, consider the ads went against its decency code(得体原则)．
In a series of TV ads, run by the government, along the“hooked”theme, men and women were shown being dragged along the floor with a hook inside their cheeks．The ASA received 103 received 103 complaints from people saying these ads upset children．The Department of Health had improved the images by ensuring that the hooks were not shown to pierce(穿透)people’s skin, and around children’s programmers, the ads had been cleared by the Broadcast Advertising Clearance Center．
(1)
The passage mainly talks about ________．
[ ]
A．
people’s anger over the anti-smoking ads
B．
children’s fear of the anti-smoking ads
C．
how the ads discourage smoking cigarettes
D．
who was responsible for the troublesome ads
(2)
It has something in common with the KFC ad, in that the anti-smoking ________．
[ ]
A．
did much harm to children
B．
was stopped immediately
C．
was unaccepted to its audience
D．
was run by the ASA
(3)
The anti-smoking ads suggest that ________．
[ ]
A．
smoking is a big threat to people’s health
B．
too much money is spent on cigarettes
C．
smokers will be punished if they continue to smoke
D．
smoking is becoming more popular
(4)
In paragraph 4, what does the underlined word“offended”probably mean?
The pound new Library of Birmingham(LoB)will be the most visible sign of the way the city is accepting the digitalization(数字化)of everyday life．
Set to open in 2013, the ￡188 m LoB is already beginning to take shape next to the Birmingham Repertory Theatre, with which it will share some equipment．
As digital media(媒介)is important to itsidea, 49the project is already providing chances for some of the many small new local companies working at new technologies．
Brian Gambles, the LoB project director, says 51．a it is about giving people the right tools for learning：“The aim is to mix the physical with the digital．51．b Providing 24-hour services which can be used through many different ways．It is important to enable us to reach more people, more effectively．”
The digital library will, he says, be as important as the physical one, allowing the distant use of the services, making sure that it is never closed to the public．
Even before the LoB is complete, the public has been able to go online to visit the Virtual(虚拟的)LoB, designed by Baden, the Birmingham virtual worlds specialists．50Not only have the public been able to learn about LoB, but the virtual one has also enabled those working on the LoN to understand the building and how it will work before ot even opens．
Two other small Birmingham-based digital companies are working on the LoB projects．Substrat, a digital design company, is developing what it calls an “enlarged reality” project．It is about the use of an exciting smart phone, an important part of LoB the which is the early stages of development．And The People’s Archive is an online library of figures of the city being built content company in Cahoots, 51．d in which users will be encouraged to add to and comment on the material．
Gambles says：“Technology will enable us to make the library’s and services open to citizens as sever before．”
(1)
The underline part “its idea” in Paragraph 3 refers to the idea of _________
[ ]
A．
the equipment
B．
the project
C．
the digital media
D．
the physical library
(2)
While visiting the Virtual LoB, the public can _________
[ ]
A．
get a general idea of the LoB
B．
meet more world-famous experts
C．
learn how to put up a library building
D．
understand how the specialists work on the project
(3)
Which of the following is true of the LoB when it opens?
[ ]
A．
a, b, d
B．
a, c, e
C．
b, c, d
D．
b, d, e
(4)
This text more probably from _________ ．
[ ]
A．
a computer book
B．
a library guide
C．
a project handbook
D．
newspaper report
阅读理解
A structure thought to be the world's oldest building has been discovered under the sea off the coast of Japan, and could be evidence of a previously unknown Stone Age civilization．
The monument dates back to at least 8,000 BC; the oldest pyramid in Egypt was constructed more than 5,000 years later．
The structure was first discovered under 75 feet of water by divers in 2000, and was believed to be a natural phenomenon．
Professor Masaki Kimura, the first to study the site, has concluded that the structure is man-made．"The object was not formed naturally．If that had been the case, we would have found pieces through erosion(腐蚀)around the site, but there is nothing there," he says．
The discovery of a road surrounding the building is further evidence that the structure was made by humans, along with small underwater stone tombs nearby．
Kimura says it is too early to know who built it or its purpose．"It might be an ancient religious shrine(神社), possibly celebrating an ancient god．And it could be evidence of a new culture, since there are no records of a people intelligent enough to have built such a monument 10,000 years ago; it could only have been done by people with a high degree of technology, probably coming from the Asian continent, where the oldest civilizations originated．"
Teruaki Ishii, a professor at Tokyo University, said the structure could be natural, but that part of it may have been made by humans．
The first signs of civilization in Japan date back to around 9,000 BC, but nothing in the archeological record suggests the presence of a culture advanced enough to have built such a structure．
Jim Mower, an archeologist at University College Lon-don, says, "If it's proved that the site is as old as 10,000 years and is man-made, then it's going to change an awful lot of the previous thinking on southeast Asian history．It would put the people who made the monument on equal terms with the ancient civilization of Mesopotamia(An an-cient region of southwest Asia)．"
(1)
Professor Masaki Kimura believes that the monument is man-made because ________．
①
no pieces through erosion were found around it
②
underwater stone tombs are nearby it
③
a road surrounds it
④
a shrine was built on it
[ ]
A．
①②④
B．
②③④
C．
①③④
D．
①②③
(2)
Which of the following is NOT true, according to the text?
[ ]
A．
The Japanese mastered advanced construction techniques 10,000 years ago．
B．
Professor Masaki Kimura was the first to study the monument．
C．
The purpose of the monument is still uncertain．
D．
The world抯 oldest civilizations originated in Asia．
(3)
What does the underlined word "that" in the fourth paragraph refer to?
[ ]
A．
The structure being man-made．
B．
The structure being a natural phenomenon．
C．
The structure having first been found ten years ago．
D．
The structure dating back to 8,000 BC．
(4)
What do we learn about the monument from the text?
[ ]
A．
It was made at least 5,000 years earlier than the oldest pyramid of Egypt．
B．
It was built by people from Europe．
C．
It抯 the first evidence of the ancient civilization of Mesopotamia．
寒假学与练系列答案