Advertisers and service providers take at the mobile phone users in Xiamen University Town.A.aimB.goalC.objectD.purpose 题目和参考答案——青夏教育精英家教网—

Are you a student in Pickering? Do you like to write? Can you imagine Pickering in the year 2025? If you say yes to these questions then you should enter the “In Your Words ”writing contest. You can write an essay, story or a poem on the topic “Imagine my diverse community in the year 2025”
Guidelines :
1. Students are to submit a piece of writing (e.g. poem , story , essay ) on the topic.
2. Entries will be separated into three categories : Elementary : Grades 2-5, Elementary : Grades 6-8, Secondary: Grades 9-12.
3. Entries should speak to issues of diversity(差异/多样性), equality and or race relations. Entries that speak to personal experiences or personal thoughts about the topic are recommended(推荐/建议).
4. Entries are to be 600 words at most . Typed. Double spaced . Size 12 front.
5. First, second and third places will be chosen for each category to award an “Honourable Mention”.
6. One submission per student will be accepted.
Timelines :
All entries must be submitted(上交) by 4:00 pm on December 3,2009.
Only mailed or hand-delivered original submissions will be accepted ( no faxes or emails ).
Judges will review entries and select winners in each category by February 2010.
Incentives(奖励)：
Contest winners will be invited to share their submissions at the Race Relations Forum hosted by the Pickering Advisory.
Winning entries will be displayed in the lobby of the Pickering Civic Complex and featured on the city of Pickering website for the month of March 2010.
The winners of each category will have their entries printed in the News Advertiser and other possible publications.
72. Which of the following is NOT a topic of the writing contest ?
AFamily responsibilities                       B. Social justice(正义)
C. Relationship between different races      D. Various races in the same community(社区)
73. According to the passage, if you join in the contest, you_______.
A. must base your writing on your personal experiences
B. should write an article of at least 600 words
C. can submit several pieces of writing
D.will be free to choose a writing style
74. If an entry is awarded, it will be ______.
A. advertised in a newspaper                     B. used as learning material
C. posted on the Pickering website                 D. presented at an international forum
75. How many contestants at least will be awarded in all ?
A. 1                 B. 3                    C. 6                    D. 9

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.

The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

1.What is the best title of the text?

A. A website aimed at children’s food B. The cartoon guide named “Haiz”

C. An “aducation” website for children D. A popular online video game

2. Why did the government start the website?

A. To advertise the video game for children.

B. To help children know about advertising.

C. To attract the biggest market of buyers.

D. To sell the products of its company.

3. What can players do in the website game?

A. Play video games during the trip. B. Travel to a supermarket.

C. Eat in a fast-food restaurant. D. Choose appearance for their character.

4.Children are important for advertising because they are ______.

A. important for the society B. the most potential buyers

C. easily influenced by ads D. easily affected by poor products

5. According to Michelle Obama, lots of foods advertised for children are ________.

A. of low quality B. yummyC. of high nutrition D. healthy

When I first got an email account ten years ago, I received communications only from family,friends,and colleagues.Now it seems that every time I check my e-mail ,I have an endless seriers of advertisement and otner correspondence that do not interest the at all.If we want e-mail to continue to be useful,we need special laws that make spamming(发送垃圾邮件) a crime.

If lawmakers do not do something soon to prohibit spam，the problem will certainly get much worse。Computer programs allow spammers to send hundreds of millions of e-mails almost instantly 。as more and more advertisers turn to spam to sell their products ，individual（个人的）e-mail boxes are often flooded with spam e-mails。Would people continue to use e-mail if they ahd to deal with an annoying amount of spam each time？

This problem is troubling for inviduals and companies as well. Many spam emails contain computer viruses that can shut down the entire network of a company.Companies rely on e-mail on on e-mail for their Comployees to communicate with each other. Spam frequently causes failures in their local commnications networks, and their employees are thus unable to communicate effectively.such a situationg results in a loss of productivity and requires companies to repeatedly repair their networks.These computer problems raise productton costs of companies ,which are,in the end,passed on to the consumer.

For these reasons,I believe that lawmakers need to legislate (立法) against spam.Spammers should be fined,and perhaps sent to prison if they continue to disturb people.E-mail is a tool which helps people all over the world to communicate conveniently,but spam is destroying this conwenience.

1.What does the underlined word “correspondence” in the Paragraph 1 probably mean?

A.messages B.ideas C.connections D.programs

2.According to the text, what is the major cause of the flooding spam?

A.Companies rely on e-mail for communications.

B.More people in the world communicate by e-mail.

C.Many computer viruses contain spam e-mail.

D.More advertisers begin to promote sales through spam.

3.According to Paragraph 3,who is the final victim of spam?

A. The business B. The advertiser

C.The employee D.The consumer

4.What is the purpose of the text?

A.To inform B.To educate C.To persuade D.To instruet

阅读理解 (共5小题；每小题2分，满分10分)

根据短文内容，从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Advertising Everywhere

1 Now that messages can go around the world at high speed，the world is becoming smaller and products can be sold everywhere．But it is true that the problems of international advertising—problems of language and culture—have become larger than ever．For example，Braniff Airlines wanted to advertise its fine seals，but when its advertisement was translated from English into Spanish，it told people that they could fly without wearing clothes!

To avoid problems in translation，most advertisement firms are now writing completely new ads．In writing new ads，international advertisers must choose different methods of advertising for different countries．In some countries，an advertisement usually gives a description of the product

and explains why it is better than others． 2 But in Japan，the message is based more on situations and feelings than on words．For this reason，many television advertisements broadcast in Japan show people at a party，picnic，or in some other pleasant situations．They will

not say that a product is better than others．Instead，the goal will be to create a good feeling about

the product

3 For instance，certain countries will not allow TV advertisements on Sundays，and others will not allow them for children’s products on any day．The world advertiser who does

not understand such laws aud customs will soon have problems．

Finally，there is the choice of what to advertise． 4 So the best advertisement in the world means nothing if the product is not suitable for the market．Comparing such as McDonald’s in Hawaii，you will find Chinese food provided on the menu．If you stop at a McDonald’s in Germany，you can order a beer with your meal．

All of these products must be sold with the right kind of message 5 But no matter how difficult this job may be，it is very important for global advenrtisers to do it well．Knowing how to advertise in the world market can help companies for success．

A．People around the world have different likes and dislikes．

B．This is true in the United States，Britain，and Gemany

C．They just show how the product is made

D．In the advertising industry，selling products is the most important goal

E．International advertisers must also consider differences in laws and customs

F．It can be explained by a word，a passage，or even a picture

G．It can never be an easy job for advertisers to create message

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.

The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

1.

What is the best title of the text?

A. The guide of Admongo

B. An aducation website for children

C. A popular online video game

D. A website aimed at children

2.

Why did the government start the website?

A. To attract the biggest market of buyers.

B. To sell the products of its company.

C. To help children know about advertising.

D. To advertise the video game for children.

3.

What can players do in the website game?

A. Choose hair styles for their character.

B. Travel to a supermarket.

C. Eat in a fast-food restaurant.

D. Play video games during the trip.

4.

Children are important for advertising because they are .

A. important for the society

B. the most potential buyers

C. easily influenced by ads

D. easily affected by poor products

5.

According to Michelle Obama, lots of food advertised for children are ________.

A. healthy B. of high nutrition

C. yummy D. of low quality

Advertisers and service providers take ___________ at the mobile phone users in Xiamen University Town.

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